Why is it that so many business owners, CEOs, consultants, and others decide to start selling ebooks? Is there something about running a business that drives people to want to become published authors? While this may be the case for some, the simple truth is that selling ebooks online has a number of major, business-boosting benefits.
If you are looking for a way to reach new customers, grow your brand, and improve your own perceived authority, check out these 6 business-boosting benefits of selling ebooks online.
1. Informed Customers Equal Interested Customers
By and large, customers aren’t a big fan of ambiguity. They like to know all about what it is they are purchasing, and if they consider themselves an expert on a particular product or even an expert in the niche that the product falls into, they’ll be a lot more likely to shell out their cash for said product. In addition to driving traffic, this is a big part of the reason blogging is so popular for businesses – written content informs potential customers.
Few things, however, are going to inform your customers more than a well-written ebook. In an ebook, you can really flesh out ideas and take your time explaining them, leaving your readers well-educated by the time they finish the book and ready to purchase the other product(s) you are selling.
2. Grow Your Own Authority
These days, building a website is so incredibly easy that most everyone can do it. While this is undoubtedly great news, it can also lead customers wondering about just who they are buying from. In most every business, people like to know that they are dealing with professionals and not someone throwing up fake bios from their basement. If they see you and/or your business as an authority in your field, they’ll be much more comfortable buying from you.
While there are several ways to grow your authority, becoming a published author in your field is one of the quickest ways to knock it out of the park. Even if you self-publish and sell ebooks online, customers will still see you as a published authority and be far more likely to consider you an expert in your field – something that is almost guaranteed to boost your sales.
3. Increase Brand Clarity
Written content plays a major role in defining your brand and setting it apart from the competition. Therefore, it stands to reason that an entire book filled with original content will certainly go a long way to increasing your brand clarity.
Ebooks help potential customers understand what your business is all about. More than just informing them on the business and the products you sell, ebooks provide you the chance to showcase the personality of the business itself. If there’s one thing we know for sure it’s that, in 2017, creative branding is just as important for generating sales as a great product. Selling ebooks online can help with that.
4. Leverage the Power of “Free”
Few words in the English language get people’s attention better than “free”. For this reason, business will often leverage free items to get people to sign up for a mailing list, fill out a survey, try a demo, or complete any number of other actions that are valuable to the business.
Giving away products for free, though, can get quickly become quite costly. That is unless the products cost you absolutely nothing to give away, as is the case with ebooks. Once your ebooks are published, their costs are done. Giving away one or giving away a thousand, costs you the same…nothing.
Because of this, ebooks allow businesses to offer real value to their customers in a way that doesn’t cost them a dime. All you have to do is churn out a promo code that allows people who complete a certain action to download your ebook for free, then start leveraging that proposition to build your email list, gain valuable insights about your customers, lead customers further down your sales funnel, and more.
5. Boost Your Content Marketing
Once you have an entire book full of great content, slightly modifying and reworking that content into blog posts becomes a breeze. When you write an ebook, not only are you creating another product to sell, you’re also fast-tracking your future content marketing efforts.
Best of all, every blog post that you create from your ebook serves as an advertisement for the very book it came from. For example, at the end of the post, you can write a call-to-action along the lines of “for more great information on this topic, be sure to check out “Insert Awesome Ebook Title Here”. In this way, writing an ebook boosts your content marketing, which in turn will boost your ebook sales. It’s an exciting cycle that businesses everywhere are taking advantage of.
6. Make Profits
Make no mistake: ebooks aren’t just great for promoting your other products, they make for an exceptional product even by themselves. Statistics show that customers across the world spend millions of dollars each day on ebooks. The ebook industry is a gigantic market that’s still in its heyday.
Aside from the huge market for digital reading material, there are a number of reasons why ebooks make very attractive products. FAs already mentioned, there are almost zero costs associated with selling ebooks. Once you’ve got the book written, a cover designed, and the content properly formatted, that’s it. There are no more costs for restocking inventory, no costs for storage or anything of that nature. Every dollar you earn from ebook sales is pure profit.
This allows those selling ebooks online to price their product incredibly low and still turn a nice profit. In fact, studies show that the most profitable price point for ebooks on Amazon – the largest sellers of ebooks in the world – is just $2.99. Being able to offer prices this low while still making money makes selling high volumes of ebooks much easier, and since ebook sales also serve as a marketing tool for you and your business, high volume is the goal.
Start Selling Ebooks Online Today
No matter what business you’re in, the benefits of selling ebooks online are difficult to ignore. From increasing your profits to informing your customers to providing your business a powerful lead-generation tool, ebooks present a number of key advantages over traditional products that make them a desirable choice for online businesses of all kinds. With the ebook market still hot, there’s no better time than now to start putting together an ebook and cashing in on their business-boosting benefits.