Do want an online store but don’t want to spend thousands of dollars building an eCommerce website? If the answer is yes, then let’s build your own store using Selz and our simple themes!

We’ll show you how to build an eCommerce website in 7 steps, quickly and easily, without any special technical skills or experience.

Building an Ecommerce Website in 7 Simple Steps:

Step 1: Choose a domain for your eCommerce website
Step 2: Choose the right platform
Step 3: Design your store
Step 4: Set up payments
Step 5: Add products
Step 6: Test the checkout
Step 7: Look after SEO and analytics

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building an ecommerce website

We’ve done a ton of work to make it simple to not only build your ecommerce website, but to turn it into a selling machine. We started with themes – giving you the opportunity to choose from beautifully designed stores to get you started. Then we optimized our store editor – allowing you to fully customize your store by adding blocks, extra features and making it completely unique to your brand. Follow these steps to create an ecommerce website.

Here’s what you need to think about when creating with the best eCommerce platform.

Step 1: Choose a domain for your eCommerce website

Do you need a custom domain for your eCommerce website? The short answer is no, you don’t need one as you get your own sub-domain like “” for free when you register for free with Selz.

If, you plan to sell multiple products and build a brand, a custom domain is the way to go. A custom domain gives your eCommerce store:

Using a custom domain with your Selz store can be accomplished in just a few clicks. If you have a domain name already, you can quickly configure it to your Selz store. If you don’t have a domain name yet, you can purchase and set one up right on your Selz dashboard.

eCommerce website

Here are more detailed instructions for managing your custom domain with Selz.

Step 2: Choose the right platform

This is easy. You ideally want an eCommerce platform that’s flexible and easy to use. Most small business owners don’t want to be bothered with hand coding their website. Business owners and solo entrepreneurs need a platform that integrates easily with their existing site or allows them to set up a site from scratch in only a few simple steps.

That’s why Selz is a popular choice for many online entrepreneurs. It’s designed to help you create a professional and stylish eCommerce website and a competition-beating price point. Plus, your store can be easily customized, as you’ll see in the next step.

If you’ve already got a website, you can easily add buy buttons, widgets or embed a simple store to any page on your site. If using WordPress for your site, there is a free WordPress eCommerce plugin available for you to use.

Step 3: Design your store

Next, it’s time to design your store. Selz allows you to add pages, products, blog posts, images, text, videos and more to your online store to make your customers feel more comfortable about making the purchase.

Make sure to choose a theme that represents your brand and allows you to showcase your products in the best light possible. With Selz, you can choose one of our easy to use (and beautiful, if we may add) themes. You can easily demo or preview our themes with your store to make the best choice.

Include an about page and a contact page at the very least to help potential buyers connect with you. You can add video and text onto your pages as well. Other important items for your eCommerce website include:

  • A photo: People like dealing with real people
  • A store name: Selz uses your account name by default, but you can always change this.
  • A logo: For branding and recognition
  • Trustmarks and payment logos: These help people feel comfortable shopping with you and are built into Selz

Give your whole store a professional look by using the themes created by Selz. This provides a business-like design with just a few clicks of a button, making it more likely that people will want to buy.

See how our new drag and drop store builder works:


If you haven’t yet, make sure to read our series “Design Your Website To Increase Sales” for some more tips and tricks. Your store is where you convert customers, gather customer details and build direct relationships with your customers.

Step 4: Set up payments

There are two key aspects of payments for your eCommerce website: how customers are going to pay you and how you are going to get those payments into your own bank account. In many cases, this means finding a third party payment processor to act as the go-between.

Luckily, when you use Selz, there’s no need for that. It couldn’t be easier and quicker. Selz offers:

  • Secure payment handling
  • Integrated SSL
  • Acceptance of payments from anywhere
  • Payments via PayPal or into your own bank account
  • WordPress eCommerce integration

Step 5: Add products

Next, add some products to your eCommerce website. Here’s how this works with Selz:

  • Choose your product type (physical, digital or service). If you’re offering a video course, it’s worth noting that Selz has no bandwidth or storage limits and you can upload files up to an enormous 15GB
  • Give your product a name and description
  • Set the price and the quantities available for sale
  • Create a preview of your item by uploading a photo, an audio file or even a video preview.
  • Read: 7 Steps to Creating Picture-Perfect Product Images

  • Choose from a range of delivery and pricing options as well as specifying any variants

eCommerce website

Note that great descriptions and clear images are proven to convert, so it’s worth spending some time on this step.

39% of people will stop engaging with a website if images won’t load or take too long to load. (Source)

Remember, pictures are worth a thousand sales, so be sure to check out this helpful guide to creating great product images.

Step 6: Test the checkout

Shopping cart abandonment is the plague of eCommerce websites. Avoid it by:

  • Making sure your website and especially your checkout works on tablets and smartphones. There are no worries on this score as Selz as it’s designed to work on desktops, smartphones, and tablets.
  • Letting people purchase multiple items at once.
  • Offer free shipping if you can, or be very clear about shipping costs upfront before customers get to the checkout)
  • Sending cart abandonment emails anytime someone leaves without completing their purchase
  • abandoned cart emails

In 2017, the Baymard Institute took the average of 37 cart abandonment studies and found that the average online shopping cart abandonment rate is 69.23%. This is an incredible number of carts going un-purchased.

We’ve found that one particularly popular payment option is PayPal, which is why we’ve made it super simple to accept PayPal payments from your customers our simple PayPal feature. Yay!. With Paypal as a payment option you can take payments from anywhere and give those customers extra peace of mind.

Step 7: Look after SEO and analytics

One thing that is very important in creating your eCommerce website is search engine optimization (SEO). Use the latest guidance on SEO to help people find your eCommerce website, products, and services online.

building an ecommerce website

Track the performance of your eCommerce website with an analytics solution. As well as the business reporting within Selz dashboard, Selz also integrates with Google Analytics so that you can gain deeper insight into how your marketing efforts are performing. This will help you monitor site and product pages so you can improve them for more sales, reach, and effectiveness.

Extra Credit: Market Your Website

That’s it. You’re done! You now have your own online store.

But, now the most important step. Once you have created an eCommerce website, you need to promote it to increase traffic and drive sales. Selz helps with this by including:

  • Linking your eCommerce site with Facebook which has one of the biggest audiences for your products.
  • Enabling social sharing for your products – a one-click process
  • Adding customers to your existing email marketing lists (free integration with MailChimp, AWeber, Campaign Monitor and more) so you can inform them about new offerings.

Follow these seven steps and you will soon have an eCommerce website that works – and it will only take a few minutes.


Here’s a recap of what Selz offers for your eCommerce store:

  • Easy store builder so your website is ready in a few minutes
  • Beautiful themes to set up your online store.
  • Use of a custom domain name
  • Multiple payment options, including option of offering PayPal
  • Secure shopping and checkout with SSL
  • Easy customization via content blocks and more
  • Email marketing integration with MailChimp, AWeber, Campaign Monitor and more
  • Business automation through hundreds of apps provided by our integration with Zapier
  • Unlimited bandwidth for audio and video

Try out Selz and start building your eCommerce website. You can sign up for a free 14-day trial today to get started!