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Selling online doesn’t mean that you can set it and forget it. Nope, you’ve got to continue to create content, develop marketing funnels, and tweak your eCommerce store. It’s an ever-evolving commitment. Luckily, there are some small changes that greatly improve your eCommerce store from creating categories to adjusting your product listing copy. Here are some of the tips we encourage anyone with an eCommerce store to consider.

9 Valuable Tips To Improve Your eCommerce Store

1. Use a Professional Theme
2. Set Business Goals to Improve Your Ecommerce Store
3. Make it Easy for Your Customers
4. Utilize Consistent Branding and Design
5. Create Product Listings that Sell
6. Create About and Contact Pages
7. Add Your Social Media Accounts
8. Embed Your Store on Facebook
9. Start Blogging to Improve Your Ecommerce Store

1. Use a Professional Theme

A professional theme is an easy way to stand out online. When setting up your eCommerce store, look for pre-built themes that make it easy to customize for your business without having to build your store from scratch. You’ll also want to find a theme that highlights your products or services as some layouts are better than others, depending on what you sell.

Our Store Pro app gives you a range of options, depending on your business needs. Website themes like OneUp for single page sites let you choose the best way to communicate with your customers.

2. Set Business Goals to Improve Your Ecommerce Store

Without goals, how will you know if you’re moving forward? Will you need help reaching your goals? Setting business goals will help you create the right products and create consistent messaging across social media, email marketing, and your blog.

Here are some questions for you to answer:

  • How much do you want to increase your sales by and by when?
  • What is the purpose of your online store?
  • Are you focused on giving away free content right now, or are you pushing paid products?
  • How are you cultivating the relationship between your buyers and your business?
  • Are you keeping in touch with your buyers post-purchase with an email newsletter?
  • How are you handling shipping?
  • What about site security?

Read: Agency Spotlight: Inspace Web Design

3. Make it Easy for Your Customers

Organizing your products by categories and subcategories makes it easy for your buyers to navigate your store. You want to make it as easy as possible for your customers to find your products and categories are a great way to do this. Take a minute to jot down the different ways your products could be divided up. 

You’ll also want to think about the customer experience. Do you want your customers to have the option to buy from your blog, or to head to a brand new site?

Read: New Feature: Ecommerce Shopping Cart for Hosted Websites

4. Utilize Consistent Branding and Design

Entrepreneur says,

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.”

Branding should be an integral part of your business: as much as your email marketing, blogging, and products. Sure, it’s a lot of work, but it shows your professionalism. Who are you? What are your values? How do you want your audience and readers to see you? Use the same voice and values across channels to create a consistent experience for your readers and customers.

Beyond branding, the design is a crucial part of your business, too. Make sure your images like headers, profile images of your social media accounts are consistent. Consistency breeds trust.

Quick tip:

Choose 3-5 colors, 2-3 fonts, and use them throughout your designs on social media and blogging

5. Create Product Listings that Sell

Writing product listing copy that sell comes down to clear and concise writing. What are you selling? How does your customer change if they purchase your product(s)? Integrate these benefits and outcomes directly in your item titles and descriptions, so there’s no question about what a buyer receives.

If you sell ebooks, audiobooks, or digital courses, we suggest using the ebook cover as your item preview image. Are you selling physical products, too? Your buyers want to see exactly what they’ll be purchasing, so use exceptional photos. Inspire customers to buy with clear and compelling copy.

Read: New Feature: Bulk Import Items to Your Selz Store

6. Create About and Contact Pages

The best eCommerce platform always needs an About and a Contact page. About pages allow buyers to get to know you, or your business, on a more personal level. We love seeing sellers utilizing Contact pages because it encourages trust. If your buyers see there’s an easy way to reach you if they have a question, they’ll be more likely to buy from you. Not only is having a contact page on your eCommerce store best practice, it increases professionalism: no contact information looks scammy.

7. Add Your Social Media Accounts

Add your social media accounts to your eCommerce store, so your buyers and readers can easily connect with your brand outside your eCommerce store.

8. Embed Your Store on Facebook

Got a big social media following? With Selz, you can add your ecommerce store directly to your Facebook business page, increasing sales directly from your audience. They don’t need to leave Facebook to purchase from you. Our Facebook app integration is free with every Selz account and keeps your Facebook business page looking professional and sleek, too.

9. Start Blogging to Improve Your Ecommerce Store

The best way to educate your buyers is through blogging. Blogging builds trust while promoting your products and services at the same time. Integrate your business goals from tip #1 with your blogging schedule. Our Store Pro store themes Avalon, Colorado, and Simple have blog capabilities, making it easy for you to sell your products and educate your buyers all in one place.

Over to you!

Setting up your eCommerce store takes a bit more thought than throwing your items up for sale. Do you have the tools? Do you have the talent?

As a business owner, it’s up to you to always tweak and improve your store, so it’s easy for buyers to choose you over the others. Are there any other tips you would add? Anything that’s worked really well for your eCommerce store? Leave a comment below and let us know!

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About the author

Kristen Runvik

Kristen Runvik

Content strategist and holistic herbalist with experience in collaborative content creation and strategy implementation, multidimensional and highly creative content development, ecommerce growth, and medicinal plant, flower, and herb expertise.

Kristen is also the Founder of Lagom Body Co., a multidimensional skincare and lifestyle brand.