Do you want to start monetizing from your blog, but don’t seem to make any traction?
Do you offer digital products, but they never seem to sell?
Do you make sales, but only every now and then?
If you answered yes to any of these questions, you might be making some mistakes when monetizing your blog.
We’ve rounded up some of the mistakes we see bloggers make when they want to make the jump from blogging as a hobby to being a blogging entrepreneur.
Whether your audience isn’t engaged, you’re only monetizing with ads, or your pricing is off, we have the mistakes you could be making – and ways to fix them.
They don’t have an engaged audience (yet).
Before you monetize your blog, your readers need to be engaged. This means you know your audience very well. It doesn’t matter if you have 40,000 hits on your blog a day: If people aren’t reading your content and taking action, your audience is not engaged and monetizing your blog will be difficult.
Instead, you’ll want to create consistent content with clear calls-to-action (think: email, free content upgrades, blog posts, and social media) that truly helps your target audience and bring them back to your blog. Consider using outreach to organically grow your audience, too.
They don’t know who their target audience is — or what their pain points are.
Before you can create content and digital products that target pain points for your readers, you need to know who they are. You can’t sell products if your readers don’t care about the digital product you’re selling.
The best way to know what your readers want is by asking them.
By keeping your feedback loop open with them, you can learn exactly what they need to know more from you. This is called validation. Review any emails, Tweets, and Facebook posts from your audience to hone in on a specific solution you can offer as your digital product.
Once you know your target audience, you can think about developing digital products that target their pain points and start making money.
Their pricing is off.
Pricing is arguably the most difficult thing for entrepreneurs to hone in on. While you may think your digital product is worth $199, your audience will tell you whether that’s the case or not very quick.
Consider using psychology to price your products and ask your beta group for their feedback.
They aren’t testing their products on a beta group.
Once you’ve figured out your target audience, validated your product, and chosen your ideal price, you can run a beta group and offer your digital product at a discounted price.
This is a great stage to also get feedback on pricing and make adjustments to your product before bringing it to the market.
They only try to monetize with ads.
This goes for all you professional bloggers out there, whether you’re new to blogging or are a blogging veteran. While affiliate marketing and ads can be effective for your blog (and you should continue with them), it’s not the only way to make money from blogging.
Creating your own original products can result in consistent sales, potentially at a higher rate than what you receive from affiliate marketing. If you’re only monetizing with ads or affiliate marketing, consider adding digital products to your online sales strategy, too.
They aren’t using the right monetization tools.
Over are the days where digital products are sold via PayPal buttons: Your online customers are savvier than that and want a smart, simple checkout system that digitally delivers your product to them – without having to leave your blog.
Whether you sell a coaching program full of PDFs, membership community access, or video-streaming, being able to sell your product to your audience needs to be powerfully effective, yet easy to use. Use Selz to embed beautiful buy now buttons and widgets to your blog, making it easier than ever for customers to stay on your website to complete and download your digital product.
“I can sell with Selz from my website as well and since that’s where 1000s of people are reading my blog posts, it’s incredibly important to have my products right there, front and center. Selz makes that easy and makes it look really, really good.” – Tara Gentile, Business Strategist and Author
They don’t launch their product in a compelling way.
When it comes to launching a digital product, it needs to be done in a way that captivates your ideal audience and entices them to buy. This requires knowing who they are and speaking to them in an authentic way.
Leading up to launching a digital product can take some time, including creating a content strategy, partnering with other bloggers in the same niche, and using Instagram to grow brand awareness and followers. It also requires the right tools that not only make it super simple for customers to buy when they’re ready, but also brings them back if they abandon their cart. Getting all your online marketing ducks in a row is a smart way to launch your digital product with success.
They aren’t continuing to improve their product.
Digital products aren’t static. Because they’re relatively low-cost to bring to market, making tweaks to your digital product to monetize your blog should be a priority. As you receive feedback, you can easily make changes to your product and even update previous customers with the new information as necessary.
Monetizing your blog with digital products is a smart way to engage your target audience and make a living doing what you love. But, there are a lot of mistakes that can be made along the way. As long as you learn your target audience, validate your digital product idea, and continue to improve your product as you grow, you can do very well monetizing your blog.
Is there anything you would add to the list? Are you guilty of any of these? Leave us a comment below.