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Building your email list is still one of the best ways to grow your business. Social media is a great way to meet and connect with people, but can be transient and indirect, so if you want to speak directly to each of your audience and previous buyers, email is the way to go.

Over 4 million individuals and businesses of all sizes use MailChimp to manage their direct communication via email with their followers, buyer, users and associates. It’s free up until a certain volume of emails sent, so it’s worth checking out if you’re just starting out and want an easy, funky way to create, send and track your email marketing.

Best of all, you can now hook up your Selz account to your MailChimp mailing list. It’s super easy to set up. Here’s how it’s done:

First, go to MailChimp and get your API Key by going to your Account Settings and clicking on ‘Extras’. If you don’t have one yet or would like to make a unique key for Selz, click on ‘Create a Key’, and then copy your key.
Go to your Selz dashboard and click on ‘Apps’. Under MailChimp, click on ‘Install Now’. Paste your API Key into the field provided and click on ‘Save’.
Then select which of your mailing lists you’d like your Selz buyers details to feed into. If you’ve already made sales and want to export the data of past customers into your mailing list, check the ‘Export’ checkbox.
Then click on ‘Save’ and you’re done! The details of your customers will be automatically added to your mailing list every time you make a sale so they can be kept up to date with your latest news and new products.
Onto you!

Do you use email marketing in your business? How has it helped grow your customer based? Leave us a comment below.

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About the author

Melissa Whidjaya

Melissa is the co-founder of Bloombox Co. Bloombox Co works to connect flower growers and flower buyers, creating a distribution system that reduces waste, improves profitability for growers, and removes barriers to consumption, providing flower lovers with a fresher, more sustainable product than ever before.


  1. Tim

    Will the sales/SKU be sent, too? i.e. to a MC interest group?

    1. Melissa Whidjaya

      Hey Tim,

      Yep, all your sales data will be exported to Mailchimp too, so you can target specific segments based on price, product, total spend etc etc.

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