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Blogging the smart way “How to Create and Market a Killer Blog with Social Media” by Jeff Bullas is a step by step guide on how to build a blog audience using social media. Jeff’s entrepreneur ebook walks you through the steps from starting a blog with interesting and relevant content to using Twitter and Facebook to market your blog.

Jeff Bullas is an international social media strategist and blogger and is listed in the Top 50 social media power influencers on Forbes. His blog has over 170,000 unique visitors per month and has over 203,000 followers on Twitter.

Jeff’s book is 117 pages full of practical how to advice and actionable lists. Condensing it down into 7 takeaway bullets hasn’t been easy. It’s had me scratching my head a lot, but thanks to a couple of cups of coffee here there are.

7 takeaways from Blogging The Smart Way

  1. Find Work that is play – Jeff suggests to get the motivation to start and continue putting in the hard work that is necessary you should concentrate on something that you are good at, enjoy and are passionate about. Doing something you’re passionate about is also the advice given in other entrepreneur ebooks by Gary Vaynerchuk and Srinivas Rao. Blogging as Jeff explains is not a easy quick way to make money online. Spending hours and hours at the keyboard writing is hard work. Ask any author, even some of the world’s greatest found it a slog.

I don’t like writing, but I love written – Tolstoy

  1. WordPress is the blogging platform of choice – It’s free, feature rich and easy to use. You don’t have to have much technical skills to create a blog with WordPress. However, just because you can create a blog in minutes it is still worth investing the time in the design of your blog. The design isn’t just about how it looks, it is also about its functionality and how easy is it for people to read or view a video.
  2. The secret to blog success – Content. Content is the foundation for your blog. A successful blog should be focused, free, and have evergreen content that either entertains or educates. If possible include YouTube videos in your content. Tip: a YouTube video is 53 times more likely to appear on the first page of Google search results than a normal blog post. It interesting to read the case studies on Tim Ferriss, Guy Kawasaki, Pete Cashmore founder of Mashable, and Michael Stelzner who started Social Media Examiner to see the secrets behind some of the famous blogger successes. Plus if you’re facing writer’s block, Jeff has 30 ideas to inspire creating compelling blog content.
  3. Importance of headlines – Newspapers have known for years that headlines sell newspapers. So not surprising that blog post headlines are equally important to a blogger as they grab the reader’s attention. Jeff provides a good list of suggestions on how to write a good headline and introduction to a post e.g. How to … or The List or The Question. Jeff Goins suggests asking yourself “Would this make me want to read on?” and has his own 5 easy tricks to help write catchy headlines.
  4. Key Twitter tools – Twitter now has over 225m users and is a powerful tool for bloggers to use to build their audience. Jeff’s suggests three useful Twitter Tools for any blogger: • Twellow – a Twitter Yellow Pages that is useful for searching and finding Twitter followers based category searches. • Tweepi – a tool that allows you to follow the followers of specific people on Twitter who are already active in the subject area of your blog • Twittercounter – on the free version you can keeps tabs on the timeline for the number of Twitter followers you have. Plus you can estimate what the number of followers might be in 30 days time. There are more features for the paid versions. It is also worth mentioning that Hootsuite is a great tool that you can use to monitor and respond to mentions on multiple social media accounts from one place.
  5. Facebook – use Facebook as an extension of your blog with four types of posts: questions, pictures, links to blog or YouTube, or updates. The idea of using Facebook Tabs to create a welcome tab that provides a call to action such as Click Like to Discover How you can attract hundreds of people to your blog each week or add a Facebook Store to your page to make it easier for people to buy without leaving Facebook. Jeff also provides a number of suggested ways to increase your Facebook Likes and increase engagement.
  6. The Essential checklist for any blogger – here is Jeff’s 14 point must haves for a successful blog.

Start with a strong foundation • Know who you are talking to • Create compelling content • Create content in different ways • Learn the art of the headline • Structure content for skimming • Engage with other bloggers and influencers • Market your blog • Optimize your blog • Make it easy to subscribe • Make it easy to share • Listen to your audience • Be creative • Be persistent


This is a complete practical guide to successful blogging from scratch.

‘Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media’ is good for anyone that wants to begin blogging and wants a step by step guide on how to begin. Even experienced bloggers will find this ebook a good checklist.

If you’ve followed Jeff’s blog you’re appreciate this book. It’s one ebook you’re guaranteed to have covered in highlighter and to use it as an easy to understand reference book of “How to’s”.

Let us know if you have any suggestions for other sources of help or entrepreneur ebooks on how to start a blog. We might feature them in a future blog post.

You can see the other 9 entrepreneur ebooks in our ebook challenge to read 10 ebooks on entrepreneurs and startups in just 10 weeks.

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About the author

Geoff Austin

I talk and write a lot. Some of it about ecommerce, selling online, startups, SEO, digital marketing.

Currently, head of analytics for an automotive business in Sydney, facilitating a culture of data-driven decisions. Delivering data-based insights and intelligence.

Chauffeur to twin daughters and a pizza chef master.


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