Skip to content

Having a successful fashion blog takes commitment and passion. There are photoshoots to set up, website and hosting fees, behind-the-scenes website maintenance, not to mention promoting your blog and building your audience. But it’s possible to have it all. If you want to know how to start a fashion blog and how fashion bloggers make money, you’ve come to the right place.

How Fashion Bloggers Make Money: Add an Online Store to Your Fashion Blog

1. How to Start a Fashion Blog
2. How Do Fashion Bloggers Make Money?
3. How Fashion Bloggers Make Money: Physical Products
4. How Fashion Bloggers Make Money: Digital Products
5. How Fashion Bloggers Make Money: Selling Services
6. How to Add an Online Store to Your Fashion Blog

Pinterest graphic for an article about how to start a fashion blog and how fashion bloggers make money from Selz the ecommerce platform for growing businesses.

1. How to Start a Fashion Blog

Fashion Blogging Basics

Writing a great fashion blog requires the same blogging basics as any other interest. It’s important to be yourself. Every successful fashion blogger has their own personal taste, sense of style, and fashion niche. It’s your unique perspective – what you are into (and not into) that will define your blog and attract your audience.

If you are consistent and dedicated to your blog, you’ll stop wondering how to start a fashion blog and start thinking ‘how do fashion bloggers make money?’

Pick Your Niche

You may want to start with an exclusive brand you love like Nike or Badgley Mischka, and many bloggers have risen to success with exclusive partnerships with brands. But for many fashion lovers, your love of fashion is a bit bigger and it can be hard to figure out where to start.

Fashion is also very popular, and if you want your blog to stand out, it’s important to stay away from over-saturated markets. Pick a niche (or even a sub-niche) that covers a very specific group of fashion lovers. Are you crazy about old school jeans? Obsessed with looks from the Met Gala red carpet?

Start with something specific that you love as you build a following, then expand as your interests do. Do some real research, like taking a look at these blogging statistics,  at every step along the way. Look into what’s already out there and potential competitors for attention.

Bring Visitors to Your Fashion Blog

If you’re not already active on Instagram, this social media platform is the place that many fashion bloggers got their start. This image-driven platform is an incredible place to highlight your unique vision and sense of style. Be sure to include the link to your blog in your Instagram bio!

Reach out to journalists who may want to hear the stories you share on your blog and your expertise in your niche. Help a Reporter Out is a great site to connect with reporters looking for interesting stories.

Building connections with other brands and fashion blogs related to your niche is also a great place to start. Use SEO to draw more visitors from online searches, and don’t give up!

No matter how well you’ve learned the details of how to start a fashion blog, developing a loyal following takes time and passion.

A confident and stylish woman poses with bright accessories for an article about how fashion bloggers make money, including freelance photography

2. How Do Fashion Bloggers Make Money?

Even if your goal isn’t to earn a living from your blog, you deserve to get some kind of compensation for all the hours of hard work you invest in it, besides the thanks of your adoring fans. Your fans love your style and want a way to have it directly from you.

But successfully monetizing a fashion blog can be tricky.

Pay Attention to Ecommerce Trends

Slapping some paid advertisements on your blog seems like an easy solution, until you spend hours on technical details and optimization, only to find out how little revenue they actually generate.

Then there are sponsored posts, paid reviews, and affiliate links, ecommerce trends that honestly might be a little out of sync with your trusting audience.

So is there a simple way that fashion bloggers make money?

You provide value to your audience by providing entertainment and information, so why not use that to your advantage? Think about the questions your readers have asked you lately about where you find your clothes, how to find the most flattering fit, or how exactly you modify or upcycle your vintage clothing.

Make and Sell on Your Fashion Blog

There’s a great way to answer all your readers’ questions while getting the compensation you deserve for all your efforts, and it’s also the answer to your question about how fashion bloggers make money – open an online store! No matter what kind of fashion blog you have, there’s something you can create and share that your audience will love and pay for.

3. How Fashion Bloggers Make Money: Physical Products

As a savvy fashionista, your readers are probably asking you all the time where you get your awesome clothes from. You may already have plans to open your own online clothing store.

Maybe your fashion blog is known for your vintage finds. Your readers know that you can build a wardrobe on a shoestring budget with your keen eye for valuable vintage clothing and accessories at consignment stores, yard sales, and flea markets. You can start selling those pieces on your blog, too.

This is a great way to make money doing what you love: shopping! And you can rest assured that the clothing and accessories you fall in love with will go to loving homes, even if you can’t fit them all in your own wardrobe.

If you’re a crafty fashionista, you can also sell your own upcycled, modified, or hand-crafted fashions on your blog. No need to open up a separate shop on Etsy, where you have to work hard to build up an audience all over again and market your shop.

Instead, you can sell your beautiful work right on your own fashion blog, where you’ve already built a readership.

Choosing a niche is important when you're learning how to start a fashion blog and how fashion bloggers make money

4. How Fashion Bloggers Make Money: Digital Products

When it comes to digital products, your imagination’s the limit. What do your readers ask you for? Which posts are the most popular on your blog? You can turn those requested items into premium digital products.

Fashion Ebooks

For example, if your most popular post is a tutorial on how to find the most flattering jeans, you can create an in-depth ebook guide on the same topic, and use Selz to embed it right in that post. And if you’re not sure how to price it, you can allow buyers to name their own price.

Fashion Video Tutorials

If you blog about your adventures in upcycling, and your readers are always asking you for more details on how you perform your craft, why not create a video tutorial and sell it on your blog?

PDF Sewing Patterns

If you like to create your own fashions and accessories like hats or purses, you could create a PDF sewing pattern.

Fashion Stock Photography

The photographs you’ve taken for your blog could lead to another lucrative career- fashion photography. You don’t have to be a hotshot photographer for Vogue, many stock companies are looking for great fashion stock photography.

5. How Fashion Bloggers Make Money: Selling Services

As a fashion blogger, you have expertise in both fashion and blogging. Why not leverage that expertise to make some money from your blog?

Fashion Coaching and Consulting

You can offer one-on-one fashion coaching by reviewing a reader’s wardrobe or critiquing an individual outfit. Or give your readers tailored advice on what fashions to wear to a special event, like a job interview, prom, a date, or even their wedding.

And as an expert blogger, you could offer to review other fashion blogs and give them advice on how to improve their blogs and grow their audience.

Teach Fashion Classes

You may enjoy coaching so much that you want to teach classes in fashion and blogging! Offer classes with your niche fashion expertise from your blog with in-depth webinars, workshops, online critique sessions, and more!

Everyone loves shopping online. How fashion bloggers make money? They tap into niches of interest for fashion lovers

4. How Fashion Bloggers Make Money: Add an Online Store to Your Fashion Blog

With Selz, opening an online store on your fashion blog is a piece of cake. There’s no technical knowledge required, and you can start selling items on your blog in just a few minutes. Using Selz, you can add individual items directly to your blog.

Why Using Selz Makes Sense

Selz is ideal for adding a store to your fashion blog. Here’s why:

  • Quickly set up your store in minutes
  • Add a button to start selling from your fashion blog right away
  • Secure, professional checkout with a variety of payment options including PayPal
  • Increase sales with video product trailers
  • No bandwidth or storage limits for large files

Set up Your Online Store with Selz

And you’re done! Now you’re ready to start earning money on your fashion blog with your own online store.

How Do Fashion Bloggers Make Money? Start Your Online Store Today

Sign up for free and take the first step. You know how fashion bloggers make money. The rest is up to you.

This post was originally published in November 2014 and has been updated for accuracy and comprehensiveness.

About the author

Geoff Austin

I talk and write a lot. Some of it about ecommerce, selling online, startups, SEO, digital marketing.

Currently, head of analytics for an automotive business in Sydney, facilitating a culture of data-driven decisions. Delivering data-based insights and intelligence.

Chauffeur to twin daughters and a pizza chef master.


  1. Tara Storozynsky

    Hi there! Thanks for reading and commenting, best of luck with your fashion blog!

  2. Horas Fashion

    Thanks for your share. I’m currently making a fashion blog

  3. Tara Storozynsky

    Hi Sherie! So glad you enjoyed our article and found it useful. Best of luck in your enterprise! Thanks for checking out FounderU and commenting.

  4. Sherie Snyder

    I really liked your blog, thanks for sharing this useful information with us. I also have a fashion and clothes related website so this blog is very helpful for me.

  5. Bryce Patterson

    Great to hear you found this post helpful! Thanks for checking us out and commenting!

  6. ionwe

    Thanks for the useful information of online shopping, give more innovative updates.

  7. NewType

    Nice way to make great collection what you love: shopping!

  8. Bryce Patterson

    Great to hear you found this post helpful- thanks for checking us out and commenting!

  9. mronlinestore

    Oh my god, i was looking for answer of this for so long and now just stepped on your article, you’ve explained it perfectly, thank you. :)

  10. Bryce Patterson

    Thanks so much for your kind words, Rashad- I’m so glad you found our blog! There is no tried and true way of getting listed on Yahoo News, but some great ways to start are by creating SEO-focused content that provides value to readers and promoting it through social media and other outlets!

  11. Rashad

    Wonderful blog! I found it while surfing around on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you

  12. Bryce Patterson

    Really glad that you enjoyed it- thanks so much for checking us out!

  13. Bryce Patterson

    Glad you found this piece helpful! Thanks for checking us out.

  14. caliberindia

    this is an extremely awesome article. I truly acknowledge to blogger for this supportive data. this is such an awesome thought. I likewise looked through this sort blog from numerous days.

  15. caliberindia

    this is a very great article. I really appreciate to blogger for this helpful information.

  16. Kristen DeCosta

    Wow, thank you so much for your kind words! I am so glad you found the article simple and helpful, that’s our mission :)

  17. Kristen DeCosta

    Great tip, Ankit! Discounts and coupons are a great way to increase sales. Thanks for sharing!

  18. Ankit Gupta

    Great tips for fashion bloggers. I just want to add that you can also add discount coupons to your blog, it can actually help you to increase sales. I have done this in my blog and it actually works.

  19. toRouxo

    This article is a little gem in the web. So many great tips in one place and all written in such a detailed and informative way. Really simple to understand and very easy to put into practice. Thank you for sharing it!

  20. Hanna Whirty

    Thank you for reading!

  21. fashiuni

    Hey Selz .. It is a very awesome thoughts . I also have my own website but there is no blog on the site . And i will divide a product into dcatagory.

  22. priya

    Nice post. Thanks for sharing it

  23. Hanna Whirty

    Thanks for reading, Rathna!

  24. Kristen DeCosta

    Thank you for sharing these kind words! I am so happy you found this article helpful and useful, that’s always our goals here at FounderU! -Kristen at Selz

  25. Sweta patel

    Hi Kristen,

    You did really good job by sharing such useful blogging tricks. Viewing products for for visitors is really best. Details for selling all kind products and digital are amazing.
    I love to read your article, I am grateful to you.


  26. Kristen DeCosta

    Thanks for reading, Jacob! I am so glad this was helpful for you!

  27. Jacob Chiron

    Thanks for sharing online shopping tips. Really Appreciate

  28. Kristen DeCosta

    Thanks for reading, we are so glad you found this interesting and helpful!

  29. Stephania

    Thank you for your advices, sound very interesting

  30. Koel

    This is very helpful. Thanks so much!

  31. Elina Smith

    Thanks for sharing these amazing tips for online clothes shopping. I really appreciate it

  32. Kristen

    Glad you enjoyed them, Elina :)

  33. Kristen

    Hi Judy, thanks for commenting! Creating an online store is really for anyone wanting to sell products and services online. You can be any type of entrepreneur, whether an artist, blogger, coach, writer, etc :)

  34. Judy

    Sounds like an amazing idea! Do you recommend it for a full store, or is it best for bloggers and artists?

  35. Kristen

    Awesome, Clara – happy to read this was useful for you. Be sure to bookmark it and come back to it again if you need it :)

  36. Clara Mason

    Thanks for this informative post; I will keep it in mind as I am planning to start a fashion blog. It has proved o be a great help.

  37. Kristen

    Thanks for stopping by, Rekasharma!

  38. Rekasharma

    What a great and honest read, thank you for sharing and using real language!

  39. Jessica Cesley

    Hey very nice psot. Make viewing your products as easy as possible for visitors. If it’s a chore to find something they’re after, the chances are they’re not going to stick around, so make sure you divide your products into sensible categories so visitors know where they’re going.

  40. Kristen

    Exactly, Jessica! It’s really best to guide buyers to where you want them to go and organizing in such a way that makes sense for them, so it’s easier for them to find what they need. There’s nothing worse than looking for a product you want and not being able to find it easily!

  41. Gabi

    Wow this is smart! Now every fashion blogger will be able to easily monetize their sites :)

  42. kaos sablon satuan

    now i want to make a fashion blog
    sound very interesting :)

  43. Melissa

    Hey Patience, awesome to hear! Hope you love using Selz.

  44. Patience

    This is really helpful even though my blog is not exactly a fashion blog.

Leave a Reply