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Tumblr is by far one of the best microblogging platforms for sharing quick, inspired insights into your work-life, hobbies and general interests. Seemingly anything goes on Tumblr and with its vast network of users tumbling content from across the web; it’s a great place to establish yourself as a brand or an individual blogger. Other brands have utilized Tumbler to sell their products. Are you ready to start an online store on your Tumblr site?

Once you’ve got an amazing site, however, how do you turn that passion that attracted you to Tumblr in the first place, into something you can profit from?

Think quick, easy and digital

Since Tumblr is fairly fast paced it makes sense when thinking of products, to create something that’s equally as consumable. Your audience’s attention span is most likely a fleeting thing, therefore selling digital goods such as Ebooks, short-courses and videos are a great way to capture their attention.

Digital products can be easily downloaded, stored and synced to multiple devices. They’re highly mobile and suit the swiftness of your audience’s mindset. Yet how do you make it just as easy for your customers to purchase your products?

Buttons, widgets, and embedding

The best way to quickly sell your first product from your Tumblr blog is to use either a buy button or widget of your product.

To create your product, first, create an account on Selz. You’ll be able to start adding products straight away by clicking on ‘Sell an item’. Your items will automatically go into your free store, which you can access by clicking on ‘Store’ at the top right of the page. You’ll see all your products sitting on your very own URL e.g. geoff.selz.com.

To find your button and widget options, select “Share Store” from the left hand sidebar and select either the “Buttons” or “Widget” tab. From there you’ll be able to customize the color of your buttons and a few other options before copying the code generated.

Placing the buttons or widgets onto your site is as simple as pasting the code into your blog post or page (via the html editor).

Customized online store

The same thing can be done with your entire store. Attaching a customized Selz store to your Tumblr blog is simple. All you need to do is create a link on your Tumblr site for a seamless experience. Here’s how you do it

Store to Your Tumblr Site

If you’d like to customize the look of your online store then click on ‘Apps’ at the top of the page and then on the Store Pro app. Install the app and then click on ‘Themes’ at the top of the page.

Choose one of the available themes for your store and leave it as is and click ‘Publish’, or if you like you can click on ‘More’ to add your own code to customize it further. Click on ‘View’ to go to your store and customize colors and add a logo via the ‘Themes’ button in the toolbar on the left. This is how your online store can look using the Simple Theme.

Store to Your Tumblr Site

Next head over to your Tumblr blog and create a link on your home page back to your new Selz store. How you do this will depend on the theme that you use but generally, you’ll be able to click on ‘Customize’ and then ‘Add a page’. Select ‘Redirect’ from the drop down and paste in the URL to your Selz store (note that you won’t have this option unless you are an active Tumblr user, meaning that you need to be actively following and engaging in the Tumblr community).

And you’re done! A link to your store will appear on your homepage and your buyers will be able to jump to your store with ease.

Here is more information on changing Store Themes and Step by Step instructions on setting up your online store using the Store Pro app.

The benefits of using Selz as your online store for Tumblr

There are lots of benefits for choosing to sell your products and services from your Tumblr blog using Selz. These include:

  • It’s free to get started with Selz
  • Setup up a store is simple, quick and easy and can be done in few minutes.
  • No changes to your Tumblr site are needed
  • The Selz checkout is highly professional in appearance and keeps your customers on your site
  • You can give customers the choice of buying with Vis, MastercCard, Amex or PayPal via an app.
  • Everything is taken care of by Selz – you get a reliable, secure store and don’t have to worry about SSL and other security issues.
  • Streaming or downloading of videos is included with no bandwidth or storage limits to worry about.
  • You can link your store to email tools such as AWeber or MailChimp using the Selz Apps.
  • Payment processing is included, you’ll be paid into your PayPal account (or your bank account if you live within the US or Australia).
  • You can fully customize the look of your store with the Store Pro app

Put what you’ve learned into action

You can get started with Selz for free and Store Pro comes with a 14 day free trial so you can see for yourself how quick and easy it is to add ecommerce to your Tumblr blog, or to integrate your blog with an online store.

Start your online store for your Tumblr site today.

About the author

Geoff Austin

Geoff Austin

I talk and write a lot. Some of it about eCommerce, selling online, startups, SEO, digital marketing. Chauffeur to twin daughters and a pizza chef master.

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