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For some people a blog or video is the best way to learn new information. That’s why some of our most popular blogs are How to Start Selling Online in 6 Simple Steps and 5 Secrets to Selling Products Online Successfully

But for most of us, learning is a more complex and time-consuming process. That’s where an ecommerce coach comes in.

Did you know that 92% of small businesses say that working with a mentor was essential for their business growth? And that 70% of businesses that survive five years of more worked with a mentor or coach?

It’s clear that ecommerce coaching can have a big impact on the success of your small business. Let’s talk about the different ways that you can use the help of an ecommerce coach to grow your business.

Why an ecommerce coach is the secret to small business success

1. What is ecommerce coaching?
2. How an ecommerce coach can help you choose the right product to sell
3. Brand coaching and strategy
4. Choosing an ecommerce platform with your coach
5. Building your website with an online sales mentor
6. How an ecommerce mentor can help you create your marketing plan
7. Ecommerce coaching for analytics

A quick note: Ecommerce coaching isn’t just for new businesses. The strategies that used to net your business high returns don’t work as well as they used to. And 26% of small businesses say that ecommerce saved their business in 2020. 

How did it save their business? By running an excellent ecommerce site and accessing new customers online.

A woman working on a computer trying to figure out ecommerce on her own could beneft from some ecommerce coaching

1. What is ecommerce coaching?

In short, ecommerce coaching is a personalized one-on-one service to launch or optimize your online business. 

You’ve probably heard of business coaching. You might have friends who work with a life coach or have tried some type of personal coaching. 

Life in the 21st century moves fast, and with every new technology you test your ability to learn and adapt. 

This is especially true in business. Every day there’s another must-have app. And every week there are new or updated features to learn that also require changes to your processes and operations. 

If you’ve been running a business for 5, 10, even 20 years, you’ve already spent most of your life learning and adapting to find success. That can be exhausting even for the most resilient professional.

There are no real shortcuts to learning. But there is loads of evidence that learning is faster and more effective with a teacher, especially one who tailors their teaching to your needs. 

Ecommerce expertise

If your small business wasn’t online before, 2020 made it an absolute necessity. For some, the time and expertise it takes to run an ecommerce business just feels like too much. That’s where ecommerce coaching comes in.

If you’ve already started selling online, you know that sometimes running an ecommerce business can feel like playing whack-a-mole. The minute you fix one problem another rears its ugly head. 

What you need is someone who can identify and solve problems, someone who understands how a change in one spot can impact other channels and initiatives.

The coaching process isn’t about hiring someone to build your new ecommerce website. With an ecommerce coach, you do the work. But ecommerce coaching can help if you want an updated brand or refined site design. A coach can help with ecommerce strategy, refining your sales funnel or product design.

A businesssman considering a new direction is looking for an ecommerce coach

Coaching can help if you:

  • Know how to sell a product but don’t know what a sales funnel is
  • See what you need but don’t have time to learn the ins and outs
  • Don’t have any free time for learning new tech because all of your life and focus goes to running your business

Coaching can also help you learn tools that will improve how you lead your business and coach your own team in the future.

How ecommerce coaching works

The coaching process isn’t about passive income, it’s about fully optimizing your investment in your small business. Coaching means working with ecommerce experts who understand every facet of your business. Someone who will listen to your stories and offer a range of tools to solve your specific problems. 

For example, if your site doesn’t look as professional as your competitors, your ecommerce coach will work with you to create a consistent brand. If low traffic is a problem, they’ll work with you on SEO. If you’re seeing high traffic but low conversions, your ecommerce coach will work with you on site functionality.

You may not need help with every step for selling online, but a coach can evaluate your business and help you with every area of focus that can make a difference.

Making notes as you work with an ecommerce coach helps you retain the smart info you get from Selz experts

2. How an ecommerce coach can help you choose the right product to sell

Selling the right products online is essential. After all, your products are the foundation of your business.

95% of new products fail. Many fail because there wasn’t enough demand for the product.

If you’re running a local business, how do you know which products will thrive online? How do you anticipate the risk versus the rewards of shipping? If you’re offering services, how can you recreate the experience of your in-person service online?

An ecommerce coach understands the tiny details that translate to excellence online. They can answer questions and make suggestions for optimal product streaming and delivery. 

An expert can advise you on product photography, packaging, shipping rates and more. They can make file sizes and other product details simple for you to understand and execute. A coach can help you build categories for your online store and show you the quickest ways to add your content and images.

Instead of spending hours searching through help docs or instructions full of industry-specific vocabulary, your coach can walk you through each step and create a personalized process. 

This lets you focus your time on the tiny details that will meet your customers’ needs and wants online.

An ecommerce coach smiles because he knows he is makig a difference with his brand coaching work

3. Brand coaching and strategy

Most successful leaders have a handful of qualities that they rely on for business success. Yours may be killer customer instincts, on-point organization or deep knowledge of your product and niche.

Most business owners aren’t designers and many don’t have the budget to bring one on. After all, most local businesses see better results from foot traffic and word-of-mouth than a fancy logo.

Ecommerce is different. When your neighborhood becomes global and the competitor next door is a big business, you need a brand that stands out and looks professional.

Brand coaching can help you understand:

  • How to tell the story of your business online
  • What your brand voice is
  • Your target audience so you know who to target in your marketing

Your ecommerce coach can work with you to make sure your brand is right for your niche. They will offer clear steps and easy advice to get your brand ready for ecommerce. They’ll help you select the right theme, review the different images and copy you’ll need to build your site and more.

An ecommerce coach walks a client through building a killer landing page

4. Choosing an ecommerce platform with your coach

Every ecommerce platform is different and it can be tough to pick the right one on your own. No matter how much research you do in advance, if you’re launching a website on your own the lessons mostly come from trial and error. It can be an expensive process that takes a lot of time. 

To give you a sense of how much there is to consider, we have 10+ articles about this topic on our blog alone! 

Read more:

Ecommerce or Online Marketplace: 4 Questions to Ask Before You Sell Products Online
How to Find the Best Online Store Builder

An ecommerce expert has comprehensive know-how of your business. This translates to an understanding of which sales channels will be most important to you in the long run. 

Your coach can help you select the platform with apps that make sense for your business. They can help you answer questions like:

  • Do you need to worry about abandoned carts? 
  • Does the platform make it easy to sell on Instagram
  • Is Facebook Chat a useful feature for you? 
  • Could it be helpful as your business grows?

Having an expert by your site as you select your platform and apps can have a big impact on sales. On your own, will you make a decision that helps connect your in-store and online transactions and streamline your accounting or will you choose the platform with a bigger monthly fee for features you don’t need?

A woman gets excited about the marketing options with her ecommerce coach

5. Building your website with an online sales mentor

Once you choose a platform, you’re ready to build and optimize your website. From landing pages to About Us to checkout, there are hundreds of decisions to make. 

These choices will affect how your site looks, but more importantly it will impact how your site works.

Customer expectations get tougher to meet every year. Your ecommerce coach knows your top competitors and how their sites operate. They know how to connect your custom domain name to your store. An expert can set up custom receipts or adjust delivery and payment settings in a way that makes sense for you.

With years of experience, an expert can help you make choices that align with customer expectations instead of making a best guess. This gives you a site that goes above and beyond, delighting your customers and getting you the return business that’s essential for long-term success.

A man emails his ecommerce coahc for tips while making customer calls

6. How an ecommerce mentor can help you create your marketing plan

Another of the biggest challenges in ecommerce is reaching customers. And not just any customer, but the right one. 

If you’re reading blogs and forums online, digital marketing sounds doable. Not easy, but probably something that you can take care of on your own.

But just one misstep and it’s easy to see how coaching can help. 

Have you ever spent your entire monthly ad budget in just one week? Spent 20+ hours writing blogs that no one is reading? Posted hundreds of comments on social media only to hear crickets in return? And let’s not even start with the most mysterious marketing strategy of all– SEO.

Our experts can work with you to create a plan that’s the right scope and scale for your business. Our ad experts are Google and Facebook certified with deep experience in social media and content marketing. 

Your ecommerce coach will work with you to create a marketing plan you can implement and maintain for strong and lasting results. And if we find that what you want is a little more than you can handle alone, we offer extra services that can help:

Ecommerce SEO
Managed Advertising

Selz analytics include in-platform analysis of sales, conversions, traffic and more with direct integrations

7. Ecommerce coaching for analytics

Google Analytics has been around since 2005. It’s a helpful and free business tool to measure how you’re doing. It’s also a complex tool that can sometimes feel like too much. 

Do you want to measure your landing page traffic or conversions for marketing? Are you analyzing your visitors in a way that helps you understand how to increase traffic? Do you know what data you should be looking at when you’re creating a new ad campaign or updating your buyer journey?

Read more: Where Customers Come From: Understanding Website Analytics

An ecommerce coach can make analytics less overwhelming. With years of experience and insight, a coach by your side makes analytics a useful tool, not a black hole for your time and productivity. 

Our experts, your team. Ecommerce Coaching.

You can find an ecommerce coach or mentor on your own, but that takes time and effort that you may not have to spare. 

Some independent ecommerce coaches are coming from the perspective of their personal experience and niche. That can be helpful, but it can also mean investing a lot of time in a partnership that doesn’t work for your unique business.

Our ecommerce experts have been living in the world of ecommerce since Selz launched in 2013. In seeing the highs and lows of merchants on our platform, we’ve developed a clear sense of what works. 

Ecommerce coaching with Selz is a chance to work with an expert ecommerce coach

With ecommerce coaching we make time to understand your business, your customers, your products and your market. It’s not a formula or a set process. This isn’t a course. It isn’t one size fits all. 

How it works

We offer a partner who will work with you to meet specific goals, one granular step at a time, and a personalized team that will be with you for as long as you need them. 

Your Selz ecommerce coach will listen to your concerns and challenges. This is active mentorship. Our coaching service includes an initial ecommerce evaluation session to audit your current site and process. We’ll talk about your urgent needs and priorities, then put together a plan that will help you reach your goals.

With each weekly session we will cover one or more tasks in your plan. Your expert will also check in outside of scheduled meetings to make sure that you have what you need to complete each task and are sticking to your plan. 

Your relationship with your ecommerce coach can last as long as you need it, and most last from one to three months. This relationship can provide enormous value in a short period of time.

So get in touch today and step up your ecommerce learning. Schedule a free consultation for ecommerce coaching.

About the author

Jana Rumberger

Jana is a writer and Content Manager at Selz. She has expertise in ecommerce strategy, selling products online, and small business solutions. Jana combines diverse experience in education, design, and manufacturing to craft engaging content.

In addition to her writing, she is a visual artist and foodie in Portland, Oregon.