8 min read
Having a successful fashion blog takes commitment and passion. There are photoshoots to set up, website and hosting fees, behind-the-scenes website maintenance, not to mention promoting your blog and building your audience. But it’s possible to have it all. If you want to know how to start a fashion blog and how fashion bloggers make money, you’ve come to the right place.
How Fashion Bloggers Make Money: Add an Online Store to Your Fashion Blog
1. How to Start a Fashion Blog
2. How Do Fashion Bloggers Make Money?
3. How Fashion Bloggers Make Money: Physical Products
4. How Fashion Bloggers Make Money: Digital Products
5. How Fashion Bloggers Make Money: Selling Services
6. How to Add an Online Store to Your Fashion Blog
1. How to Start a Fashion Blog
Fashion Blogging Basics
Writing a great fashion blog requires the same blogging basics as any other interest. It’s important to be yourself. Every successful fashion blogger has their own personal taste, sense of style, and fashion niche. It’s your unique perspective – what you are into (and not into) that will define your blog and attract your audience.
If you are consistent and dedicated to your blog, you’ll stop wondering how to start a fashion blog and start thinking ‘how do fashion bloggers make money?’
Pick Your Niche
You may want to start with an exclusive brand you love like Nike or Badgley Mischka, and many bloggers have risen to success with exclusive partnerships with brands. But for many fashion lovers, your love of fashion is a bit bigger and it can be hard to figure out where to start.
Fashion is also very popular, and if you want your blog to stand out, it’s important to stay away from over-saturated markets. Pick a niche (or even a sub-niche) that covers a very specific group of fashion lovers. Are you crazy about old school jeans? Obsessed with looks from the Met Gala red carpet?
Start with something specific that you love as you build a following, then expand as your interests do. Do some real research, like taking a look at these blogging statistics, at every step along the way. Look into what’s already out there and potential competitors for attention.
Bring Visitors to Your Fashion Blog
If you’re not already active on Instagram, this social media platform is the place that many fashion bloggers got their start. This image-driven platform is an incredible place to highlight your unique vision and sense of style. Be sure to include the link to your blog in your Instagram bio!
Reach out to journalists who may want to hear the stories you share on your blog and your expertise in your niche. Help a Reporter Out is a great site to connect with reporters looking for interesting stories.
Building connections with other brands and fashion blogs related to your niche is also a great place to start. Use SEO to draw more visitors from online searches, and don’t give up!
No matter how well you’ve learned the details of how to start a fashion blog, developing a loyal following takes time and passion.
2. How Do Fashion Bloggers Make Money?
Even if your goal isn’t to earn a living from your blog, you deserve to get some kind of compensation for all the hours of hard work you invest in it, besides the thanks of your adoring fans. Your fans love your style and want a way to have it directly from you.
But successfully monetizing a fashion blog can be tricky.
Pay Attention to Ecommerce Trends
Slapping some paid advertisements on your blog seems like an easy solution, until you spend hours on technical details and optimization, only to find out how little revenue they actually generate.
Then there are sponsored posts, paid reviews, and affiliate links, ecommerce trends that honestly might be a little out of sync with your trusting audience.
So is there a simple way that fashion bloggers make money?
You provide value to your audience by providing entertainment and information, so why not use that to your advantage? Think about the questions your readers have asked you lately about where you find your clothes, how to find the most flattering fit, or how exactly you modify or upcycle your vintage clothing.
Make and Sell on Your Fashion Blog
There’s a great way to answer all your readers’ questions while getting the compensation you deserve for all your efforts, and it’s also the answer to your question about how fashion bloggers make money – open an online store! No matter what kind of fashion blog you have, there’s something you can create and share that your audience will love and pay for.
3. How Fashion Bloggers Make Money: Physical Products
As a savvy fashionista, your readers are probably asking you all the time where you get your awesome clothes from. You may already have plans to open your own online clothing store.
Maybe your fashion blog is known for your vintage finds. Your readers know that you can build a wardrobe on a shoestring budget with your keen eye for valuable vintage clothing and accessories at consignment stores, yard sales, and flea markets. You can start selling those pieces on your blog, too.
This is a great way to make money doing what you love: shopping! And you can rest assured that the clothing and accessories you fall in love with will go to loving homes, even if you can’t fit them all in your own wardrobe.
If you’re a crafty fashionista, you can also sell your own upcycled, modified, or hand-crafted fashions on your blog. No need to open up a separate shop on Etsy, where you have to work hard to build up an audience all over again and market your shop.
Instead, you can sell your beautiful work right on your own fashion blog, where you’ve already built a readership.
4. How Fashion Bloggers Make Money: Digital Products
When it comes to digital products, your imagination’s the limit. What do your readers ask you for? Which posts are the most popular on your blog? You can turn those requested items into premium digital products.
Fashion Ebooks
For example, if your most popular post is a tutorial on how to find the most flattering jeans, you can create an in-depth ebook guide on the same topic, and use Selz to embed it right in that post. And if you’re not sure how to price it, you can allow buyers to name their own price.
Fashion Video Tutorials
If you blog about your adventures in upcycling, and your readers are always asking you for more details on how you perform your craft, why not create a video tutorial and sell it on your blog?
PDF Sewing Patterns
If you like to create your own fashions and accessories like hats or purses, you could create a PDF sewing pattern.
Fashion Stock Photography
The photographs you’ve taken for your blog could lead to another lucrative career- fashion photography. You don’t have to be a hotshot photographer for Vogue, many stock companies are looking for great fashion stock photography.
5. How Fashion Bloggers Make Money: Selling Services
As a fashion blogger, you have expertise in both fashion and blogging. Why not leverage that expertise to make some money from your blog?
Fashion Coaching and Consulting
You can offer one-on-one fashion coaching by reviewing a reader’s wardrobe or critiquing an individual outfit. Or give your readers tailored advice on what fashions to wear to a special event, like a job interview, prom, a date, or even their wedding.
And as an expert blogger, you could offer to review other fashion blogs and give them advice on how to improve their blogs and grow their audience.
Teach Fashion Classes
You may enjoy coaching so much that you want to teach classes in fashion and blogging! Offer classes with your niche fashion expertise from your blog with in-depth webinars, workshops, online critique sessions, and more!
4. How Fashion Bloggers Make Money: Add an Online Store to Your Fashion Blog
With Selz, opening an online store on your fashion blog is a piece of cake. There’s no technical knowledge required, and you can start selling items on your blog in just a few minutes. Using Selz, you can add individual items directly to your blog.
If you’d like a professionally designed website for your products or if you want to customize the look of your store you can look at the plans Selz offers. There are many options to fully personalize your store look.
Why Using Selz Makes Sense
Selz is ideal for adding a store to your fashion blog. Here’s why:
- Quickly set up your store in minutes
- Choose a beautiful store theme to fit your blog and use the drag and drop store builder to fully customize the look of your store
- Secure, professional checkout with a variety of payment options including PayPal
- Increase sales with video product trailers
- Security options like license keys keep your original creations safe and protected from duplication
- No bandwidth or storage limits for large files
Set up Your Online Store with Selz
- Sign up for your free 14-day trial
- Add your products
- Customize your online store
- Add your new store to your current blog site
And you’re done! Now you’re ready to start earning money on your fashion blog with your own online store.
How Do Fashion Bloggers Make Money? Start Your Online Store Today
Sign up for free and take the first step. You know how fashion bloggers make money. The rest is up to you.
This post was originally published in November 2014 and has been updated for accuracy and comprehensiveness.
Horas Fashion
Thanks for your share. I’m currently making a fashion blog
Tara Storozynsky
Hi there! Thanks for reading and commenting, best of luck with your fashion blog!
Sherie Snyder
I really liked your blog, thanks for sharing this useful information with us. I also have a fashion and clothes related website so this blog is very helpful for me.
Tara Storozynsky
Hi Sherie! So glad you enjoyed our article and found it useful. Best of luck in your enterprise! Thanks for checking out FounderU and commenting.
ionwe
Thanks for the useful information of online shopping, give more innovative updates.
Bryce Patterson
Great to hear you found this post helpful! Thanks for checking us out and commenting!
NewType
Nice way to make great collection what you love: shopping!
mronlinestore
Oh my god, i was looking for answer of this for so long and now just stepped on your article, you’ve explained it perfectly, thank you. :)
Bryce Patterson
Great to hear you found this post helpful- thanks for checking us out and commenting!
Rashad
Wonderful blog! I found it while surfing around on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you
Bryce Patterson
Thanks so much for your kind words, Rashad- I’m so glad you found our blog! There is no tried and true way of getting listed on Yahoo News, but some great ways to start are by creating SEO-focused content that provides value to readers and promoting it through social media and other outlets!
caliberindia
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Bryce Patterson
Glad you found this piece helpful! Thanks for checking us out.
caliberindia
this is a very great article. I really appreciate to blogger for this helpful information.
Bryce Patterson
Really glad that you enjoyed it- thanks so much for checking us out!
Ankit Gupta
Great tips for fashion bloggers. I just want to add that you can also add discount coupons to your blog, it can actually help you to increase sales. I have done this in my blog and it actually works.
Kristen DeCosta
Great tip, Ankit! Discounts and coupons are a great way to increase sales. Thanks for sharing!
toRouxo
This article is a little gem in the web. So many great tips in one place and all written in such a detailed and informative way. Really simple to understand and very easy to put into practice. Thank you for sharing it!
Kristen DeCosta
Wow, thank you so much for your kind words! I am so glad you found the article simple and helpful, that’s our mission :)
fashiuni
Hey Selz .. It is a very awesome thoughts . I also have my own website but there is no blog on the site . And i will divide a product into dcatagory.
priya
Nice post. Thanks for sharing it
Hanna Whirty
Thank you for reading!
rathna
Nice Post
Hanna Whirty
Thanks for reading, Rathna!
Sweta patel
Hi Kristen,
You did really good job by sharing such useful blogging tricks. Viewing products for for visitors is really best. Details for selling all kind products and digital are amazing.
I love to read your article, I am grateful to you.
Thanks
Kristen DeCosta
Thank you for sharing these kind words! I am so happy you found this article helpful and useful, that’s always our goals here at FounderU! -Kristen at Selz
Jacob Chiron
Thanks for sharing online shopping tips. Really Appreciate
Kristen DeCosta
Thanks for reading, Jacob! I am so glad this was helpful for you!
Stephania
Thank you for your advices, sound very interesting
Kristen DeCosta
Thanks for reading, we are so glad you found this interesting and helpful!
Koel
This is very helpful. Thanks so much!
Elina Smith
Thanks for sharing these amazing tips for online clothes shopping. I really appreciate it
Kristen
Glad you enjoyed them, Elina :)
Judy
Sounds like an amazing idea! Do you recommend it for a full store, or is it best for bloggers and artists?
Kristen
Hi Judy, thanks for commenting! Creating an online store is really for anyone wanting to sell products and services online. You can be any type of entrepreneur, whether an artist, blogger, coach, writer, etc :)
Clara Mason
Thanks for this informative post; I will keep it in mind as I am planning to start a fashion blog. It has proved o be a great help.
Kristen
Awesome, Clara – happy to read this was useful for you. Be sure to bookmark it and come back to it again if you need it :)
Jessica Cesley
Hey very nice psot. Make viewing your products as easy as possible for visitors. If it’s a chore to find something they’re after, the chances are they’re not going to stick around, so make sure you divide your products into sensible categories so visitors know where they’re going.
Kristen
Exactly, Jessica! It’s really best to guide buyers to where you want them to go and organizing in such a way that makes sense for them, so it’s easier for them to find what they need. There’s nothing worse than looking for a product you want and not being able to find it easily!
Gabi
Wow this is smart! Now every fashion blogger will be able to easily monetize their sites :)
kaos sablon satuan
now i want to make a fashion blog
sound very interesting :)
Patience
This is really helpful even though my blog is not exactly a fashion blog.
Melissa
Hey Patience, awesome to hear! Hope you love using Selz.
Rekasharma
What a great and honest read, thank you for sharing and using real language!
Kristen
Thanks for stopping by, Rekasharma!