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If you’re planning on writing or are in the process of writing an book, make sure you keep the book cover designs in mind. Even though the saying goes, “Don’t judge a book by its cover,” people will. I hate to admit it, but I do too. And, most of the time, I do it unknowingly. It’s human nature. I guess on some level, we all do it.

6 Secrets To Improve your Sales with Book Cover Designs

1. Design
2. Fonts & Typography
3. Color Scheme
4. Photos, Images & Artwork
5. Logos & Branding
6. Genre (Mood & Context)

Let me give you an example. This past weekend I met a guy who was covered in tattoos and before I actually met him, I overheard a snippet of a conversation he was having with the people around me. It seemed like he was making sexist jokes and I immediately got a “class clown” vibe and labeled him as a jerk before he even said a word to me.

But the truth is I only overheard about 5% of the conversation. But that first impression had me feeling some type of way. When he introduced himself and we had an actual conversation, he wasn’t anything like I predicted.

And, in that moment, I realized that I was the one who was the jerk for judging him so harshly without knowing anything about him.

I was judging the book by its cover.

When people come across your book, the content may be worth reading but it only takes someone a few seconds to look at your book cover design say, “nope”. It doesn’t matter if your book is well researched, well written, and has valuable information.

If the cover sucks, your sales are going to suck.

Presentation is everything. You wouldn’t walk into a job interview with ripped jeans and flip flops, right? So why would you not put as much effort into your book cover designs as you do in the actual content of the book?

Don’t judge a book by its cover. But know that people will anyway. Here are 6 secrets that you should know to get your potential readers past the first stage of selecting your book!

1. Design

Your book cover design should capture the attention of your audience. Think about what your book is about and how to translate that into the book cover design.

book cover design

It will help to take a look at some of your favorite authors and study what approach they took. Or go on an adventure and download a few new books and study them. How do they present their work?

Pay close attention to the text, images and colors and see what jumps out. If you want to create a great book cover design, invest some time to study great book cover designs.

Once you’re ready, take advantage of one of the free book design software to make a professional book cover design. For example, you can use the free tools Canva offers. But once you start your research, you’ll find that there are a ton of resources out there!

2. Fonts & Typography

When it comes to fonts and typography, the key is to make your words readable. You might be thinking, “Well Duh!” but you’d be surprised at how something so simple can go completely wrong.

book cover design

For example, when you choose a background color, you need to make sure that the title has a color that contrasts or else it’s going to be difficult for your audience to read it. If you have a red background and a red-ish title, it might be too much (see the color section below!). When you think you have it perfect, let a friend or two take a look at it (sometimes it helps to have a new set of eyes).

Play around with the fonts and see what makes your book cover pop. Make it large. Make it bold. Make it awesome.

3. Color Scheme

Speaking of colors, deciding the right colors can be tricky. The colors should influence the reader’s mood. It should also create contrast and work around the image you have on your book cover design. Think about complementary colors that will work best in contrast to your dominant colors.

book cover design

Depending on your image and content, you may want to just stick with a few key colors. Using too many unnecessary colors will take away from the title and image of the book cover design.

4. Photos, Images & Artwork

Using an image or photo can make the cover design more attractive. This all depends on personal preference and the content of your book. Sometimes all you need is the title and solid background color. This can work especially if you have a large following through a blog or another platform. Other times you’ll need little something extra to get the message across and use a photo or an image to make your book cover design really stand out.

Additional Notes for Book Cover Design Photos:

When you’re looking for photos and images, make sure you’re within the copyright terms. You can’t take photos that don’t belong to you without permission or payment.

book cover design

It’s best to look into royalty-free stock photos. You can always have an original photo or image created so your book cover design is 100% unique and you are the copyright owner.

5. Logos & Branding

If you’re already a part something big with a decent following, you may have a certain logo or brand attached to your name. You may want to consider using it for your book cover design as well. When people hear a certain phrase or see a logo, do they think of you?

For example, Shaun T, health and fitness expert, has many popular and inspirational quotes but he is known for his famous saying, “Trust and Believe.” And he used that saying to name his podcast.

ebook cover design

Apple has the Apple logo. Facebook has the “letter F with a blue square background” logo. How about you? What’s your logo? What are you known for? Don’t have one? What are you waiting for?

6. Genre (Mood & Context)

Your book cover design should reflect the genre of the book! Let’s look at Rawvana Renewal by Yovana Mendoza. This is a 4-week renewal guide and 3-Day juice detox all based on plant-based foods. The book is about living a healthy lifestyle and her book cover design reflects that

book cover design

She looks happy and healthy while colorful fruits and vegetables surround her. There were probably many directions she could’ve gone with this, but she picked the right colors and images to present to the world.

Remember, people will judge your book by its cover. So present it well!

About the author

Priya Shah

Priya A. Shah is armed with a Journalism degree and a background in writing for various clients throughout her career. She’s also a world-traveler, has lived abroad and loves exploring other cultures. You can find her on her personal blog – priyasobsession.com – where she shares travel and lifestyle experiences… and the occasional rant about a bad date.

2 comments

  1. Hanna Whirty

    Thanks for reading!

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