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We added Subcategories as a way to better organize your products and to make it even easier for your customers to find what they’re looking for.

A perfect example of this would be if you’re selling clothes online. You may want a category for Men’s Clothes and Women’s Clothes, and subcategories of Shirts, Pants, and Hats.

We’ve also made it possible to add subcategories to other subcategories. Talk about organization. That means if you have a Men’s Clothes parent category, then a Shirt subcategory, you can put an additional subcategory under Shirts, like Tank Tops and Polos.

Let’s go over how categories work, how to get them set up, and what they look like in your store.

How Categories Work

In Your Dashboard

If you want to use subcategories for your products, then you’ll just need to add new categories to parent categories. This creates a hierarchy system for your products.

When you’re working within your dashboard there’s a setting in the main navigation for Categories (it’s under Items). When you’re editing categories, you can now assign a parent category. Once you save it, you’ll see the parent category and subcategory within your category list.

If you select a parent category, then you can view that category’s page. When viewing the parent’s page, you’ll see all of the subcategories under that parent as well as the products assigned to those categories.


Once you have your subcategories set up, then you’ll need to assign your items to them. Within the edit item page, you can select which parent category applies to the item. You can then select the subcategory it belongs to as well.

There are 3 levels allowed for categories, so if you have your items falling into an additional subcategory, then you’ll just go one level deeper and add the third subcategory.


Now that you have subcategories, your navigation menu is going to look a little different. Subnav is now included in your menu. And you have a bajillion options on how you want to display your menu.

Get Started

First thing’s first, you have to decide which categories you want showing on your navigation. In the store editor, choose Pages and Menus. From there, you’ll see a list of your pages available, including each category and subcategory. Choose the ones you want to be displayed in your main nav.

Once you’ve chosen which categories you want to be displayed, you’ll want to choose what your menu looks like.

Mega Menu

The Mega Menu is an all-powerful menu that was created to beautifully showcase your products. It will show your image items within the menu, which is an easy way to pique your buyers’ interest.

You can turn the Mega Menu on and off in your store editor. Menu settings are located under Header.

Products in Nav

You have two additional choices when using the Mega Menu. You can choose if you want to display the subcategory images, or the product images themselves.

If you want to display the subcategory images, then turn off “Display Products” and keep “Display Category Images” in the settings.

No Images

If you’d prefer to stick to an image-free classic menu, you just need to turn off the subcategory and product images choices.

Your menu will still have subcategories, but no images will be displayed, only the subcategory titles.

How will you use subcategories for your online store? Now you can implement more organization, more products, and showcase your awesome products right in the menu! As always, if you need help getting started, reach out to [email protected]

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About the author

Molly Corless

Molly has been marketing for small startups for over 5 years. From marketing automation to Facebook ads to copywriting, Molly has figured out the key to growing a business from the ground up. She lives in rainy Portland, Oregon with her dog named Hamms.

One comment

  1. Laura

    I’ve been waiting for this, so thanks.

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