Running an eCommerce business means you have limitless possibilities for reaching a global audience, providing your online store is being seen and found by your future customers.
The good news is, you certainly don’t need to rely on expensive trial and error paid traffic, when plenty of new customers can come your way with eCommerce SEO. eCommerce SEO ensures your Selz shop is a magnet for new customers who discover and experience your brand before making a sale.
This article includes the following SEO tips and tricks:
Creating Effective Content for eCommerce SEO
Onpage SEO tips and tricks
But first, what is eCommerce SEO, and why does it matter?
eCommerce SEO simply means that your site is optimised for search engines.
Remember, people use search for most enquiries; if your site is optimised for eCommerce SEO, they can find and discover your content, your brand, and your online store.
Far from being an out of reach approach that’s reserved for experts, there are plenty of SEO tips and tricks for eCommerce SEO that are easy to implement, meaning you can benefit from traffic to your eCommerce site without the big spend on paid ads.Setting up an eCommerce SEO strategy means your website is making the most of organic, inbound traffic. That is, people searching for the solutions that your product offers can find you easily from search engine, 24 hours a day. In this article, we will walk you through some SEO tips and tricks that will make your store the go-to place for your future customers.
Ready? Let’s go!
Getting started with eCommerce SEO: Keyword Research
Your eCommerce SEO strategy begins with some research. The first step is to discover some search terms that your customers might use when searching for your product, or the solution that your product offers. We will be using a range of tools to build a keyword list, then applying some criteria to decide which ones to choose.
Answer The Public for eCommerce SEO
The first tool that is really useful to use is AnswerThePublic.com.
Answerthepublic.com is a simplified version of keyword tools that can be rather complex in nature. It gives a wonderfully simple and visual representation of search terms for your eCommerce SEO strategy.
For example, if your product is a hand lettering course, you could do a search for “hand lettering”.
The results are extremely useful; in seconds, we can see questions around what people are asking, some prepositions, and every search conducted in alphabetical order. The results can be downloaded either as an image or as a .CSV file as you compile research results for your eCommerce SEO plan.
Moz Keyword Explorer for eCommerce SEO
Moz is another really handy tool for cross reference and more detailed information when it comes to choosing a keyword for your eCommerce SEO. Moz Keyword Explorer is free, although you will need to register your email address to access it.
When we enter “hand lettering” for the search term here, we see an overview:
By clicking on the keyword suggestions, we see more info on each of the keywords, including relevancy and search volume. Again, handily you can download all the data as a CSV file for your eCommerce SEO research.
Amazon Suggest for eCommerce SEO
For SEO tips and tricks, Amazon is extremely useful, especially when it comes to eCommerce SEO – after all, Amazon itself is an eCommerce business! Although it’s likely that Amazon is your competitor, it’s also the biggest eCommerce site around, with some juicy product-focused keywords for us to use for your eCommerce SEO research.
This handy hack is a super smart way to discover some keywords that might be perfect for your site. Here’s how to do it:
Visit Amazon on a desktop browser, and enter a keyword that describes one of your products.
As you use the search bar, you will see a drop down menu of other products that Amazon suggests:
Add these to your list of possible keywords as you continue to collate info for eCommerce SEO.
Google.com for eCommerce SEO
Google’s auto suggest feature is also a free and very handy way to look for related keywords. Using the same method, enter a keyword as before, and in the dropdown menu you will see suggestions.
Chrome Plugin for eCommerce SEO
Keywords everywhere is a really useful plugin for Chrome or Firefox. The tool shows you the search volumes and cost per click of each keyword. As we are not looking at paid ads right now, the search volume information is the part to focus on (as seen in the above images). Once the extension is installed, it will show the extra data on suggest searches on both Google and Amazon.
Choosing your eCommerce SEO keywords
So, once you have completed some research and discovered a range of keywords for your products and eCommerce sites, the next step is to choose which ones to focus on. Now you can begin to cross reference your keywords and choose a selection to work with.
The keywords you choose should not be too competitive, as it will be harder to rank for those keywords on search. Instead, look for a keyword that has high relevancy and a monthly search volume that is low to medium, so you can create a plan to rank for those keywords with relative ease. Compile a list of the most effective keywords that meet this criteria, and you have the basis of your eCommerce SEO plan.
With the SEO tips and tricks and tools above, you are already on the way to making your Selz store a customer magnet. Next, it’s all about turning those keywords into valuable content.
2. Creating Effective Content for eCommerce SEO
Content is the key to finding your future customers who land on your beautifully inbound site taking action and making a purchase. We have a lot of great resources here on FounderU on creating compelling content as part of your eCommerce SEO plan; whether it’s a live stream, blog post, eBook, whitepaper, or visual content, we have you covered with the how-to’s in more detail.
To create come on-point content for your eCommerce SEO plan, go back to your chosen keyword list and turn some of the keywords into titles that you can create content around.
For example, from the range of keywords we looked at, the following might be on a shortlist:
- Hand lettering practice sheets
- Hand lettering pens
- Hand lettering styles
Here are some possible content title ideas that use those keywords:
- Hand lettering practice sheets: Free download
- How hand lettering practice sheets hone your skills
- 5 of the best hand lettering pens
- How to choose your hand lettering pens
- The beginners guide to hand lettering pens
- Hand lettering styles for beginners
- 5 most common hand lettering styles (and how to create them)
Spend some time brainstorming the content ideas, making sure to bear in mind how to add value in the content for your audience.
Your blog on your eCommerce site is the key to making sure your site starts to rank for those all important keywords that we researched earlier; by using them in your articles online, you can start to build up a library of quality content that Google recognizes as being relevant, shareable, and worthy of ranking.
Your blog posts should be easy to read, and of high quality; to achieve this, either write the blog posts yourself, or outsource this part to a professional blog writer with knowledge of SEO. When writing for a certain keyword, the blog post still needs to be readable and valuable (and not a poorly written, keyword stuffed post).
Here’s one of the most effective SEO tips and tricks. Whatever type of content you create for your audience, (video, live stream, audio, etc), make sure that the content also sits on your site as a blog. That means if you create a video for YouTube, also embed it onto your site in a blog post with some SEO optimised copy alongside it. If you write an eBook, divide up some of the chapters as teasers in posts to maximise your efforts for eCommerce SEO.
As you build your content library of valuable insights and info for your clients, you can bundle several posts into bumper round ups, you could later collate them as free downloadable eBooks.
3. Onpage SEO tips and tricks
Onpage SEO is a set of practises to implement as you create and publish your blog posts and your site pages to ensure that your site is ranking as highly as possible to find your new customers. Optimise each blog post or page for one keyword.
In order to optimise a post or page, ensure your keyword appears in these strategic locations:
- Subheading and H1 text
- Paragraph copy
- Image file names
- Image alt tags
- Meta title and description
- URL slugs
- Product descriptions
Your site should also be user friendly and optimised for mobile, as more and more of us shop online from our smartphones.
Luckily, all the themes in the Selz drag and drop store builders have responsive website design options. This lets you ensure that your site works on desktop, tablets and smartphones- great news for eCommerce site owners.
4. Link Building
A crucial part of your SEO plan is link building, both internally and externally. Internal linking is a pillar part of your eCommerce SEO plan in order to show Google that your content and pages exist within logical, valuable context. Link within each post and page to other posts and pages; however, make sure to pepper your internal links sparingly and where natural to do so (Google has a smart algorithm that spots when a post is stuffed with links).
Internal linking creates anchor text and shows Google that you mean business. External linking is the practice of linking to other relevant sites and articles within your posts. This shows search engines that you are creating content that sits within a wider context, and that you are referencing others in your work. As you create your articles, ensure there are several natural internal and external links, which over time will compound your eCommerce SEO efforts.
5. Customer reviews
Customer reviews are not only part of the customer experience on your site, but they can also contribute greatly to your eCommerce SEO efforts.
How? It’s simple; reviews are, essentially, new content as far as Google is aware, and adding fresh content to your site regularly is a boost for your site and ranking in a really useful, automated way.
With these SEO tips and tricks, your eCommerce site will begin to bring in more traffic, customers and revenue for your business. Go step by step and use the other resources here at FounderU to help raise the bar of your online business. Your inbound marketing will soon be working for you 24/7.