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Not all eCommerce solutions are created equal. If you’re looking for alternatives to Gumroad, you’re probably familiar with how this particular service works.

It’s an easy solution to use and lets you sell in a wide variety of places like blogs, social media, and websites. It’s not a bad choice when it comes to choosing an eCommerce solution, but it lacks many of the features needed to be a true eCommerce platform (it won’t give you customizable online store for instance) and when you take a closer look at their fees, they may start cutting into your profits.

Click. Buy. Send. That’s the eCommerce cycle. It’s not that complicated. All you need is an eCommerce solution that helps you process sales transactions. Right? Well, not quite.

So if you’re looking for a full eCommerce platform that is still as easy to use as Gumroad, consider Selz. It’s a simple online selling solution that has a ton of innovations that Gumroad simply doesn’t have. It’s also very affordable and has the tools and resources to help grow your business.

This quick guide will highlight the differences between Gumroad and Selz so you can make an informed decision on which eCommerce solution is best for your unique business.

Gumroad Overview

Gumroad was founded in 2011 with the intention of “making selling as easy as social sharing”. The platform was developed with creators in mind, making it simple for creative entrepreneurs to connect with their customers directly. Gumroad is an “all-in-one solution” designed to place the emphasis on the product. It has become a popular platform for artists, designers, authors, and other creative entrepreneurs.

alternatives to gumroad

How Gumroad Works

Gumroad works virtually anywhere online. You simply list your product on the Gumroad dashboard and you’ll get a link that you can share. You can also set up a widget to integrate on your own website or have a Gumroad landing page.

alternatives to gumroad
With Gumroad, you can choose to send your customers directly to a single product page, or to your entire profile where they can see multiple products at once. According to Gumroad, “if you make stuff for people to buy — Gumroad is for you.”

Gumroad also has a new feature called Discover that recommends your products to customers who buy from other Gumroad sellers. If you enable the Discover feature, your products may be recommended on receipts and download pages. This feature adds an extra 10% to each sale’s processing fee, which brings the free plans price to 18.5% per sale.

alternatives to gumroad
Gumroad isn’t a bad eCommerce choice and may be exactly what your business needs. However, there are a lot of innovations and features that Gumroad doesn’t offer, which may cause you to miss out on important sales. There are lots of reasons people are looking for alternatives to Gumroad, and this lack of innovations and features is one of them.

Selz Overview

Established in 2013, Selz has offices in the United States and Australia to cover world time zones. Selz offers a simple selling solution for online stores, blogs, existing websites and social channels. Business News Daily calls Selz the “best ecommerce software for digital downloads”.

alternatives to gumroad

How Selz Works

Like Gumroad, Selz is a simple online selling solution and helps you make sales on multiple platforms (social media, blogs, etc.). Unlike Gumroad, Selz offers sellers a free online store that is an actual website that Selz hosts, not just a landing page.

Upgraded Selz plans also offer options like adding additional pages to your store such as a blog or an About Us page. If you’re looking for alternatives to Gumroad, let’s keep looking at what Selz offers that Gumroad may not.

Selz platform allows you to create an entire customizable eCommerce website with ease. Here are some examples of actual Selz users selling from various sites:

Selling from a Selz Store

Get Wed created an eStore using the Selz store editor on the platform to sell their wedding guide. Selz hosts the entire eStore which can be customized on the Selz dashboard:

alternatives to gumroad
Creating Sales Opportunities on Your Blog

Luxury Leaks adds Selz widgets to their blog to sell products and share content!

Social Selling on Facebook

With the explosion of social media, eCommerce solutions have found new ways to connect with potential customers. Selz offers a free Facebook store that makes it easy to sell directly from your social media profiles.

This article shows why Selz is the best alternative to Gumroad, including the option to sell from a free Facebook store

Alternatives to Gumroad: What can you sell?

If you’re looking for alternatives to Gumroad, it may be because you have found that you can’t sell a certain product on Gumroad. While Gumroad could be a great option for physical or digital downloads, your options are limited to just that. Let’s take a look at the type of products you can sell using Selz vs. Gumroad:


  • Physical products (crafts, beauty, clothing, etc.)
  • Digital products (eBooks, videos, apps, etc.)


  • Physical products (crafts, beauty, clothing, etc.)
  • Digital products (eBooks, videos, apps, etc.)
  • Services (coaching, consulting, etc.)

Gumroad does not allow sellers to sell any type of service, which may limit your online store’s potential. For example, you may be selling pre-made nutrition plans as PDF downloads, but one day decide you want to start doing one on one nutrition coaching with some of your customers.

With Selz, this would be an easy option as you have the ability to sell your coaching or consulting services alongside your digital products. However, if you were using Gumroad, you would not have this option and you would find yourself searching for alternatives to Gumroad in the future.

Alternatives to Gumroad: Pricing

Now that you know a little about what Selz and Gumroad offer, your next question is probably about price. And that’s a smart way to compare eCommerce solutions and find affordable alternatives to Gumroad.

However, the eCommerce game is all about features. Price certainly matters as every eCommerce solution offers different features for each level of their service. So to really compare Gumroad and Selz, we have to break down each plan to see what they offer and understand what you need to make your business succeed. We’ll start by seeing what types of plans each service offers and then move on to a features comparison.

Selz Pricing

Selz has four plans available. While still extremely affordable at $29 per month, Selz’s most popular Standard plan has unlimited items, no transaction fee, and a low processing fee. Unlike Gumroad, Selz also has annual plans, offered at a discounted rate.

Monthly Plans:

Selz monthly pricing for this article about alternatives to Gumroad

Annual Plans:

Selz annual pricing for this article about alternatives to Gumroad

Gumroad Pricing

Gumroad’s pricing structure is much different than Selz. Gumroad only offers two plans: free and a premium option. Let’s take a look at these two plans:

alternatives to gumroad

The Bottom Line

Price wise, Selz and Gumroad are pretty similar. Each offers a free option and a premium option. Gumroad’s processing fee is higher at 3.5% compared to Selz at 2.9%. For some, this difference may be enough to make a decision, but for others, we need to dig a little deeper.

We need to compare the features from two plans and dive a little deeper into Gumroad’s Discover option to see if it’s really worth an extra 10% per sale.

Alternatives to Gumroad: Features & Resources

A good eCommerce solution is one that helps you grow your business, not just process your sales.

To get an idea about how these two platforms stack up against each other in terms of helping the seller grow, let’s look at the features each platform offers in their top plan. Here’s a comparison between Selz’s Pro Plan and Gumroad’s Premium Plan with a list of features they both offer:

alternatives to gumroad
While this chart gives you a clear look at the comparable features of Selz and Gumroad, each platform has a few standout features we need to investigate.

Selz has additional features that likely outweigh the Discover feature. This is yet another reason why lots of people have started looking for alternatives to Gumroad. Let’s take a closer look at each of these features to help you decide what your business needs.

Gumroad’s Discover Feature

Gumroad’s most unique feature for sellers is their Discover option. Recommended products will show up on receipts of similar products and on downloaded pages.

Gumroad Discover is like a marketplace where sellers can see what other Gumroad sellers offer, similar to Etsy. While it does open up the opportunity to make additional sales with little to no marketing efforts, any sale made through this feature will be charged an extra 10% per sale.

Here are a few recommendations in the Food and Cooking section:

Alternatives to gumroad food and cooking section replacement

Selz’s Abandoned Cart Feature

Over 67% of online shopping carts are abandoned before the customer completes a sale. Yet these are not all lost sales. Selz’s Abandoned Cart feature helps you win back these customers by sending gentle email reminders with an incentive to purchase your product.

With Abandoned Cart emails, you can:

  • Recover lost sales and generate more revenue
  • Automatically contact customers to complete their purchase
  • Fully customizable email templates
  • Include a discount code to entice buyers to come back

Here’s an example of an Abandoned Cart email with a discounted email code:

alternatives to gumroad

Ease of Design

Earlier we talked about how Selz has a true store building function. While Gumroad does allow you to build landing pages, here’s what one user reports:

“Virtually no options are given for the design of the sales page. Take their design or leave it–only minor tweaking is available.”

So, if you simply need a landing page for your store, no problem. But if you’re looking to take your eCommerce store and turn it into a full-on website, then Selz may be a better choice.

Selz offers a full store builder – meaning they have a drag and drop type designer that allows you to create and customize your website exactly how you want it.

Content blocks let you add anything you want: music, videos, photos, blog posts, maps, and more. Selz gives you the opportunity to have your entire website dedicated to your business without even needing to know web design, coding, etc.

Extra Resources

Whether you’re just getting started selling online or you’ve mastered the art of ecommerce, it’s always helpful to be on a platform that provides the tools and resources you need to continue to grow and learn. Both Selz and Gumroad have blogs dedicated to providing the guides and tools you need as an online seller. Let’s take a look at the resources these blogs provide:


Selz has a Help Center and an extensive blog for sellers called FounderU. The Selz blog is organized into categories dedicated to helping you in the specific areas you need.

From learning how to sell Ebooks to tidying up your email marketing skills, Selz has you covered.

The Selz blog also provides in-depth interviews with successful founders, detailed guides, and long-form series from experienced writers. If you subscribe to the weekly newsletter, you will have these helpful tools delivered right to your inbox every week.


Gumroad also has a Help Center and a blog for sellers. Gumroad’s blog is organized into 4 categories: Feature Updates, Creator Stories, Tips and Tricks, and Selling Trends. Within these categories, Gumroad provides helpful content and guides for sellers along with success stories from some Gumroad sellers.

While both platforms provide a space for learning and inspiration for its users, Selz’s blog outperforms Gumroad’s blog in terms of organization, ease of use, and depth of content.


Even the most tech-savvy person on the internet still needs support sometimes. There’s a new type of technical support being offered by tech companies these days, which often provides little to no service unless you’re a paying user. Not to mention, most companies just straight up don’t provide any phone support. When you’re looking at the support system behind Selz and Gumroad, there is a stark contrast.

Gumroad’s Support

Gumroad has email support. That’s it. You can email them at For some people, that’s probably enough. They do also offer a Help Center, which has a few articles with common problems. As a less-techie person myself, this doesn’t quite cut it for me. This minimal support alone is a major factor for people looking for alternatives to Gumroad recently.

Selz’s Support

Selz customer support, while mostly online, offers 24/7 live support. You can not only reach the help desk from, but they also offer a live chat feature where you can chat with a customer service rep within your dashboard.

Selz support usually responds almost immediately on chat, and emails are almost just as fast. The 24/7 support is nice too, as we all know most entrepreneurs are burning the midnight oil. Not to mention, worldwide service.

Now, one additional function of support that Selz offers is free online training. You schedule this ahead of time, and a Selz Expert will call you and walk you through any support issue you may be having.

They’ll even give you a rundown of the whole Selz system to help you get started. These sessions are incredibly helpful.

The Bottom Line

The major difference between Selz and Gumroad is that Selz has vastly more features that help businesses grow. Both can be used to sell physical products, digital products, pre-sales, and rentals, but only Selz can be used for services. Selz offers an entire eStore while Gumroad only offers a landing page. Selz doesn’t offer a subscription option but does have a less expensive transaction fee. Gumroad’s Discover feature is cool but carries a hefty price tag that may not be worth it.

Not to mention, when it comes to customer support, Selz is the only way to go here. If you think you’re going to need a little extra help, Selz is your best bet.

With similar pricing structures, choosing a Gumroad alternative comes down to what features you need to grow your business and increase sales.

Conclusion: Finding the Best Alternatives to Gumroad

Gumroad isn’t a bad choice and is certainly capable of handling sales transaction. Although it can have higher processing fees, it does have a free option that can be used on a wide variety of platforms. Their biggest innovation, the Discover feature, is costly but may give you a few more opportunities to sell your products.

But if you’re looking for alternatives to Gumroad, Selz is an innovative eCommerce solution designed to help you grow your business. Let’s take a look at a few of these features.

  • You can add multiple product images to your items to show your customers every angle, every variant, and every glossy photo. Front and back, top and sides – you’ve got it covered.
  • You can add a store search button so your customers can find exactly what they’re looking for.
  • You can add a rotating banner carousel in your store’s header to catch and keep a customer’s attention.

Selz is continually updating our platform with helpful resources and new features to help their sellers grow.

So when deciding on an alternative to Gumroad, or any other Ecommerce solution, the question is do you stay with something that is adequate or do you choose a provider that is as dedicated to your success as you are?

About the author

Liesha Petrovich

Liesha Petrovich

Liesha's a freelancer for clients like HuffPost and Microbusiness Essentials by day and Kyokushin Black Belt by night. She also teaches business at UoPeople.

Liesha's the author of Killing Rapunzel: Learning How to Save Yourself Through Determination, Grit, and Self-Employment.


  1. Alain Pernot

    Please, please, please… Multilingual Stores!

    1. Tara Storozynsky Selz

      Tara Storozynsky

      Hi Alain, thanks for reading FounderU, and for your feedback. This is a priority in our development pipeline, and we’re hoping to have a solution for users very soon!

  2. Roger

    Your free option only allows 5 listed products ( How many products can I sell using Gumroad’s free option? No limit.

    I notice you don’t list your free options in this article, either. Perhaps that’s why?

    Selz: No subscriptions.

    Selz: No affiliations. Except for affiliating with Selz.

    Why should I choose Selz? You don’t offer what I need at a price I want to pay. Gumroad does.

    1. Tara Storozynsky Selz

      Tara Storozynsky

      Hi Roger, glad to hear that you’ve find an eCommerce platform that suits your needs!
      We believe that a low cost paid subscription plan quickly pays for itself, when used by merchants with a significant amount of sales. Platforms such as Gumroad take incredibly high fees from sales, while ours stay on the lower side with a simple monthly flat rate subscription fee. These fees can quickly add up to a total much higher than our tier pricing, depending on the volume you are selling.
      Thanks for commenting!

  3. Jorge Acosta

    The two items are decisive I just used gumroad as a customer/user, disliked the customer interface usability. I googled alternatives as I am about to start a consulting fitness combat sports store and the two issuues mention above are key to my decision. Subscribtion & affilliation options.

    1. Selz

      Bryce Patterson

      Hey Jorge, best of luck getting started! Feel free to shoot an email to if you have any questions about Selz features.

  4. Aaron W.

    The lack of subscriptions is the only reason I haven’t left Gumroad for Selz yet. Subscriptions are my bread & butter. I can count on them providing monthly income regardless of how other products are selling.

    I sincerely hope Selz implements a subscription feature in the future.

    1. Selz

      Kristen DeCosta

      Hi Aaron! Subscriptions are a feature we are definitely working on! Thanks for you input, we will pass this note along to our engineering team :)

  5. Marco Cevoli

    Being a review published on Selz website, I found it very honest. However, there is a single feature that Gumroad offers and Selz doesn’t, that might be a show-stopper for many sellers, like myself: affiliation. Currently (I know it’s on your roadmap), you can’t create affiliation links on Selz, but you can create them on Gumroad in a pretty straightforward way. I hope you implement this feature soon.

    1. Selz

      Kristen DeCosta

      Hi Marco,

      Being straightforward and transparent is a really important part of our culture at Selz and it’s good to be acknowledged, so thanks. Now, onto Merchant Affiliates (that’s what we call them). We 100% hear you. It’s one of our most requested features and the good news is that it’s now under active development. We want to do it right. Which means making it super-simple for you and for your affiliates and for their customers – and that’s why it’s taking a little longer. But we think (humbly) it’s going to be awesome when we release and, as ever, we would really love to get your insight and feedback!

      1. Marco Cevoli

        Any news about the affiliation feature?

      2. Selz

        Bryce Patterson

        Hi, Marco. Affiliate programs are currently in our pipeline and we will make sure to update you when we get closer to releasing the feature!

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