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We love seeing passionate entrepreneurs living out their wildest dreams. When we noticed Mark Harless (better known as Bleeblu), we couldn’t help but reach out and get to know him a little better!

While you are on your own founder journey, it can be a huge motivator to see other passionate individuals succeeding on their own journey. It can bring a sense of inspiration and determination, which is why we like to reach out to entrepreneurs like Bleeblu and bring their stories to you.

Photography is not always an easy career choice. But with passion, dedication and an unrelenting drive, Bleeblu has become very popular in the field. From independent photography to selling ebooks and helping others, Bleeblu has made a brand of himself.

Bleeblu is a great example of how a dream, a bit of creative magic and selling online can come together to create a successful business and lifestyle. Check out how he’s got where he is now!

Mark Harless photo of woman in water in this interview about selz ecommerce

Who are you?

My name is Mark Harless but I’m better known as Bleeblu online.

What do you do?

I’m a portrait photographer currently based out of Huntsville, AL. I travel frequently to meet new friends and photograph new models.

Why did you start your business?

Making a living off of your passions is a great feeling. I can’t compare it to anything else. In 2015 I gained a considerable following on Instagram. While I love every one of my followers, the questions were endless.

What camera do you use? How do I contact models? How did you achieve this effect?

It got to the point I couldn’t keep up with answering so I decided to make a blog post about the most common questions I received.

I wrote and wrote until I had to split it up into two posts. Then it was a three-part series. Finally, I decided to just make an ebook and sell it to all of my followers that wanted to improve their photography.

I didn’t realize how many copies I would sell but it was the biggest paycheck I had ever received at the time.

Read: How to Start a Photography Business in 4 Simple Steps

Mark Harless photo in this article about platform solutions to sell photography and ebooks

Why do you love doing what you do?

I wish I knew the answer to this. I just love taking pictures, editing photos and sharing them online!

How important is being able to sell online to your business?

It’s of the utmost importance. If I couldn’t sell anything online, I wouldn’t have a business at all!

Why do you use Selz?

I’ve used a competitor of Selz for over a year. After learning that they had to downsize, I had to look elsewhere. Selz allows me to sell my items on my own website with an embeddable button. Daily payments, abandoned cart recovery and analytics are also a huge plus.

But what really lured me into Selz was the excellent customer experience I received when making the change. Thank you!

Mark Harless image for an interview about business growth

What advice do you have for hopeful entrepreneurs?

You’re going to fail a lot. I’ve had many brilliant ideas (well, I thought so) canceled or put on the back burner. Expect this to happen to you but don’t let it drag you down.

Stay tuned, as we will be sharing another great conversation we had with him about how he grew his massive following on Instagram!

About the author

Kristen DeCosta

Kristen DeCosta is a growth marketer and content marketing specialist turning casual browsers into loyal customers.

When she isn’t busy working, you can find Kristen out hiking a mountain or snuggling with her three rescue dogs, Cooper, Tobi, and Finn.


  1. Kristen DeCosta

    You are totally right, Barbara. Never give up on those dreams. Congrats on starting with Selz, we are excited to see you live out your dream and find great success!

  2. Barbara Schaer

    Well done, never give up on your dreams. Great photographs!
    I have only just started using selz.

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