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Google Shopping Ads are powerful and if you’re selling online you need to give this serious consideration as a channel. But it can be complex too – until now. We have partnered with Google to integrate Google Shopping Ads directly into the Selz dashboard.

No need for other apps or third-party services. Selz merchants will be able to create Google Shopping ad campaigns and set daily limits from within the Selz dashboard, and leverage Google’s powerful AI to optimize the rest. It’s all about simplifying your workflow. 

This powerful feature is part of every Selz plan. So let’s take a look and see why your business should be unlocking the power of Selz’s new Google Shopping feature.

Google says that advertisers implementing Smart Shopping campaigns see a +18% uplift in conversion volume and a +23% increase in return for every dollar spent.

So, what kind of results have small businesses really seen with Google Shopping? Case studies have shown increased conversions, an increase in clicks, and lower cost per conversion.

Your customers trust you. There are thousands, maybe millions of potential customers out there who need your products, but don’t know about them yet. Those potential customers trust Google. Google Shopping will help them find you.

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Making the Most of the Google Shopping Network

Google Shopping is a Selz feature that can not only get your business sales but get you real profit.

To get the most of this powerful tool, take a look at the big picture.

Align your Google Shopping Ads feed with your business goals

The Selz integration means that you can shift your focus from making the perfect spreadsheet to crafting a feed that attracts customers to your products.

Think about your best-selling products and your current audience. Is this what you want your business to look like one year from now? What about five years from now?

You’ll want to focus your Google Shopping ad campaigns on your most profitable products.

At the same time, consider the future of your business as you create and optimize your product feed and your buyer journey.

  • How do your products represent your brand and your business
  • Which products are the best way to introduce someone to your brand
  • Which products are a harder sell?
  • What is it about your products that attract your most loyal customers?
Two business people strategize about the big picture for using Google Shopping Ads for their business online

Understand the place of your business in the Google Ecosystem

You may not be a PPC expert. That’s OK.

That said, the better you understand how the process works, the better you can use these features to the advantage of your business.

Shopping Ads Competition

Another important part of success in Google Shopping is knowing your competition. You didn’t start your first business without understanding what you were up against. This advertising platform is no exception to that rule.

Spend some real time looking at your keywords in incognito search results. Consider the products, product images, and prices that appear at the top of the page. Look at how often your competitors show up, and which of their products appears most often.

Keywords

Make the most of keywords that don’t have much competition. Less competition means more clicks for your products.

Do everything you can to optimize your product feed, that data is where the magic happens.

Google Shopping Ad Bids

You set your default bid when you set up your Google Ads account, and Google Smart Shopping has automated bidding. There’s some great advice about automated bidding here.

Automated bidding gives you the opportunity to prioritize your long-term goals while Google’s AI takes care of your bids. Their automation is data-based and responds to real-time changes in trends.

As you check your ad performance and budget, remember that paid traffic doesn’t convert the same way that organic web traffic does. Set a budget that you can increase as needed.

You’ll also want to give it some time. Your budget may not hit your set daily limit right away. As your click-through rate improves, more customers will see your ads in their search results.

A woman uses her credit card to make a purchase online after responding to a google shopping ad

The Benefits of Using Selz with Google Shopping Ads

There are lots of benefits for choosing to sell your products and services using Selz and Google Shopping. These include:

  • It’s easy to start and sell on Google Shopping with Selz
  • Setting up a store is simple and can be done in a few minutes
  • The Selz checkout is highly professional and keeps your customers on your site
  • Everything is taken care of by Selz – you get a reliable, secure store and don’t have to worry about SSL and other security issues
  • Streaming or downloading of videos is included with no bandwidth or storage limits to worry about
  • You can link your store to integrations like AWeber or MailChimp to automate emails and other marketing
  • Payment processing is included

Put What You’ve Learned into Action

You can get started with Selz with a free 14-day trial. See for yourself how quick and easy it is to create a Smart Shopping Campaign, and to sell online with Selz.


About the author

Jana Rumberger

Jana is Content Manager at Selz. She has expertise in ecommerce strategy, selling products online, and small business solutions. Jana combines diverse experience in education, design, and manufacturing to craft engaging content.

In addition to her writing, she is an active visual artist and foodie in Portland, Oregon.

2 comments

  1. Matt

    We have doubled our sales from Google ads with shopping ads. You do need to manage it. We have excluded some products that were getting too many hits but no sales. It is easy to do.

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