This article series for ecommerce news started at Selz in November 2019. For the latest in ecommerce news, check out this article.
Ecommerce news December 30, 2019 – AI and Social Selling
It’s only days until a new decade, and the news is full of ideas about what will be important in 2020. Two standouts for ecommerce – AI and social selling.
You may already be aware of the extensive opportunities to sell products on different social media platforms. Up to this point, social media is a casual space where ads and products might interfere.
But a new generation of users sees social media as one more place to get things done, making in-app purchases both valuable and convenient.
Another big topic of conversation is AI. The following list is a good look at how and why your small business should look into AI today.
- Personalized User Journeys
- Predictive Product Recommendations
- In-store Insights
- Customer Engagement
- Visual and Voice Search
Ecommerce news December 16, 2019 – Predictions for 2020
Ecommerce has grown exponentially since its origins in the 1980s. With this expansion, the distinctions between ecommerce and commerce are starting to blur.
What does this mean for local small business and ecommerce-only businesses? A few predictions for 2020 stand out:
Shopping in malls is becoming attractive again. In-store experiences are pulling in new audiences. If your store is strictly online, it may be a good idea to explore brick and mortar options.
Shipping accuracy and shipping options will be even more important to remain competitive.
No matter where you live, it’s important to stay aware of other countries. You’ll want to know how they regulate or power ecommerce as you update your strategies.
Not sure where to start? Focus on big economies like India and China.
Ecommerce news December 2, 2019 – Black Friday and Ecommerce Reviews
In the news yesterday: the New York Times and ecommerce reviews. The article covered how false reviews can move a business forward.
The comments on this article were especially interesting. Many merchants spoke out about the lack of commentary in the article about the impact false negative reviews can have on a small business. They also called out how specific platforms like Yelp and Amazon moderate reviews.
Black Friday Boom
Black Friday numbers climbed once again this year. 7.4 billion in sales! Small Business Saturday sales are up 18% over last year.
Another exciting note? This headline:
Today is Cyber Monday – what are your goals for today?
Ecommerce news November 25, 2019 – CCPA
Ecommerce news was full of commentary about Microsoft’s announcement last week. Their decision to implement the California Consumer Privacy Act (CCPA) for all customers in the U.S is a big one.
We will continue to share updates on the details. We want to let you know we’re working on our platform to make this upcoming change as painless as possible for our customers.
Ecommerce news November 18, 2019 – Tik Tok and Buying Experience
Are you using Tik Tok? This video platform has gotten very popular in 2019.
They’re starting to allow some users to add links directly to the profile bio. This opens the door to ecommerce on the platform. So if you haven’t started using this platform, now may be a good time to start.
It’s also the time of year for influencers to anticipate what will be important in the coming year.
This article says that customers will expect more from the buying experience. Exchange and delivery are important, and so is personalization. So, be sure to take a close look at how your customer service addresses those expectations.
Ecommerce news November 12, 2019 – Singles’ Day and 2020 Predictions
As so many of us look forward to Black Friday and Cyber Monday, yesterday was Singles’ Day in China. Singles’ day is a relatively new holiday and the largest shopping day in the world. If you’re not familiar with the event, you can learn more about it here.
In other news, the end of the year brings ecommerce predictions for 2020. This article runs through some B2B expectations, including new options for marketing and headless commerce.
Ecommerce news November 1, 2019 – Holiday Shopping and B2B
There is an uptick in articles about the upcoming holiday shopping season. In addition, recent social media debates about political advertising, Google’s acquisition of FitBit, and the rise of B2B in ecommerce have made the headlines.
This infographic video shows the 15 most profitable businesses in the United Stated from 1954-2018.
It’s a clear illustration of how much more dynamic commerce is today than it was just a few years ago. It also shows how these large companies can influence or pave the way for small businesses.