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In step one of the “Creating Your First Ebook” series, we looked at how ebooks are big news, and why you should consider creating one for your business.

In Part 2, it’s alllll about mapping out the all-important structure of your book, and considering what you want it to contain.

Creating Your First Ebook: Map It Out

Mapping out the structure of your ebook forms a brilliant foundation to build on. Getting it right at this stage really helps you gain clarity on your goals for the book, and it serves as an easy to follow roadmap as you work on the project (overwhelm begone, we have a process, y’all!).

So, crack open a fresh Evernote note, Google Docs page, or an old school notebook and pen, and away you go.

Creating Your First Ebook: What Is The End Goal?

As you begin to brainstorm, think about the end goal of the ebook you are creating.
How do you want the readers to feel? What will they come away knowing that they didn’t know before? How will this change their lives and/or businesses?

Get super clear on the desired outcome for the reader and you will be able to “sell” the must-read factor to them before they even read a word.

Consider, too, what the end goal is for YOU as the author/curator. What would you like readers to do after they read your ebook? How can it benefit your business? Where can you send them next for more value or an offer they can buy?

Creating Your First Ebook: Chapters + Sections

Now the nitty gritty begins.
You have the end goals in mind, and you can begin to map out, chapter by chapter, section by section, what should go in the ebook for maximum impact.

Think about the sections, and how they add value to the reader.Note down, too, any existing content that you might already have that can be plugged into the ebook.

If you are already creating content on a blog, podcast, or video channel, it’s highly likely that you will be able to re-purpose some existing work here. (Hurrah for working smarter!)

Note down what you already have that you can either add in as-is, or that you can link to or edit. Once to you have the sections noted, consider how many words, as a ball-park guide, that each part should contain.

This will really help you as you work on the ebook, as you will be able to keep track of your overall progress, and set smaller goals to work on sections one by one.

What Next?
Getting your e-book done and dusted requires some planning and focus. Now you have your roadmap of sections, begin adding realistic completion dates and deadlines next to each part.


Now you can add your mini tasks to your calendar or task manager (I use Trello for content planning), and assign dates for each section.

Work in a way that suits you, and in a way that you can keep focussed. Try using a Pomodoro timer, and set yourself small targets of time to focus on your sections, ticking them off as you go.

In Part 3 we will look at making sure the title has the must-read factor. In the meantime, make your plan, divide your sections, put the coffee on and GO!

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About the author

Jo Gifford

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, Jo is a respected UK voice on life as a pocket-sized enterprise owner.

Jo’s background – a seasoned blogger, copywriter, podcaster, and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.


  1. Barbara Schaer

    Thank you! This is very helpful! Really appreciate these posts!

    1. Kristen DeCosta

      We are so glad you are enjoying these, Barbara! Much more to come :)

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