One of the best ways to create a great home page is to look at home page examples.
It can be tempting to stick to local businesses or businesses in your niche. While you can learn a lot from looking at your direct competitors, any homepage can be a great inspiration for your ecommerce homepages.
We grabbed these homepage design examples from the top searches in the United States.
Whether it’s a social media platform, a big chain store or a site you’ve never seen before, these examples can be great design inspiration for your online store.
40 Proven Ecommerce Homepage Examples to Help You Get Results
What is the language of your brand?
1. Etsy
This page has a lot of clickable options. The simple color palette and effortless headline create a feeling of comfort and trust that echo it’s (mostly) handmade products.
2. Kohl’s
If your focus is sales and discounts, this home page design is a winner. Using red to highlight the most important promotion with green for supporting deals, it creates a balanced homepage even though there’s a lot going on. Regular optimization is key for a site like this.
3. Reddit
The homepage for one of the most popular social media platforms displays tons of information. It shows anyone visiting the page the breadth and depth of information they offer.
The clean format makes it easy to interact with all the options on the page.
4. Hulu
This is a great example of home page design best practices, with a clear single call to action.
If you’re looking for a web theme that’s responsive and streamlined like this one, check out Avalon – Tech.
Sell with smarts
5. CostCo
Homepage examples for products are tough, especially when you’re selling over a hundred products. This page uses a single banner with a cohesive design to highlight multiple product lines, making it easy to quickly understand.
If you want a custom site design like this one, check out Selz Do-It-For-Me.
6. LinkedIn
This home page feels both welcoming and open. The illustration shows a range of different professionals at work and supports the executive headline and direct call to action.
7. Best Buy
Another great ecommerce home page example for online stores selling a lot of products. This website uses illustrated icons to represent different product lines, just like Selz Help does!
8. Indeed
You might not expect this to be on a list of the best home pages, but this page has it all. It gives visitors detailed information, a quick call to action and up-to-date statistics on what they will have access to after signing up.
9. Twitter
Another quality of the best ecommerce store home pages is a design that reinforces your branding.
This page uses tight lines of copy that echo what this social media platform is best known for. Brand colors and a clear call to action for first-time visitors round out the stellar qualities of this home page example.
10. Zillow
This website home builds around a single powerful image. One of the first things I learned as a book illustrator is the power of mystery.
On this page, light streaming through the windows of a lovely home at dusk. That picture starts to sell prospective home buyers from the minute they land on the page.
Prioritize your key message
11. Bank of America
File this under homepage examples with great brand awareness. Check out this article to learn how to install and edit a theme for your online store.
12. ESPN
This page may not be the first one you think about when you’re looking for ecommerce business examples, but this site effectively crams massive information into a small space.
This page also does a good job of highlighting urgent information alongside long-term calls to action and events. In addition, their sales announcement banner is really well designed. If you haven’t tried to add an announcement to your site, it’s really easy to do:
- Log in to your Selz account
- Scroll to Store > Customize in the left navigation
- Click on the Design tab and scroll to Header
- Scroll down to Announcements and click the box beside Show announcements
- Here you can choose whether you want the announcement to appear just on your homepage or on every page of your site. If you only want your announcement on your home page, check Homepage only
- Add your message or call to action in the text field
From here you can add a link to a specific product or page and adjust your background and text colors. Then just click Save and you’re done!
13. Instagram
Sometimes all it takes is a fresh animation to grab attention. The gif on this home page example shows you immediately what their platform does with a basic sign up form.
14. Target
One of our favorite ecommerce home page examples, this website reinforces the brand with great color and product images. It provides multiple CTAs in a way that is still clear and easy to act on.
15. PayPal
Website design is hard enough, but what if you need to appeal to two different audiences with a single page? This site nails it with a split-screen image and useful copy.
Customers rule
16. Selz
Our home page shows you we are here to help build your online business. While there are many features of the platform to highlight, the navigation is simple and powerful just like our ecommerce platform.
17. Netflix
Homepage examples with a single CTA are appealing to a wide range of visitors. If you sell online services or are working to build your email list, this page design is a smart way to go.
18. Walmart
The best home pages find a way to strike a balance between limited-time bargains and product knowledge. This megastore does both with a design that’s easy on the eyes.
19. Craigslist
Craigslist is one of the most popular websites online for a reason. They haven’t made any significant changes to their home page for as long as I can remember, but the font and color choices make this site design timeless.
Read more: 5 Amazing User Interface Examples to Inspire Your Online Store
20. eBay
Image carousels are a painless way to keep your home page design consistent while showing off a wide range of products and discounts. If you need some help making dazzling images of your products, check out this article.
Tell people what to look for
21. YouTube
One of the most popular sites on the web is also an example of best practices.
Left-side navigation and big search bar up top help newcomers find what they’re looking for. As you scroll down the page, the tiled design highlights a mass of content to browse without overwhelming the eyes.
22. Amazon
Considered by many to be one of the best home page examples, this website uses an image carousel and many calls to action to attract site visitors to every pitch they have.
This structure could be too much, but they use categories to their advantage, making it a cinch for visitors to find exactly what they are looking for.
23. Facebook
The Facebook home focuses on a single CTA and uses clear copy to share the value of the platform.
They’ve reinforced the branding on the page, letting the images and videos on other platforms sell their product. For more multichannel selling tips, check out this article.
24. Google
One of the best-loved homepage examples, this site uses a single CTA and prominent logo to communicate their offer.
This website was also early to the personalization party. They regularly update their logo for holidays, important birthdays and historic innovations.
Sometimes you have to throw best practices out the window
25. Beyonce
Looking for the right homepage examples for your niche? This popular website centers around a single call to action- to download her latest album.
The featured image encourages you to scroll down for more images that build hype and intrigue around the latest release.
26. Postmates
It can be difficult for a business to educate visitors about a new or complex product. This site was early to the delivery services game and uses to the business services game. The designers use an interesting combination of text, photography and illustration to educate first-time visitors about their services.
If you want to customize your site for your business, check out Selz Theme Kit or Selz Do-It-For-Me.
27. Charlotte Russe
If you sell clothes online or a mix of jewelry, cosmetics and clothing, it can be difficult to create an effective homee page. You want prospective customers to see everything you have without giving them too much information, which is why this is one of our top ecommerce pages.
28. Lowe’s
This tight page shows season specials, reinforces the brand and uses great photos to appeal to their niche. They make it easy to find the right products and easy to checkout. Talk about multitasking!
29. Nora Roberts
When you’re writing eBooks it’s important to have a stellar website home page for your fans. We like the use of photography and emphasis on the writer in this example.
The site also shows why this writer is an authority in her field. So, think about ways you can show credibility with your home page.
Keep it simple, but bright
30. OKCupid
Home page examples that shine use color in a smart way. This page really pops because of their unique color choices.
31. DuckDuckGo
When you start with the basics you give yourself more options as your business grows.
This website starts with a neat CTA and homepage design, which gives them room to share the story and mission of their business.
32. Dollar Tree
Great ecommerce homepage examples should put your audience’s wishes front and center. This business knows that visitors are looking for the most for their dollar, so their CTAs and language are optimized for an audience looking to save money.
They also do a great job highlighting discounts on the home page.
33. Coolmath.com
There are many design trends, but it’s important to stay true to your brand. This page might not appeal to every web designer, but the bright colors and shapes are just right for their target audience.
Take a look at this article if you’re trying to figure out your ideal buyer.
What’s right for you might not be right for your customers
34. Crunchyroll
The best website home will feel comfortable for your visitors. They will have different expectations depending on where they hang out online.
This example may feel a bit chaotic compared to other pages, but it’s just right for video gamers who often multitask online.
35. Forever 21
There are many ways to optimize the experience of landing on your website. Humor is one. Making people laugh with your copy can be risky, but there are ways to do it right.
Another thing to think about on your home page? Pop-ups. There are many ways to handle customer chat on an ecommerce website. This is one of the best home pages because they approach the pop-up problem with style.
36. Apple
A top navigation bar is valuable, but it can make your website feel cluttered. Especially when you want to draw more attention to other parts of your online store!
This site has a background color that blends in. This strategy gives more attention to the rest of the content on the page but still creates a great user experience.
Business is personal
37. Yelp
It’s simple to bring a brick-and-mortar business online, but it can be tricky to make your home page feel local.
By adding shout outs to local photographers and using customer content on the home page, this site makes everything feel like it could be right next door.
38. Twitch
Many online shoppers spend most of their time interacting with online communities. Videos on your home page can help pull viewers in the minute they land on your site. It can also keep them there for longer than the average visitor.
39. Discord
B2B and B2C are different worlds in some ways. When you’re creating B2B SaaS products, it’s important to use language and images that align with business priorities.
Make the unique solutions your product provides a priority on your home page. Make it clear how customers can try or purchase your digital products.
40. Business.com
This home page showcases business services approaches a huge complicated subject in a simple and direct way. The navigation is especially effective, making it easy to select the right path to conversion.
A successful business is always trying new things and optimizing every channel for maximum ROI. As you head into your next fiscal year, review these ecommerce homepage examples. See what might work for your business.