Skip to content

Part of running your online store means you have to wear many hats at the same time. As a small business owner running an online store, you will often be handling a variety of tasks on a day to day basis (can you relate?!). From marketer to customer support, designer, team leader, and admin, it’s all you; and even when it isn’t all you, connecting with your team is equally as important.

Slack is designed to make exactly this kind of daily multi-tasking much, much easier.


Slack is like an online forum for your growing business which allows you to have different channels and conversation threads depending on who you are working with, and what you are talking about.

For example, you could start a different thread for various parts of your online business including product design, marketing, and email campaigns.

Read: 40 Amazing Online Shopping and Ecommerce Statistics

You could also set up some channels to talk and work with any remote team members and outsourcers you might have.

Slack’s API functionality means that it can be used with many external apps, making it a truly powered up tool for the online store owner.

From communication to customer support to design, marketing, and team intercommunication, there are apps which will help you get the jobs done faster and in a more organized way.

Hello again, sanity!

Let’s take a look at some of the ways Slack can power up your online store.

  • You can integrate with Google Hangouts to make your Slack channel somewhere where your team can converse easily.
  • You can integrate Skype, so you can easily start a Skype call directly from Slack.
  • You can host video conferences in your browser using an app called
  • You can easily do screen sharing right from within Slack using an app called Screenhero.
  • MailClark enables your Slack channels to send and receive emails, Facebook and Twitter messages from channels that you specify within your Slack dashboard.
  • Paste by FiftyThree is a great way to share, organise and review work within your team, and of course, you can hold and host Zoom workshops and webinars right from within Slack itself.

To make your customer support a breeze from within Slack, you can integrate Twitter within your Slack channels to respond to tweets from your customers without having to leave your team home. Zendesk also integrates the Slack for those of you who are working with a larger customer base.

MailClark enables a specific email address to be sent and received from within a specific customer support channel. In addition, HelpScout, Chatlio, Small Chat, Groove, Troops and Guru are all these services that link really well with Slack when you are building your customer service.

To stay productive, integrating the productivity apps that you already use within Slack makes things much, much, easier.

You can collaborate on Trello projects right within Slack itself, and you can integrate your Google Calendar to share the calendar with your team.

Zapier in an amazing app which links up many of your favourite services to be easily automated with Slack. For example, you can link up your Selz store with Slack using Zapier to get a notification with every sale.

Setting up alerts in your channels to see every time someone signs up to your email marketing campaigns or every time you make a sale make it easy to monitor on a day-to-day basis how your business is moving along. It can be so encouraging to see that alert and to know that your business is working for you online as you wear the many hats of an online store owner.

You can also use Asana, Polly, and Wonderlist right from within Slack.

If you have some team members that you need to remind when tasks are due, you can use something like Busybot to get your team to have a reminder sent, to keep them on track.

Using Slack as one of your design tools is also really helpful; you can quickly sketch diagrams on a whiteboard such as a Sketchboard, which links within your Slack channel, and create mock-ups using the MockUp app.

You can also search for images on Unsplash directly within a channel. You ,alcan set up alerts for key industry terms, keywords and RSS feeds to arrive into specific channels. Then you can keep up-to-date with all that you need to know from your industry without being drawn into news feeds and down the interweb rabbit holes.

But of course, Slack should also be a place to have fun. Using Giphy means that an online library of animated gifs is available just at the stroke of a forward slash.

Apps like CatFacts mean that interesting cat facts can be delivered to your team.

Donuts can help to build relationships by getting matched with a new coffee buddy every week, for those of you that have a larger team.

Here at Selz, we love to make sure that you can work in a way that is as smart as possible.

Read: The Founder’s Guide to Promoting your Online Store

By using tech to do a lot of the heavy lifting for you, Slack is a fantastic companion to business owners, especially when starting a business from scratch and potentially growing it to add more team members into the mix.

Slack makes working on your online store fun, productive, creative and – best of all – it gets the work done super-efficiently so that you can grow your business and meet your goals as fast as possible.

About the author

Jo Gifford

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, Jo is a respected UK voice on life as a pocket-sized enterprise owner.

Jo’s background – a seasoned blogger, copywriter, podcaster, and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.