Facebook gives business owners a platform to share their news and ideas with an engaged audience. For the audience, it’s where they go to connect with people and businesses they are interested in and to share their interests with other people.
In short, both sides are on Facebook to make a connection deeper than a visit to a website or an online store. So where does selling on Facebook fit into the equation? Can you have a genuine connection with your community and sell at the same time?
The answer is of course, yes, but you do need to be aware of maintaining the balance between offering your audience your products and bombarding them with the hard sell. When you do begin selling, think about how you want your audience to feel. Chances are you don’t want them to feel like you’re looking at them with dollar signs above their heads.
So if you are thinking about selling on Facebook or have already started doing it, check out these tips to help you make it a good experience for you and your fans.
- If you have an external online store then use your Facebook page as the venue to offer exclusive specials or limited edition products that can’t be found on your website. On your website, invite people to like your Facebook page so they too can get ‘special treatment’.
- Set up your Selz Store on Facebook. Your fans will be able to conveniently browse all your items via a customizable tab on your page, which saves them time as well as keeps them engaged and on your page.
- Use visuals to amp up customer interest and engagement.
- If you’re using Facebook as your only selling avenue, then pump up the volume on your fan engagement. Regularly post content that your audience will find valuable, humorous or touching. Think about what factors brought people to you in the first place and why they chose to stay. Check out this page for a great example of fan engagement combined with selling: https://www.facebook.com/VioletLeBeauxPage
- Create a sense of urgency. Offer your product for a limited time only, or have limited stock. If your customer is comfortable with it, consider publicly congratulating the first or last person that snapped up the deal, or send them a chat message.
- Promote your posts and use Facebook Ads to keep your products for sale top of mind.
Got any other tips or experiences to share with us on selling on Facebook? Let us know in the comments.