We’re looking at SendOwl and alternatives to SendOwl. When searching for the right ecommerce platform, whether you’re just starting out, or a long-time online entrepreneur, the most important thing to look for features, or lack thereof. We’ve been searching through the most popular ecommerce platforms to see where they line up in terms of both features and pricing.
To first understand what SendOwl does and doesn’t do, let’s take a deeper look at the platform itself. But before we do that, one important note: SendOwl is for digital products only. Unlike Selz, where you can sell digital products, physical products, and services, SendOwl only enables you to sell digital products.
What is SendOwl
SendOwl claims to be “The only ecommerce platform that cares about conversion rates, ease of use, and owls.” I’m not entirely sure what owls have to do with ecommerce, so let’s focus on their bird-free claims.
SendOwl claims to be optimized for selling. This means that they offer features like upsells, abandoned cart emails, discounts, onsite checkout, etc.
Ease of Use:
SendOwl boasts ease of use, and I can tell by their dashboard, it’s pretty simple:
Alternatives to SendOwl: Selz
Now, let’s take a look at Selz. Selz is an alternative to SendOwl. If we’re comparing Selz with SendOwl, they really both claim to provide simple selling.
When looking at Selz’s dashboard, it’s obvious that there are many more features. They also have a little chat pop up welcoming you, and inviting you to sign up for a set-up session. This is great for someone just getting their feet wet with ecommerce.
A major difference between SendOwl and Selz is the store editor. SendOwl doesn’t provide a store or website for you. Their offering is the feature to add buy buttons and products to your existing site:
Now, let’s take a look at what Selz has to offer. Selz has a full store editor that allows you to create a fully customizable online store. Not only can you add buy buttons to your existing site (if you have one), you can actually create an entire website or landing pages from scratch. If you’re embedding on an existing site using Selz, you can embed buttons, widgets or even a whole store complete with shopping cart.
So, with Selz, you have a lot of options for your buy buttons. They’re pretty customizable right up front too, making it simple to edit to your liking.
Here’s what really matters though: the Selz store editor. This is something SendOwl just doesn’t offer. With the Selz store editor, you have a drag and drop system where you can easily create a great looking store in minutes.
Of course, it totally depends on what you need for your online store, but if you’re someone that needs landing pages, or a full store, Selz is the right choice here.
Giving your customers the maximum number of payment options is really important. So payment processing has the potential to be complicated. Paypal is a fantastic option, and both SendOwl and Selz offer that as a processor, but if you’re looking for all the other options, you’ll want to dig a little deeper.
Selz offers its own fully integrated payment gateway called “Selz Pay,” meaning they actually process payments for you, which makes it really easy. All you have to do is get approved through Selz, which doesn’t take long. Once you’re approved, you’ll be able to start selling immediately and accepting all the major credit cards. Very cool.
SendOwl doesn’t offer integrated payment processing. You can hook up your PayPal account but if you want to use something else, then you have to use your own account with another provider like Stripe, BitPay or Authorize.net. This isn’t inherently bad, but it does mean that you have another account to manage, pay for and connect.
Upsell & Conversions
To understand which is best for Upsells, you must first understand what an Upsell is. Upselling is an awesome and tricky way to sell more products. It’s when you offer something in addition to what your customer is already buying. For example, you can say “for just $4.99 more, get 20 more ounces of protein powder.” This gives your customer a quick and seemingly wise decision to make, and can increase your sales.
SendOwl offers Upsell in this exact way and you can add an upsell to any or all products.
Another way that Selz helps convert users is through abandoned cart emails. Abandoned cart emails are proven to increase sales. The way they work is by emailing your customer (who is logged in on your site) when they add something to their cart, but do not purchase it. It’s a gentle nudge reminding them of their intention to buy and typically results in a sale that you may have otherwise lost.
This is such an important one. This is your business we’re talking about, so when something isn’t working or you have a question you really need support.
On this front, Selz wins hands down. Selz provides 24/7 live chat support on all paid plans, 365 days a year. Where SendOwl only provides email support during office hours.
Storage may not be something you worry about or even need to worry about, but for those of you who are selling videos, Ebooks, and other digital products, storage is something to consider.
When it comes to SendOwl, they have limited bandwidth:
“On the hosted plans bandwidth is included for files less than 1GB in size. For larger files or files with video/audio streaming, there may be an excess bandwidth fee if you sell high quantities. Contact support for further details. On the self-hosted plans, bandwidth is not included.”
Selz, on the other hand, lets you upload up to 50 files (in just one product!) with a maximum of 15GB per file. This is a major upgrade from SendOwl if you do need to sell large files.
Now, I could spend all day talking about the differences in features between SendOwl and Selz, but I am afraid you would just run out of time to read it. So, we’ve put together this handy chart comparing some of the features that SendOwl and Selz have in common.
Now that you’ve had some time to look over the features and figure out if Selz is a good alternative to SendOwl, let’s talk about pricing.
When it comes to pricing, this can be a make or break for your business. If you’re spending more on programs to run your business, then your margins start to shrink.
Looking at the difference in pricing, we can see that SendOwl is a little pricier. Their business plan, which is $39 a month, is comparable to Selz’s Pro Plan, at almost $10 less for $26.99.
Even just looking at the features under each pricing plan, you can see the depth in which Selz goes in their features.
While you may notice that Selz and SendOwl are comparable in pricing on their lower plans, it’s still important to consider the other costs you’re taking on when using SendOwl. For example, if you need a store and payment processing, you’ll be paying additionally for hosting (which can be around $10-20/month) and for payment processors (which will take a percentage or charge a monthly fee). So, even though SendOwl’s Standard plan is $15/mo, you could end up paying $35 (or more) for all the features that Selz offers for $26.99 with their Pro plan.
SendOwl has a lot of great features and offers a simple way to sell digital only products. But when you compare it to Selz, it’s missing several important and powerful features that most online entrepreneurs can’t go without. So Selz is a pretty clear winner when it comes to pricing and their feature set.