8 min read
In the new year, you can be anything you want to be. Just one small decision can launch your business to enormous growth. Knowing what consumers want and how they shop is vital to picking best selling products.
It isn’t always easy to get a sense of consumer habits, and especially whether different products are on the rise or have already peaked and are dropping fast.
We’ve put together some of the best selling online products to help you grow your business with staying power. Rather than focusing on individual products, we thought we’d look at bigger categories and how your ecommerce site can stand out and grow profits over time.
Let’s find the right online store ideas for you and dig in.
1. Sell Phone Accessories
96% of Americans own a mobile phone and mobile use is on the rise around the world. Phone accessories are an enormous market and there are many different products that your business can carry.
You can sell items that help consumers accessorize their electronics. Unique cases are popular products that bring some personality to devices that are otherwise identical.
Consider carrying hardware that can add to the function of your customer’s phones. Dashboard mounts for the car and phone tripods for getting great video are fantastic items in this vein.
Finally, your store can carry products that keep phones functioning at their best. Chargers and screen protectors, for example, are super useful, and a lot of people feel better owning spares.
Make the most of each sale
The phone accessory market is full of fantastic opportunities for upsells and bundles. Think about it this way: most of us buy a phone case and screen protector when we first purchase a phone. Offering a dashboard mount and power bank at a discount can increase the overall cart value of each sale.
2. Health Food and Drink
The internet has really changed the ways that we approach healthy meals. With an enormous range of recipes online and only a few clicks away, there are more resources than ever to help people build better eating habits.
Along with that shift, there’s been growing demand for ingredients and meal kits that make it easier to eat healthy in the midst of a busy schedule.
Look at trending diets (like Whole30 or Paleo) for inspiration. You can sell products in a range of ways. It can be as simple as offering chia seeds, or as complex as making your own protein bars.
Detox teas and smoothie ingredients are other trendy health items that can be worth looking into.
How to market your healthy food and drink
Influencers are a huge part of the online health and wellness industry, and finding solid connections in your niche can be incredibly valuable for your business. Consider digging into specific dietary patterns by marketing specifically to vegans or vegetarians.
Looking for even more online store ideas? Check out part one of our enormous collection of 105 side business ideas.
3. Best Selling Products: Maternity Items
It doesn’t take a baby boom for maternity items to be in high demand. After all, this is a need that will always exist.
Whether you cater to couples shopping for themselves, or family and friends prepping for a baby shower, online store ideas in this niche can be really valuable for your customers and lucrative on your end.
Think broadly about this niche. Get a sense of all the different best selling products connected to maternity, then start to narrow it down. There are many ways that your business can play a role in the process. There’s a lot out there.
Cribs, baby monitors, baby clothing, maternity-oriented activewear, and more can be fantastic products to carry. Already running an online clothing store? Building a line of clothing for expecting moms can be a great addition!
Taking this online store idea to the next level
Physical products are only the tip of the iceberg when it comes to the maternity world. Resources for first-time parents like books, online classes, and one-on-one consultations can be valuable as they find their feet.
This is an industry where your own experience in parenting can be absolutely invaluable. Let that shine through in your marketing and communications, as well as your about page.
Craving more creative business ideas? Check out these 48 Creative Business Ideas (You Can Start Today!).
4. Sell Sustainable Products
Sustainable products are a huge umbrella. This can be intimidating. At the same time, more consumers are concerned about the ways that their buying habits impact the world around them.
The demand is there in a lot of different industries. Finding the right online store ideas here means figuring out where in your customer’s lives your business will focus.
For example, a business that sells home supplies might start with a focus on low impact cleaning products and grow from there. You can market everything from bamboo toothbrushes to dryer balls with a focus on cutting back waste.
Your messaging is key to succeeding with these kinds of online store ideas. Think about how exactly your best selling products create a better world, from how they’re produced to how they decay.
Online Store Ideas: Organization
So how can you best communicate the ecological value of your products to your customers? Consider creating different categories in your ecommerce site highlighting different impacts. For example, you could break your items down into:
- Energy savers
- Cleaner alternatives
Cutting back on packaging is a popular move that’s in demand right now.
For example, shampoo bars require a fraction of the plastic used in creating a traditional bottle. This makes them top selling online products with eco-conscious consumers. It also cuts back on manufacturing costs on your end!
5. Self-Care Products
Self-care is a hot topic right now, and it makes sense.
Many people are looking for ways to disconnect from their hectic lives and focus on their own health and happiness. Businesses that help consumers find that healthier balance can step into a lucrative market and provide a valuable service.
There are a ton of different elements to self-care. This includes getting outside, eating healthy, and building up better work habits. So, you’ll need to figure out your niche within the broader concept.
Best selling products for self-care
Taking the time to decompress is probably the most well-known self-care practice. Soaps and bath bombs, for example, are a popular part of many people’s self-care routines, and also popular online store ideas.
Getting enough sleep can be a struggle with so many distractions in our day-to-day lives. Products that assist with healthy sleep habits are important to a lot of consumers. White noise machines, humidifiers, and weighted blankets are all best selling online products in this niche.
Experts recommend intentionally setting aside time for self-care, so consider putting together packages to help individuals (and couples) use that time to its full capacity.
6. Mindfulness Tools
In a similar vein to self-care products, mindfulness practices like yoga have been on the rise over the past decade. It’s another way that many consumers respond to the hectic pace of their day-to-day lives.
Yoga mats, yoga apparel, and meditation cushions are all best selling products for a certain subset of consumers. You can also expand your reach with some digital products like guided meditation sessions. Digital products like these are fantastic additions to bundles as a way to increase your average cart value.
Your marketing should reflect your products by taking a slightly calmer, more measured approach. Hard sells aren’t generally popular with customers in this niche.
Not sure how to promote with the pros? Learn How to Market a Product Online in 7 Powerful Steps.
7. Sell Video Games
We covered this in-depth recently, but we’ll say it again: video games are an enormous market that’s only set to grow in the coming years.
Contrary to popular belief, the average age of most gamers is 32 for men and 34 for women. This means the market has a huge portion of adults with disposable income.
Retro games, in particular, are best selling products right now, and hopping on the nostalgia train can be a great investment. Older consoles, games, and hardware (and especially refurbished items) could be great online store ideas for your business.
Alongside these products, your store can carry merchandise, collectibles, and other complementary items. Consider offering best selling products like popular board games as well to broaden your reach.
How to market your best selling product ideas
PPC Ads on Facebook and Google are incredibly important to succeeding with online store ideas like these, especially if you’re selling retro games and hardware.
After all, your customers will likely start with a Google search for the specific products they’re looking for. Catching their attention immediately is key to making the sale.
So there you go- 7 best selling product ideas to help shape your business. Ready to get going? We’ve got everything you need right here.