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We’ve been searching through the most popular ecommerce platforms to see where they line up in terms of both features and pricing. Today we’re looking at SendOwl and alternatives to SendOwl.

One important note: SendOwl is for digital products only.

Unlike Selz, where you can sell digital products, physical products, and services, SendOwl only enables you to sell digital products.

To understand what SendOwl does and doesn’t do, let’s take a deeper look at the platform itself.

Alternatives to SendOwl What features does your growing business need from Selz ecommerce for business growth


SendOwl claims to be “The only ecommerce platform that cares about conversion rates, ease of use, and owls.” I’m not entirely sure what owls have to do with ecommerce, so let’s focus on their bird-free claims.

Conversion rates

SendOwl claims to be optimized for selling. This means that they offer features like upsells, abandoned cart emails, discounts, and onsite checkout.

Ease of Use

SendOwl boasts ease of use, and I can tell by their dashboard, it’s pretty simple:

Sendowl dashboard vs Selz dashboard for alternatives to sendowl

SendOwl makes it very easy to create products and run some simple marketing, that’s for sure.

Selz, the Ecommerce Platform for Growing Businesses

An image of the Selz home page for this article comparing Selz to other ecommerce platforms

Business News Daily calls Selz the “best ecommerce software for digital downloads” and Best Company says that “Their straightforward and step-by-step build out process allows even the most inexperienced person to create stunning and functional online stores.”

If we’re looking for alternatives to SendOwl, both claim to provide simple selling.

When looking at Selz’s dashboard, it’s obvious that there are many more features. They also have a little chat pop up welcoming you, and inviting you to sign up for a set-up session. This is great for someone just starting with ecommerce.

An image of the selz dashboard for an article comparing selz


Features are a major difference between SendOwl and Selz. SendOwl doesn’t provide a store or website for you. Their offering is the option to add buy buttons and products to your existing site.

SendOwl does have “landing pages” for your products, in the sense that once your buyer clicks the “buy now” button, they’re led through a checkout:

Sendowl shopping cart for alternatives to sendowl from Selz for Selling digital products

This is where you can customize your checkout page and add your colors and logo.

Now, let’s take a look at what Selz has to offer.

This video is from Kyle at Command Creativity. In the video, he talks about why he uses Selz to sell digital products.

These are the features that come with the Basic plan at Selz:

  • Unlimited products
  • 25 images per product
  • Staff accounts (2)
  • Google Shopping
  • Buy buttons and widgets
  • Fully customizable online store
  • Unlimited storage, bandwidth & customers
  • Themes
  • Pages & Blog
  • Advanced analytics
  • Worldwide Shipping
  • Customer management
  • Facebook store
  • Discounts codes
  • Secure digital file delivery
  • Global tax settings
  • Real-time fraud protection
  • Free SSL certificate
  • Apps & Integrations
  • Custom Domain
  • PayPal
  • Shopping Cart
  • Abandoned Cart

So, with Selz, you have a lot of options for everything, including buy buttons. They’re easy to customize too, making it simple to edit for your branding.

Changing the color of a button is easy with Selz the ecommerce solution for business growth

All of this was made without a single line of code. Selz obviously stands up to their claims of being simple and powerful for growing businesses.

Of course, it depends on what you need for your online store, but if you’re someone that is looking for a full ecommerce solution, Selz is the right choice.

Payment Processing

Giving your customers the maximum number of payment options is really important.

Payment processing has the potential to be complicated. Paypal is a fantastic option, and both SendOwl and Selz offer that as a processor, but if you’re looking for all the other options, you’ll want to dig a little deeper.

Selz Pay

Selz offers its own fully integrated payment gateway called “Selz Pay,” meaning they actually process payments for you, making payments more streamlined. Selz Pay also comes with zero transaction fees.

All you have to do is get approved through Selz, which doesn’t take long. Once you’re approved, you’ll be able to start selling immediately and accepting all the major credit cards.

SendOwl Payments

SendOwl doesn’t offer integrated payment processing. You can hook up your PayPal account, but if you want to use something else, then you have to use your own account with another provider like Stripe, BitPay or

This isn’t inherently bad, but it does mean that you have another account to manage, pay for and connect.

Sendowl payment gateways for alternatives to sendowl from Selz ecommerce

When it comes to payments, Selz takes the cake. If you’re okay with having another payment provider, or if you already do, then SendOwl isn’t that difficult to set up.

But it’s just more complication to deal with for no obvious reward. That doesn’t save your business time or money.

Upsells and Conversions

To understand which is best for upsells, you must first understand what an upsell is.

When you upsell, you offer something in addition to what your customer is already buying. For example, you can say “for just $4.99 more, get 20 more ounces of protein powder.” This gives your customer a quick and wise decision to make and it can increase your sales.

SendOwl offers to upsell in this exact way and you can add an upsell to any or all products.

Sendowl screen shot for alternatives to sendowl from Selz ecommerce platform solutions

Selz has few different strategies for upselling, including one in which your other products are offered after checkout. This is in the customer’s receipt, where it offers them your top-selling products.

There’s also an option to add a discount code to the receipt, meaning it gives you an additional chance to win returning business.

Selz abandoned cart recovery is one important feature to consider when comparing selz vs woocommerce or alternatives to sendowl

Another way that Selz helps convert users is through abandoned cart emails. Abandoned cart emails are proven to increase sales. The way they work is by emailing your customer (who is logged in on your site) when they add something to their cart, but do not purchase it.

It’s a gentle nudge reminding them of their intention to buy and typically results in a sale that you may have otherwise lost.


This is such an important feature. This is your business we’re talking about, so when something isn’t working or you have a question you really need support.

On this front, Selz wins hands down. Selz provides 24/7 live chat support on all paid plans, 365 days a year. SendOwl only provides email support during office hours.

Bandwidth and Storage

Storage may not be something you worry about yet, but for those of you who are selling videos, ebooks, and other digital products, storage is something to consider.

When it comes to SendOwl, they have limited bandwidth and product limits that Selz doesn’t.

“Every SendOwl plan comes with a monthly allocation of bandwidth. If during your monthly billing cycle you use all the bandwidth we charge $0.20 per GB.”

Selz, on the other hand, offers unlimited products and lets you upload up to 50 files (in just one product!) with a maximum of 15GB per file.

This is a major upgrade from SendOwl if you sell large files like video.

Selz has been dedicated to digital product sellers from the start and, in addition to their extensive features, has made securing digital files a priority with license keys, PDF stamping, and more.


Now that you’ve had some time to look over the features and figure out if Selz is a good alternative to SendOwl, let’s talk about pricing.

When it comes to pricing, this can be a make or break for your business, and you can see that the Selz monthly plans are higher than SendOwl’s.

That being said, Selz annual pricing offers more value for a lower price point. If you’re spending more on add ons to run your business, then your margins start to shrink.

SendOwl: Pricing

Sendowl pricing for an article alternatives to sendowl and Selz Do-It-For-Me

Selz: Pricing

Selz pricing for details about Selz the ecommerce platform for growing business

It’s also important to consider the other costs you’re taking on when using SendOwl.

Selz offers features that have greater opportunities for saving as you scale.

For example, if you need a store and payment processing, you’ll be paying additionally for hosting (which can be around $10-20 a month) and for payment processors (which will take a percentage or charge a monthly fee).

So, even though SendOwl’s Standard plan is $15 a month, you could end up paying $35 (or more) for all the features that Selz offers for $29 with their Basic plan.

SendOwl offers a simple way to sell digital products. But when you compare it to Selz, SendOwl is missing several important and powerful features that most small businesses can’t go without.

Selz offers the best pricing and features for digital business if you’re looking for alternatives to SendOwl.

About the author

Molly Corless

Molly has been marketing for small startups for over 5 years. From marketing automation to Facebook ads to copywriting, Molly has figured out the key to growing a business from the ground up. She lives in rainy Portland, Oregon with her dog named Hamms.


  1. Kristen DeCosta

    Hi Stefan!

    Thanks so much for that thoughtful comment, we really appreciate detailed feedback. We’re actively working on the upsell feature and I will be sure to let you know as soon as it’s out. The hidden links is a great idea, and we will be sure to look into it!


  2. Stefan Guy

    If Selz offered upselling before payment I would definitely consider coming back. I make an extra $500 a month on average through SendOwl upsells. Whereas I hadn’t made any with Selz upsells when I used to use it. That could just be me though, I know there must be many people benefiting from upsells in this manor of fashion.

    However nonetheless the option to have pre checkout upsells should definitely be an option. I love Selz but an extra $500 a month is a stake. Add this feature PLEASE and I’ll be back! Everything else you do is better for sure! I come back to your blog weekly in hopes that you’ve added it.

    Also with SendOwl I’m not sure if you’ve noticed but the links for products are hidden. This is great for security if you offer free downloads behind a share wall etc. For example people just can’t copy and paste their can’t link, it won’t work. It’s exclusive. Not a huge deal but a nice touch.

    Thanks again!

  3. Kristen DeCosta

    Thank you for your comment, Anthony. Our mission here on FounderU is to provide helpful information that allows entrepreneurs to easily compare the platforms and decide which will work best for their business. SendOwl has some simple solutions that can be great for some businesses, but they do lack some features that are great for growth. I am glad you are excited about Selz. If you need any help transitioning over and getting set up, feel free to reach out to our support team! They are there for you 24/7 in live chat and email.

  4. Kristen DeCosta

    Thanks for sharing your experience, Patricia! I am so glad you have been happy with Selz. If there is anything we can do to help you as you get set up, don’t hesitate to reach out!

  5. Patricia Fields

    I have just switched from SendOwl to Selz, and have found that the customizable store and amazing support are invaluable to my business. Thanks for providing this information, Molly.

  6. Anthony Hansen

    Thank you for this insightful comparison, Selz. While I have been mostly happy with SendOwl, they are missing some key features that I need as my online store grows. I am glad I found this post when I did, Selz looks like a great option for me.

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