In the last addition to “The Hustle” we will help you gain exposure using your voice for the company.
You’ve established your logo.
You are happy with your website.
You have a clear message, and you’ve started a following.
Now you’re ready to take things to the next level, but fear and uncertainty are creeping back up.
If you are experiencing this, that means you are on the right track.
Every time your business is ready to hit the next mark, it will feel unsettling.
This is your chance to turn fear into momentum, and you can only fight fear with facts.
The fact is you are meant to be doing this work.
The fact is there is nothing physical in your way, it’s just your mind.
The fact is the most budget-friendly brand exposure is using your own voice.
So, what is truly next for your business?
This is not the space to start counting what you lack…I can’t afford a P.R. team, an agent, or a marketing guru, damn, I guess I’ll just wait until they discover me.
No, no, no.
You can use your voice in many ways to bring more exposure to your business.
You can write emails.
You can write articles.
You can make videos.
You can make cold calls.
There is going to be a certain level of un-comfort when you first start, but you will find your way, the more you do it.
Let’s start with a simple step, make a list that includes:
- 5 potential customers you want to pitch to (this can be people or companies)
- 5 places you want to be published (whether you write the piece, or get interviewed by them).
- 5 ways your business idols are found doing their work (this is not your favorite singer, unless your brand has to do with this industry).
Now, make bullet points about your approach, what you want to say.
Be aware of what is going on with the business or person you are approaching.
I’m a firm believer that in life, everything is a conversation away. By getting to know more about the business or person you are approaching, the more natural your conversation will flow.
Please keep realistic expectations, and take the perspective of planting seeds and starting the conversation.
This is also your place to be confident and communicative about your excitement for what they are doing, and how it is aligned with your brand’s approach.
This is the space where you align your product or service as a benefit for their publication, event, or store.
This is your pitch, you will have to do it at some point or another, there is no use avoiding this step.
Let me be clear, that your business is not Noah’s Arc: if you build it they will come – no, no, they need to know that you exist, first.
The more you do this, the more clarity you will have on how to pitch with an added-value tone.
Be ready for rejection, and approach it with curiosity versus taking it personal. Ask for feedback from people when they say no, and even go as far as asking if they know another publication, person, or business that may be the right fit for you. All they can do is say no.
After my book was published, I was on the road for an entire year speaking and doing book signings. It was a beautiful experience that pumped up my confidence. Then it was time for me to take it to the next level, and I felt lost.
I had so many ideas of other topics I wanted to talk about, but I wasn’t sure where I would go, and how I would frame it.
I did finally, and there was a lot of hit-and-miss. There were a lot of events at yoga studio’s and bookstores, but I wanted to sprinkle in other experiences as well.
I felt ready to speak to bigger audiences.
My potential was keeping me up again and telling me to apply to speak at conferences and fortune 500 companies. I had to reframe my pitch to speak more to my mission, than just the message of my book.
This was mostly inspired by my audience. Listening to your customer and flexibility are a must for any successful business.
My audience was not the 24-32 year old woman, it turned out to be teenagers, men from 34-42, and women from 45-70.
I listened to who was being impacted by my message and re-pivoted my pitch, and began to show up where my new audience was hanging out.
It’s a beautiful dance when the energy you are putting out is reflected back to you. This is the experience every entrepreneur wants. To see what you thought the world needed, is exactly what they were looking for.
Never give up on your dream.
Keep listening. Keep planning. Keep resting.
The articles in this series are here for you anytime you need a refresher.
Your words and your voice are your super power. Use them to connect through conversation, and you will create the path to becoming peers with your idol.
Best of luck to you,