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Running an online course or program is an amazing way to build your influence, leverage your time and resources, and establish your expertise with a recurring income stream.

While it might feel overwhelming at first, once you learn how to sell an online course or program these simple steps will have you up and running in no time.

How To Sell an Online Course Or Program with Selz

1. Validate your idea
2. Make it compelling
3. Map out the modules
4. Sign up with Selz
5. Create a sales page
6. Set up access
7. Build a buzz
8. Add modules and resources

1. Validate your idea

Validating your idea is essential to make sure you are going to create something there is a real need for.

Create surveys, do your research, and even use Facebook Live or YouTube for livestreaming to get real-time feedback on ideas.

Doing this work first can save you an incredible amount of time later, so it really is worth the effort.

Read more: Starting a Tutoring Business from Your Website in 4 Steps

2. Make it compelling

Make sure your course idea is compelling and irresistible, with a tangible outcome.

So, rather than “How To Lose Weight”, it could be “Drop A Dress Size In 30 days”. Or, in place of “Hand Lettering Basics”, it could be “Learn To Letter From Scratch In 10 Minutes A Day”.

See how Selz entrepreneur Runben Guo does it, right here:

how to sell an online course for photography and video with Selz seller Runben Guo

3. Map out the modules

From your research, map out the modules you would like to include in your course.

Consider the format, length of course, and how you would like it to run.

It can be a good idea at this stage to seek extra feedback from your ideal clients before you create any modules, to test the content is something they need, want, and would pay for.

You can even consider offering early bird pre-sale access at this stage to entice your first course attendees for a discounted rate.

4. Sign up with Selz

How to sell an online course? With Selz. Sign up for a free 14-day trial. Create a username and password, then follow these easy instructions to get started.

If you’re looking for the best online course platform, look no further.

5. Create a sales page

Write a sales page that shows your customers how your online course will help them, what’s included, and how they can gain access.

Use visual imagery to make sure the page stands out, and write compelling copy to enhance the need to click the buy button!

Your sales page is where you can easily add your Selz buy now button or widget for customers to read more and gain access.

6. Set up access

There are different ways to give customers access to your course after they purchase from your Selz store or sales page. How your customers will access your online course depends on how you want to deliver your course.

Here are some great options for selling an online course or program with Selz:

Sell Your Online Course with a Meeting Link

Follow these directions if you want to teach your online course with a video chat link from a popular tool like Zoom or Skype.

Sell Your Online Course as a Digital Item

Create your course as a digital workbook, PDF, or a self-directed digital course within a downloadable file.

If you set your product up as a digital item on Selz, we auto-deliver any number of files to your customer via email immediately after they finalize their purchase.

You can also set your up your course as a digital product with a PDF. This usually means your course is set up on a password protected page on your website or blog. Your digital file will include any URLs, instructions, or login information required to access your course.

PDFs, apps and other software are digital products you can easily sell and market with Selz, ecommerce for business growth

How to Sell an Online Course as a Service

If you set your product up as a service item on Selz, no digital file will be delivered upon purchase.

In this case, we recommend adding new customers to your course, email automation list or membership community manually. You can add customers manually by opening up the Orders page, viewing your customers by item purchased, and downloading the CSV.

You can also copy and paste the emails directly if your enrollments aren’t too high yet.

You will also receive order confirmation emails for every new order, so you can copy and paste the email address from the order confirmation email to wherever your online course is held.

Password protect a page on your website

You may want to run your course somewhere else, like on your own website or blog.

To do this, create a password protected page with access to the course modules and content.

This is easily done by setting a password within WordPress. Even if you don’t use WordPress yet, most website builders provide this feature.

How to Sell an Online Course as an Email Series

You can set up your course or program as an email sequence and drip the campaign out to your customers using an email automation feature. Be sure to add your API token to enable an autoresponder once your customers buy through your Selz store.

7. Build a buzz

Create a buzz around your online course before you open up the option to buy.

You could create an opt-in that adds value to your potential customers, run some live webinars, and create some content that leads people back to your offer.

You might also want to create a press kit, and approach relevant media and websites to talk about your course.

Read more: 10 Proven Marketing Ideas for Course Creators

8. Add modules and resources

Building modules and resources for your first course can be very easily and inexpensively done.

You can record audio or video.  You could host on your website or embed modules and resources in emails.

Quicktime for Mac is a wonderful free resource for screencasts, audio, and video, or simply record to camera and host on YouTube or Vimeo.

You can create worksheets easily using Google Docs to make resources to add to the learning experience.

Onward and Upward

The process of learning how to sell an online course or online program is a fabulous experience. It helps you discover what your customers want and need, how they like to learn, and how you work best too.

You can update your first online course as your skills and confidence grow, or create a new one from scratch when you are ready to add a new course or tutorial to your income stream.

Waking up to sales while you sleep is something you can definitely learn to get used to, so don’t wait. No matter what size your business, Selz has the tools to help you grow.

Take your course or program online with Selz today!

About the author

Jo Gifford

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, Jo is a respected UK voice on life as a pocket-sized enterprise owner.

Jo’s background – a seasoned blogger, copywriter, podcaster, and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.


  1. Bryce Patterson

    Hey Nikki! Thanks for checking us out and for your interest in FounderU. I think you should have received the eBook, but please reach out if you have any questions or concerns!

  2. Nikki Tester

    Hey lovely people, I cannot get the download for the PDF to set up a course. Can you send it to me please?

  3. Art S Lieberman

    Thanks for this article. I was right in the middle of trying to figure all of this out and you gave me exactly what I needed.

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