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While a powerful online store builder makes creating a business website simple, trying to tackle ecommerce web design can be intimidating.

It doesn’t have to be, though. If you’re looking to increase conversions on your site, one of the best actions you can take is to learn web design.

It doesn’t take a master designer to take your Selz store to the next level– just a good understanding of basic design principles and user experience. We’ve put together these guidelines to help you achieve the best store possible.

With a little informed decision making, attention to detail, and motivation, you can start to learn web design in a way that benefits your growing business.

Ecommerce Web Design Secrets to Supercharge Your Online Store: 6 Simple Tips

1. Think Ahead
2. Less is More with Ecommerce Web Design
3. Keep Your Style Elements Consistent
4. Focus on Navigation in Your Ecommerce Web Design
5. Choose Images Wisely
6. Good Ecommerce Web Design Keeps Customers Comfortable

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A pinterest graphic for the ecommerce web design store. This way, people can save this article for later and learn web design from Selz the ecommerce platform for growing businesses.

Spoiler alert: the main key is simplicity. Set yourself up for success by choosing an aesthetic with clear limitations and a small set of rules. These will help you to remain consistent, ultimately strengthening the overall look of your store.

1. Think Ahead

It can be tempting to jump right in and start playing around with your layout, picking whatever colors strike your fancy, and exploring new fonts. Hold on, though. Take the time to explore, and seek inspiration. Remember that no one learns web design instantly. It takes time to develop your designer’s eye.

Bookmark your favorite ecommerce web designs

What are the sites and online stores that you visit time and time again? What are they doing to make your time on their site enjoyable? Pull inspiration not just from relevant web design, but from the theme of your business. Think about the stylistic choices that will best frame your product.

Is your brand based around a chic, modern style, or a woodsier, more rustic aesthetic? Are you advertising an all-natural, organic product, or a state-of-the-art, industrial item? If your product has custom packaging, be sure to consider its look as you plan your design. Use these thinking points to point you towards the overall style of your site.

Have a vision for your site

Having a vision of how you want your online store to look will make it much, much simpler to get started and will smooth out the overall process. As you learn web design or any new concept, it helps to be able to apply to your own life and goals. So plan ahead for best results!

A planner journal represents planning your ecommerce web design and to learn web design.

2. Less is More with Ecommerce Web Design

It can be tempting to instantly fill your site with images and text. You look at the blank slate and think, “there’s nothing there!” But good design is just as much about what you leave out, as what you add. The goal is a calm, organized, aesthetically pleasing experience for visitors to your site.

Embrace blank space. Keep your text minimal. Use headers and sub-headers to keep things tidy and organized. Take a moment to consider your customer experience, and remember that most internet users do not take the time to read all the text on a page.

We may be capable of reading a thousand-page novel, but something changes about the human attention span once it’s working with a screen. Stay conscious of this when you design your site, and it will be much easier to get the important information across and will cut back on the number of questions you receive in the long run.

Provide readers with helpful visual cues that provide them with the information they need, with as little effort as possible. Sometimes, an image, infographic, or video can get information across more effectively than a large chunk of text.

A good rule of thumb: Make it clear and simple

As a general rule, write more clearly and simply than you would otherwise. Avoid lengthy paragraphs. In fact, avoid lengthy sentences. While it may not be the way you were taught to write, consider bullet points. They are a great tool for catching a potential customer’s eye and delivering all the information necessary in a tidy, concise manner.

The most vital information on your page should take the form of bullet points. It will allow readers to quickly absorb information, and enable them to easily skip the stuff that doesn’t apply to them.

A single fern in a clear glass represents the beauty of minimalism when you learn web design and excel at ecommerce web design. Selz is the ecommerce platform to scale and grow your business.

3. Keep Your Style Elements Consistent

You want your site to create a recognizable brand experience. That’s why it’s important to create a cohesive, streamlined toolbox of your style elements, such as the color palette, fonts, logos, and general layout that you use.

Ecommerce web design that appeals

Try finding inspiration in design that speaks to you. If you’re unsure of how to choose colors, there are a wide variety of color palette tools available online. That will show you examples of how certain color combinations work together, and how to avoid combinations that clash.

If you’re using multiple fonts, choose ones that complement one another, rather than competing within the same style. For example, if you like calligraphy fonts, just choose one, and use a minimal, sans-serif font to balance it out. This will make your website easier to read.

Choose the right online store builder for your ecommerce web design

If you’re using an online store builder, look for a powerful tool that makes good design simple. Selz offers beautiful, pre-designed themes, just waiting for your imagery and artistic touch. With just a little elbow grease, your vision can come to life within these themes.

Selz also makes it really easy to style your buttons and widgets for a unified shopping experience, regardless of whether you’re selling on a Selz domain, Blogger, WordPress site, or social media. This allows for total consistency across social platforms and independent, hosted sites.

Perhaps the most important action for consistent styling in ecommerce web design is to take a step back. Zoom out. Look at the big picture. Now that you’ve made each and every detail look it’s very best, how do they all look together?

  • Do your image previews clash?
  • Do some margins need to be adjusted?
  • Does a page look cluttered?

Any time you make changes to your site, plan for a quick review and a final round of polishing.

Go ahead and run through your creation to check for anything you might have missed. Make it part of your routine to check out your own online store or website, and monitor any design issues that may arise, on both desktop and mobile views.

Bold colors work together well in a mural, because SOMEONE consulted with a color palette. Learn web design and ecCommerce web design will be a breeze.

4. Focus on Navigation in Your Ecommerce Web Design

Navigation may seem secondary to style in eCommerce web design, but it is a huge component of your customer experience. As you begin to learn web design, remember that your site has to be just as functional as is it fancy.

It doesn’t matter how beautiful your site is, if your customer experiences navigation frustration, you’re much more likely to lose the transaction. Let us suggest a few simple tweaks that ensure easy, intuitive navigation.

Ecommerce navigation tips

The navigation bar is your friend, so invest in making it the best it can be. This component of eCommerce web design provides your customer with a clear path to the information and products that they want.

Keep things tidy within the navigation bar. Rather than having a ton of options in your bar, include dropdowns to simplify the process for customers looking for a particular section of your site. Make sure your navigation bar carries through onto each page of your site, so that customers never feel lost, and make sure to do the same with your shopping cart.

Use categories to your advantage. If you have a lot of products for sale, creating simple categories can do a lot to reduce buying friction.

Categories and subcategories can also be a great way to feature specific products- whether that’s grouping together a “Popular” category, or defining an area for “Limited Time Offers,” “Specials,” or “Gifts.” If you’re selling digital and physical products side by side, use categories to simplify your selection. Check out this helpful article on building a hybrid store that drives conversions.

Ecommerce web design for landing pages

It’s always important to consider landing pages. A landing page is the first page that potential customers will land on when visiting your store. What information will they need to know right away? If they’ve arrived from an online search, how can your site meet their needs or answer their question?

Optimize your landing pages to communicate the essential messaging of your brand. You only get one chance to make a first digital impression, and, as always, attention spans on the web are short. You need to capture the attention of potential customers right away.

When it comes to eCommerce web design, avoid clutter. As much as possible, design each page around a single, clear call to action. This can be anything from “Buy Now” to “Contact Us” or “Explore Items.”

What’s important here is focusing attention around the action that you want the customer to take on the specific page. Too many calls to action can end up being distracting. Remember, you don’t want to compete with yourself for the attention of your customers.

A hiker holds a compass on a mountain top, showing the importace of navigation for user experience in ecommerce web design. When you learn web design, remember Selz is the ecommerce platform for growing businesses.

5. Choose Your Images Wisely

Whether you’re taking product images yourself or featuring stock photos, try to keep your visual elements consistent and high quality across your site. This often-overlooked element of eCommerce web design can quickly take a store from good looking to awkwardly unprofessional.

If you’re taking your own product images, take the time to get clear, professional-looking photos. If possible, it’s worth getting shots of the product in context. For example, show clothing on models, show small jewelry next to universal measurements like coins, or your latest ebook with a brilliant cover.

Remember that your product images are a key way that the customer can imagine themselves in relation to your product. You’re providing an example of how the product will fit into their lives. Blurry, low resolution or poorly lit pictures are an instant turnoff.

Remember that images play into the broader visual and color schemes of your site. Black and white photos and highly processed and filtered images can interact poorly with the look of the rest of the site. Use them with caution.

6. Good Ecommerce Web Design Keeps Customers Comfortable

Remember that most consumers bring a healthy skepticism to any online transaction. Errors on your pages, long load times, and similar issues can create friction for buyers and lower their confidence in you, and your chance of making a sale.

Your goal, then, should be to create the kind of buying experience that lends authority to your site and allows customers to buy with confidence. Don’t forget the absolute importance of choosing a secure ecommerce platform.

You can learn web design until you’re a master, but it won’t matter if customers are concerned about their security.

Customer support is key

It should be easy for customers to get a hold of you with questions and concerns. Adding an email address or a phone number to the footer of your page is a simple way to enable customers to reach out, but you should definitely prioritize a dedicated contact page as well.

Selling on social? The Selz Facebook chat feature is a great way to allow for greater connection and in-depth communication with customers. And with all social media accounts, be responsive and engaging with your followers to increase brand loyalty and consumer confidence.

A man transforms data into imagery for his ecommerce web design. Learn web design to increase sales. Selz makes selling online simple and powerful.

Oftentimes, good design isn’t about all the bells and whistles. It’s about creating a fuss-free, easy to navigate customer experience. Your design serves as a frame for your products, allowing them to stand out.

When done right, your ecommerce web design can transform your website or online store into a professional, polished, customer-friendly experience. So, indulge your creative side, get started, and make something beautiful.

About the author

Bryce Patterson

Bryce is a writer and content marketer for tech companies including Churn Buster and Evergreen. He gives ecommerce business and non-profits a more human, relatable voice. He has written a novel, worked on a comic book, and played in a handful of bands. Bryce lives in Colorado.


  1. Tara Storozynsky

    Hi Leah, great question! What I would recommend is looking at the cover design of your products themselves. This should give you some inspiration for color schemes, and fonts. Since you’re selling digital, professional products, you probably want a more streamlined, modern layout. But, of course, you should try different things and see which one resonates! Best of luck, and thank you for checking out FounderU!

  2. Leah

    What kind of design would you recommend for someone selling digital products? I sell health and fitness plans, so I can’t base it on my products as my products don’t physically exist.

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