It’s not easy getting started selling online, and the process can at times be disheartening. Don’t let it get you down. Even if you are struggling, there are a ton of steps you can take right now to boost your sales and reignite your business. Remember that creating content and tweaking your existing work are slow processes over time.
Regardless of where your business is now, these tips and tricks are great ways to supercharge your sales and build your bottom-line in time for the end of the month.
1. Regularly share your product on Facebook, Twitter, and Pinterest
You have amazing products for sale right now, but potential customers aren’t likely to stumble across them without your help. Even if you’ve already posted or Tweeted about your products, do it again. And again. Make sure to fill the spaces between posts with regular content and updates, but don’t be shy about repeating yourself.
Changes to social algorithms mean that your Facebook updates will be seen by less people if they are not boosted, and Twitter feeds are full enough that it’s easy to get lost in the shuffle. Social media is generally built for quick consumption, and a message appearing three or four times before it sticks is not uncommon. Regularly scheduling posts about your product and finding a range of ways to connect it to the needs and pain points of consumers is a great way to boost your sales.
2. Email your list about your product
Yep, I do mean a whole email focused on your current offerings. This may sound spammy, but don’t worry- it doesn’t have to be. If someone has gone to the trouble of signing up for your list and hasn’t unsubscribed, chances are they actually want to hear from you. They’ve already shown interest in your product and, given the chance to see the value of your offerings, will often jump on a sale or new product.
A list of subscribers that you email regularly are sales gold. Don’t forget to hook up your MailChimp, AWeber or Campaign Monitor list to your Selz account to grow your list over time as the sales roll in.
3. Offer a discount or special gift for returning customers
Repeat business is an untapped resource for many sellers, but it can be a major way to boost your sales. Think about the last few purchases you made. Chances are they were from a business that you’d bought from before- why is that? Particularly with online transactions, it is a matter of trust. If I’ve made an online purchase and it went well (I received my product, got what I paid for, and was satisfied), then I would be comfortable doing so again from the same provider. The same likely goes for your customers.
4. Add a Store to your Facebook Page.
If your audience primarily hangs out on Facebook, then it makes sense to offer your products for sale there too. It’s totally free to add your Selz Store to your Facebook page and it only takes a few minutes to get up and running.
Your buyers will be able to purchase without having to go to an external site, which reduces friction and increases conversions. It also means that customers can continue enjoying your content. Don’t forget to rearrange the apps on your Facebook pages so that visitors can easily see your store in the top row.
5. Tidy up your product listings
A sloppy listing is often a deal-breaker. It’s incredibly difficult to convert visitors into sales if the product isn’t well represented. Some things to keep in mind:
- Is your product name clear?
- How is your product description?
- Have you laid out the information in an attractive and compelling way?
- Does the preview you’ve chosen make your item seem desirable?
Good quality photography or a demo video is a must for physical products. If you’re selling coaching or an Ebook, a short video explaining the product can be incredibly powerful. Video not up your alley? Canva is a free online tool for graphic design, and it’s impressively easy to use.
Selz sellers Lion and Anvil have beautiful, simple photography, which ties into their overall aesthetic and clearly shows their product quality. Think about what it would take to make you whip out your credit card, then polish that listing up until it’s irresistible!
6. Swap a share
Sometimes it’s easy to forget that you don’t have to go it alone as an entrepreneur. When you’re looking for a quick way to boost your sales, why not reach out to a like-minded entrepreneur and offer to share their products with your audience in exchange for the same action on their end? This is a great way to reach an entirely new audience and build connections with a similarly-oriented community.
Concerned about competition? Look for entrepreneurs that exist in complementary niches. Ideally, you’ll be sharing with an audience that could find value in both of your products, possibly together.
7. Adjust your prices
Pricing is paramount when it comes to converting visits into sales. Are your prices too high? This could scare potential customers off, or set the individual items in a bracket above what your target is prepared to pay. Maybe your prices are too low- customers may feel that they aren’t buying something of sufficient quality or value.
Think about your product and your audience, and conduct research on similar products in the market. How do you want your customers to feel when they make a purchase? Like they’ve snapped up a bargain? Like they’ve made an important investment? You may even want to test out letting customers decide their own price by using the Pay What You Want feature. Your buyers need to feel comfortable – excited even – to part with their dollars in exchange for your product. Finding the right price tag can be just the kick that you need to boost your sales.
8. Offer your customers PayPal as well as MasterCard or Visa
Don’t miss out on sales that could have been because a customer didn’t have their credit card on them while surfing. PayPal is an incredibly popular tool for shopping online, so by installing our PayPal Unlimited app you’ll be giving your buyers all the options they need to make payment as easy as possible.
These are only a handful of ways that you can boost your sales- check FounderU regularly for tons more helpful content. Have you found tricks that work for you? Let us know in the comments!