Does this sound like you?
Despite having a desire to reach as many people (and purses) as possible, you’re still struggling to step into the spotlight…
You see that the successful people around you are using their faces, their personalities, and pushy sales tactics to steal the spotlight, but you just don’t have it in you to do that….
You may reach a point in your business where you feel vulnerable, or you say “I just can’t do that”…but your business depends on your ability to be seen, so sometimes it’s worth it to push yourself a little out of your comfort zone.
We pour so much of ourselves into our work, so don’t run away when things start to feel uncomfortable. Instead, follow these tips for being seen and heard, even when you’re not normally in the spotlight.
What is it about the spotlight that scares you so much?
Do you fear you’ll make a bad first impression?
The beauty of doing business online is that those first interactions will never be awkward, but if the idea really bothers you, plan ahead.
Create an automated workflow to handle those initial communications (this is known as a sales funnel or a nurture sequence). The idea is that through a series of small actions your audience will become “warm” to you and your products.
- Use IFTTT to share your blog posts across your different networks.
- Create an email autoresponder filled with links to helpful content.
- In your sign-up “thank you” email, ask your subscribers about their biggest struggle.
- Trigger a free email series based on their response.
To be frank, if someone doesn’t like what you’re selling they’ll probably just keep scrolling. You won’t have to deal with negativity in the way you would with “in-person” marketing.
Concerned that you’ll be rejected?
Rejection is a very real fear, and it’s one I understand well. But think of it this way – if you don’t put yourself “out there”, you’re not giving people the opportunity to purchase your products either.
Any kind of selling can expect some rejection – nobody converts at 100%. It’s all a numbers game – your content may only convert at 2%, but what’s 2% of nothing?
If dealing with explicit rejection is what puts you off, get ahead of the game. Think about the most common objections you receive – users aren’t sure your products are relevant to them, they can’t afford them, they need to think about it some more…
Use canned responses to write a series of email scripts so that you can respond to that rejection in a positive way with just the click of a button.
- Show the person questioning the relevance of the many uses for your products.
- Show the person questioning price a case study sharing the benefits of your products.
- Email the indecisive person a time-sensitive offer.
Do you fear seeming pushy?
The most important thing to remember when managing a business online is that NOBODY will see everything you post. Feeds and timelines move so quickly, that many of your messages will fall through the cracks.
If you still find direct sales off-putting, consider low interaction marketing techniques. Podcasting, emailing, blogging and vlogging are all ways to promote your wares indirectly, while providing additional value for your audience.
Focus on being consistent – this creates a sense of reliability, not pushiness.
Build a marketing strategy outlining how many times you intend to update each platform, and stick to it. Create a regular mailing schedule so your subscribers know what to expect. Use a content calendar to your advantage.
Are you worried about the way you look?
Some business owners are comfortable with having their face splashed across everything.
Their Instagram feeds are full of selfies. Their timelines of Facebook Live videos.
That is not the only way. You don’t have to be physically featured on your marketing materials to become more visible.
- Create graphics out of testimonials, or quotes from your website
- Create videos using Adobe Spark, rather than your selfie camera
- Share photos of your products in use
- Use your blog as a place to share customer case studies
Are you scared you’re not sure if you’re doing it “right”?
There is no right or wrong way to do business. Introverts naturally make great entrepreneurs because they thrive when doing things their way.
Get creative with your approach to marketing your business. Read everything you can on the topic. Look at what others in your niche are trying. Experiment. Decide what works for you, and stick with it. Abandon the techniques that don’t resonate with you or your customer base.