If you’ve decided to start your dream business, you’re probably trying to figure out which is the best eCommerce platform for small business. You know that choosing where and how to sell is a big decision. Backtracking on this decision can mean a waste of your time, energy, and resources.

When you’re starting off, it’s important to seek the features and functionality that will set your online store apart from the rest. Furthermore, you’ll want to avoid the issues and limitations that can arise on certain eCommerce platforms. Today, we’re breaking down Selz is the best eCommerce platform for small business.

Six Reasons Why Selz is the Best eCommerce Platform for Small Business

  1. Independent Online Stores

  2. Beautiful and Flexible Designs

  3. Easy Social Media Integrations

  4. Affordability

  5. Room to Grow

  6. The Support You Need

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1.Independent Online Stores

Many marketplace sites such as Etsy and Amazon take a one-size-fits-all approach to users’ online stores. In the long term, this approach limits your brand. It’s easy for your potential customers to listlessly click away from your store to browse similar options. The vast array of products from different sellers make it easy for a customer to become indecisive and overwhelmed, leaving great small businesses overlooked and forgotten.

Marketplace stores also don’t look as professional as an independent, customized store. Stand apart from the crowd and establish a stronger bond with your customer base. An independent online store lends a sense of authenticity, dedication, and professionalism to your brand. 

Your small business is unique, so your online store should be unique as well. It’s more than just a frame for your products. It’s a customer experience that can take your brand to the next level with polished design, engaging blog content, and easy to use interfaces. The best eCommerce platform for small business is built to make the whole process so, so simple.

Yellow lemon slices, with one bright pink lemon slice set apart, representing individuality for your ecommerce platform. The best ecommerce platform for small business allows for stand alone ecommerce stores. Selz and FounderU make selling online seriously simple.

2. Beautiful and Flexible Designs

You most likely already have a clear vision of how your business will operate, how it will impact your life, and how your brand aesthetic will speak to potential customers. With Selz, you don’t have to be a developer or a graphic designer to make that happen. In fact, you don’t even need to hire one. Selz gives users unprecedented creative control over the look, feel, and operations of their online stores.

The Selz online store builder provides a wide array of beautiful pre-designed templates and themes. Once you have chosen a theme that looks great to you, you’ll have an abundance of customization options to tweak and improve its appearance. There’s even the option to add content via a built-in blog, so you can share your story.

The online store builder is designed to be intuitive and straightforward for users, so anyone can achieve stunning results. This helps you make your eCommerce vision a reality, while giving you complete control of the final outcome and keeping your total costs lower than other eCommerce platforms.

A beautifully laid out ceramics display shows how important aesthetics are in designing your online store on the best ecommerce platform for small business. Selz and FounderU make selling online seriously simple.

3. Easy Social Media Integrations

We’ve all heard that small businesses grow by word of mouth. But in 2018, the idiom could be that small businesses grow by likes, shares, and follows. Social media allows you to connect with your target audience on a level never before possible. You already know that social media is a useful tool to spread awareness about your new business. It can help solidify your branding, communicate with customers, and sit’s a great way to increase product visibility.

Maybe you’re ready with a full-fledged branding strategy for your dream company. Maybe you just want to reach peers through your personal accounts as you get your side business off the ground. Either way, Selz makes it easy to sell to your followers.

Selz users have the ability to add buy buttons and widgets to various platforms. You can incorporate them into your social media accounts, pre-existing websites, and even your WordPress blog. This essentially upgrades these platforms from editorial spaces to transactional hubs, and converts your audience into new customers. 

A woman using social media in a remote location. The best ecommerce platform for small business enables social media integration. Selz and FounderU make selling online seriously simple.


One of the biggest concerns when you’re taking on a new project is your budget. Selz provides a cache of valuable tools, and yet it is still very affordable compared to other online store builders. $17 a month gets you a gorgeous online store, but you can actually upload a handful of products and start selling on social and your website for free.

Selz plans are a fraction of the cost of other platforms like Shopify, with no barriers to entry. Once you sign up for a Selz Lite plan, you instantly have the ability to add unlimited products to your store. Meanwhile, other eCommerce platforms limit your products in lower tiers. This enables you to quickly scale your selection, so you’re free to keep creating wonderful things to sell.

A person counting cash shows the importance of affordability. The best ecommerce platform for small business lets you achieve great results on a limited budget. Selz and FounderU make selling online seriously simple.

5. Room to Grow

As your new venture grows, you’ll want to adjust how you run your business. You will likely want to make upgrades, integrate time saving services, and reduce your transaction costs. Selz makes it easy with a top tier Pro Plan membership for only $35 a month. This allows for enhanced customization options, and easy app integrations to help with everything from accounting to newsletters.

This tier also completely waives transaction fees. Since your products are flying off the shelf at this point,  you don’t need that extra cost slowing you down. Other platforms (like Etsy) charge transaction fees as high as 5%, which add up quickly. The Selz Pro Plan also includes custom receipts, real time shipping rates, and tax invoices. You’re all set to impress customers, provide a simplified checkout process, and handle tax time. This ability to seamlessly scale means that the best eCommerce platform for small business will grow with you.

A forest canopy made up of tall trees, representing room for your business to grow when you choose the best ecommerce platform for small business. Selz and FounderU make selling online seriously simple.

6.The Support You Need

All the cool features in the world don’t mean a thing if you can’t get them to do what you want. Starting a small business is a lot of work, but you don’t have to tackle every problem alone. Selz offers top notch 24/7 customer support, with options like email support, live chat, and personal appointments.

When using Selz, you’ll never find yourself interacting with a robot, or waiting ages for a response. If you prefer to tackle the problem yourself, the Selz Help Center provides valuable resources. Finally, if you want to read up on best practices, tips, and tricks, FounderU is here with informative articles.

Once you’re done stressing about technical issues, you can get back to building your business. Focus on exploring new features, optimizing your design layout, and fine-tuning your product descriptions. Know that you will have the support you need, should any issues arise.  

Team fist bumping after reaching a goal together. The best ecommcer platform for small business provides superior customer support to set you up for success. Selz and FounderU make selling online seriously simple.


Every new venture is unique and has a particular set of needs. From the very beginning, though, we built Selz to be the best eCommerce platform for small business, set to scale along with your growing enterprise. From our low costs to our dedicated customer support, we are invested in the success of the businesses that choose to work with us. Sign up for a free trial of Selz and see how seriously simple it can be to start an online business.