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We recently caught up with one of our amazing sellers, Jai Stone, who is a Master Brand Coach and a powerful entrepreneur. In this Founder Journey, Jai shares:

How an unexpected turn of events pushed her into entrepreneurship
How she became an influential brand coach
What’s in store for the future of her business

This an inspiring interview and we hope Jai’s journey helps you keep moving forward on your own entrepreneurial path:

Who are you?

I’m a renegade Southern Belle with traditional values and a non-traditional approach to business and life.

What do you do?

I’m a Master Brand Coach with more than 20 years of industry experience. My focus these days is helping micropreneurs build lucrative, authentic brands without compromising their quality of life. In a nutshell, I help them grow their brand, their business and their bank account.

Why do you love doing what you do?

This is where the renegade part comes in. I love helping people give their limitations their middle finger and draw their own roadmap to success. I swear that blows my hair back every time!

How did you come to be doing what you do now – what was your journey?

I would love to say that I took the entrepreneurial leap, but the truth is that I was pushed. I was working for a major airline during the Sept. 11th terrorist attack and lost my posh job shortly after. Around the same time, my father had become a quadriplegic and required care 18 hours per day. He had a strict schedule of doctors appointments and therapy and I needed flexibility in my schedule that I could not get on a traditional job. I started by branding a few family friends and, 15 years later, I have a few hundred clients in my book of business and over 50k online followers.

How important is being able to sell online to your business?

Selling online allows me to reach more people than I could ever touch in real life. Online selling is the like Star Trek philosophy, it’s exploring a brave new frontier!

Why do you use Selz?

The platform caught my attention because it was eye-catching. I needed a platform that was brandable and simple to use. The added bonus is the robust backend support that I’m able to offer to my customers. I am excited as hell about this platform. It has become a signature tool for my community.

It looks like you’ve had a lot of success selling coaching. Can you tell us what types of coaching you do?

Brand Clarity is my #1 coaching program. Really helping people go from unstuck to implementation with their ideas. Another popular program I have is Story Coaching. It helps entrepreneurs build an emotional connection with their buyers to gain trust and commitment.

What is your most popular product?

My speaker’s kit template outsells everything else in my store by 60%.

How do you market your products?

I market my products to my email list and online community mostly. But I’m in the process of testing some sales funnels and Facebook ads to increase the volume.

Which social media platform has brought in the most business for you?

At one point Periscope was my money maker. These days though, it’s Facebook.

What is your niche audience and how did you find and connect with them?

My niche is highly driven female micropreneurs who want to increase their flexibility without decreasing their income. I connect with them through targeted content creation.

How have you increased your influence over the years?

I do lots of speaking engagements, media appearances and content creation (especially video).

Tell us a little bit about your offline efforts:

I use radical messaging to attract my audience then I drown them in valuable content. Not just business content, but personal stuff too. Grow the person and the entrepreneur grows exponentially as well.

What advice do you have for hopeful entrepreneurs?

Diversify your revenue. I love Selz because I can sell my low price point items to tire kickers who want to test my knowledge. Without fail, they buy the bigger packages later but I still make money while they browse. Adding passive revenue to my portfolio was a game changer.

What’s in store for Jai Stone in the future?

I’m thinking of adding more physical products to the store, so stay tuned.

Make sure to check out Jai’s website here!

About the author

Kristen DeCosta

Kristen DeCosta is a growth marketer and content marketing specialist turning casual browsers into loyal customers.

When she isn’t busy working, you can find Kristen out hiking a mountain or snuggling with her three rescue dogs, Cooper, Tobi, and Finn.