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When you are first venturing out in the blogging world, growing your Pinterest audience is one of the most effective ways to grow your blog. Pinterest is the perfect tool for your growing business because when you follow a couple of simple guidelines, your pins can become your own audience growth machine. It doesn’t happen by accident, but with intention, you can use your Pinterest audience to grow your blog like wildfire.

How To Grow Your Blog Followers with Your Pinterest Audience

Pinterest is a way for your readers to get insight into your latest inspiration and articles you are into as well as sharing your own blog content. It’s a collection of things that you like that can connect you with other like-minded followers. The power of Pinterest is extraordinary in growing your blog and providing your followers with a deeper connection to you.

Image via Pinterest

From my own personal experience with Pinterest, well over half of all my website traffic comes from this robust social media platform. Not only that, I have booked clients, sold my e-courses, and grew my email list all from utilizing Pinterest alone.

Pinterest can be your blog’s new sidekick if used correctly. The best part about Pinterest is that your pins can grow and attract more and more readers over time. It works for you while you sleep and it’s an important part of growing a like-minded audience and readership.

This brilliant social media platform is perfect for starting the relationship with your ideal reader or customer. It allows them to see and follow your content and to get used to what you are all about. Pinterest is a funnel to building that long term relationship with our readers that we are all in search of and today I am going to share how to grow your blog audience with this tool/

In this post, I will be covering how to get you started on utilizing Pinterest to it’s fullest potential to grow your blog, get your readers to find you, and how to grow your own Pinterest audience so your pins get noticed and repinned.

Setting up your Pinterest profile

The first step is setting up a Pinterest profile that attracts your favorite people. Your profile should be an easy funnel to get new, interested followers onto your blog. Make sure your profile is an expression of what makes you and your blog unique.

Start by crafting a short, but informative bio paragraph about you and your blog. Let your followers know what they should expect to see through your Pinterest boards and your blog content. Be focused and add your own personal touch to your bio paragraph. You have 200 characters to work with so be focused and entice your new followers to find out more by either following you or clicking your link on your profile.

You can even create a call-to-action for your bio either to get your freebie, read your blog, or shop your newest goods. Put some time and effort into this because it is part of your first impression to your new potential readers and followers.

Invest in a great profile photo of yourself. A photo speaks 1,000 words and you want to make sure your profile picture says it all. Make sure it is a clear photo that matches your brand aesthetic. This is another visual expression of your brand so make sure it aligns with the rest of your visuals you have going on. A great picture can go a long way as it adds credibility and brand consistency.

1st steps to growing your following on Pinterest

Next, I’m going to uncover how to grow your own Pinterest following. You don’t necessarily need a massive following to start out, or to grow your blog, which makes Pinterest one of the best platforms for blogging newbies. Your pins can still go viral without having a large following, but learning how to grow it will help over time. Don’t get discouraged by your growing audience as your pins can still get shared by major influencers on the platform.

Start by sharing relevant content that you know your ideal reader would be interested in. It doesn’t necessarily have to be the exact same type of content you write about on your blog. Get inside your ideal reader’s mind and understand what they want to see on Pinterest.

A lot of larger brands do an amazing job at this and you can learn from them too. Free People obviously uses their Pinterest to share their own clothing and accessories, but also includes inspiration that their ideal reader would like to see. They have boards of style and home decor inspiration, DIY’s, and horoscopes. They have done an incredible job at stepping inside their ideal customer’s life to pin content that relates so much to them that their ideal customer cannot ignore their Pinterest.

You can do the same for your own ideal reader. Be sure to categorize your boards according to what interests you and your ideal reader. Be sure they are organized and clear so it is easy follow along. If you don’t know your ideal reader well enough yet, start with boards that relate to your own content as well as what interests you. Don’t stray too far away from the general concept.

When you are first starting out on Pinterest it is ideal to pin consistently every day. It’s best to pin 20-40 pins a day to get things rolling. Pin your own content as well as other relevant content you can categorize into your organized boards. In the beginning, you want to stick to this consistency because this will truly help your following grow. For me, Pinterest is a fun thing I can do before I jump into my day’s work. Try committing to a constant routine like that so you can build up your content and boards at a steady and increasing pace.

Create shareable, Pinterest-friendly pins

Be sure to create consistent content on your blog that has Pinterest friendly images. This will make it easier for the reader to go pin crazy while reading your blog. Pinterest is a visual platform so making your pins aesthetically pleasing will take them far and enhance your chances of getting them repined over and over.

First, create an image that contains your blog post title. This is one of the most common pinnable images that you see floating around Pinterest. Make this text legible, especially as a tiny Pinterest thumbnails that will show up in your follower’s feed. Always, always make these images vertical as they show up larger in a Pinterest feed this way. Horizontal or square images don’t get repined nearly as frequently as vertical images. That is why you’ll see a sea of vertical images all over the platform.

Your goal is to create pins that make your blog content stand out while staying consistent with your visual branding as well. Create templates for your pins to save you tons of time and effort in creating new pinnable images.

Once your blog post has become live, be sure to pin your pinnable images on all relevant boards. Once they are pinned, they get shared over and over with time. One of your posts can be shared many times over while you sleep or create even more content. Popular pins are like wine as they get better with age.

Some of my most popular pins are years old. Some of those are the ones that bring me the most traffic and have helped grow my blog audience the most. Be sure to be aware of which ones are your most popular posts so you can keep updating them so they stay relevant as times goes on. You can keep tabs on this through your google analytics.

Make your own content that star of your Pinterest show

Even though you should be sharing other relevant blog’s content consistently on your boards, you want to make your own blog content the star of the show. We are trying to grow your blog audience here, remember! We ideally want your followers to be interested in your content and click through to it whenever it comes their way. You can create a space to make your content one of the most important parts of your profile.

Be sure to dedicate one or a couple boards to only pins of your own content. You can create one board and label it your blog or you can categorize your own content into several boards. Either one of these options work. Make this one board or several boards the first boards on your Pinterest profile so there’s no chance of them getting overlooked. Let them shine!

Using Pinterest as a selling tool

Along with using Pinterest to grow your blog audience, it can also be an incredible tool to attracting customers and increasing your sales. This can work for you if you have a product-based business or a digital-good based business as well. I have used Pinterest to enroll new students in my e-courses and sell my digital goods.

This will work for you if you utilize your blog to introduce new products, courses, or services. The same formula goes for selling as well. Make sure you create Pinterest friendly images and pin them to your corresponding board. Create posts that will draw your potential customers in and give them the value they are searching for.

Although Pinterest is a social media platform, it is also similar to a search engine. Your potential customers are on their searching for solutions for their problems in life, business, or products they will make their life better. Be sure keep this in mind when you write posts and create catchy titles that will draw attention from your ideal readers. Think about what they would be searching for and create your blog titles around that.

Research what problems they are searching for. Get to know your ideal customer on a deeper level so you can create posts that solve their biggest challenges. From there, your post can offer a way for your potential reader to start a relationship with you and your blog. This can either be signing up for your email list, engaging with your blog post in the comments, following you on other social media outlets. This can all eventually lead them to becoming your long-term reader or buying your brilliant product.

Encourage your readers to pin your images

Now that you know how to get started utilizing Pinterest to grow your blog audience like crazy, I’m going to share a couple ways you can encourage your readers to pin your images. The most effective way to get your post read or repinned is if your readers share it with their friends and followers so let’s make it simple and quick for them.

First and foremost – make it easy for them to share, always! Add share buttons to the end of your posts. This will truly help your images be pinned more frequently by your readers. Don’t make your readers search all over the place to figure out how to share your post via Pinterest. No one has the time for that.

Another great way to encourage Pinterest sharing is having a “pin it” overlay button installed on your blog images. If you are using WordPress there are a couple options to use. Don’t make this too large or distracting. Create a branded and simple button that when your readers hover over an image they can easily pin it. This definitely takes the confusion out of the process.

Above all else, always create and share valuable content. This will not only grow your Pinterest following but will do wonders for your overall growth as a blog and business. Value wins over everything else and can create that meaningful connection to your ideal reader. Lead with value and you go to places you never even imagined with growing your Pinterest and blog following.

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About the author

Jessica Safko

Jessica Safko is a Berlin-based photographer specializing in lifestyle, branding, and event photography.


  1. Samantha Brown

    I have always thought about using Pinterest to drive traffic to my blog, but never knew where to start. Thank you for this helpful guide, Jessica. I am excited to use these strategies in the near future!

    1. Kristen DeCosta

      Pinterest really is a great tool that many bloggers overlook! I am glad this guide was so helpful to you. We look forward to seeing how this strategy helps grow your audience.

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