Sharing your content online is one of the more important parts of running a well-oiled online business, but it’s way too easy to get stuck in the hamster wheel of content creating and sharing. If you feel overwhelmed by all the content you need to create and share, it’s time to automate your content strategy.
How many times have you intended to only like a few images on Instagram to then find yourself setting the scene for a whole new Instagram post later? I think we’re all guilty.
Beyond your product or service, content truly is the lifeblood of your online business. Whether you want to schedule your Facebook posts ahead of time or automate Pinterest pins, it’s worth having these tools in place to automate your content strategy, so that you have time to do the work.
Here are some tools we think can help.
Trello and Google Docs for content planning
Trello and Google Docs are our favorite tools for brainstorming content and implementing our content strategy.
Google Docs is useful for writing blog post drafts and collaborating with team members, virtual assistants, or guest bloggers. We also house brand voice and tone guides in Google Docs, making it easier than ever to refer to at any time or share with others.
Trello is best for prioritizing content and watching your content strategy in action. Since Trello gives you the ability to create different boards and cards within those boards, it can be great for planning an overall content strategy for different platforms like your blog, Facebook, and email marketing. Trello also allows for assigning content to specific users and adding due dates.
Whether you have a team of 1 of 10, Trello can help wrap your head around your strategy. Plus, it’s free!
CoSchedule for writing and scheduling WordPress content
Instead of writing all your posts within WordPress, you can write them within CoSchedule and schedule a publish date. CoSchedule will then automatically publish your content to your WordPress blog on your chosen date.
While you can schedule a publish date in WordPress, too, CoSchedule automatically schedules your newly published content to share on Twitter and Facebook on the day of publishing, day after publishing, and over the coming 2, 4, and 6 weeks (or whatever custom schedule you implement).
CoSchedule integrates with Buffer, too, making it easy to integrate newly published content via CoSchedule with your Buffer account.
Hootsuite or Buffer for social media scheduling
Hootsuite and Buffer are two social media scheduling tools that help save you time by automating your social media posts for you. Instead of staying glued to your laptop, sharing new blog posts on Facebook, Twitter, Instagram, and other social media platforms, Buffer and Hootsuite can do that for you.
Scheduling your content makes it easier to stay top of mind with your audience, too, without the time commitment, making it more likely your content will show in your audience’s timelines.
Automating your social media can help limit your screen time, giving you the space needed to do the work.
Later for automating Instagram posts
Feel like Instagram is a total black hole, with your productivity taking a hit? While we realize that Instagram is hugely important for brand awareness, being attached to your Instagram account, liking posts, and sharing images can be overwhelming for the micropreneur, especially if you’re just starting out.
With Later, your Instagram images can be scheduled out much like you schedule Twitter or Facebook posts with Buffer. While we realize that automating Instagram posts takes away from the authenticity of the platform, it can be wildly helpful when you’re first getting started.
Always make sure to schedule in time to manually post on Instagram and authentically engage with the community that you’re growing. Your engagement with followers is just as much a part of your brand as the content you post.
BoardBooster for automating your Pinterest boards
Don’t know how to continuously post fresh content? Cue BoardBooster. BoardBooster automates your Pinterest activity using a feature called Looping, so that your pins are continuously showing up in your followers feed and helping you stay top of mind without you having to do anything.
In your BoardBooster Looping settings, simply choose specific boards you want repinned, how often, and how many pins:
The key is to consistently add pins that link back to your website, blog, or store, so your followers will be reminded to check your content out, repin it, and come back for more later.
If you’ve yet to use Pinterest to your business’s advantage, now is the time to do so. While all the rage is focused on Facebook and Instagram right now, Pinterest is a powerful ally for solopreneurs. Using Pinterest is one of the most fun and easy ways to build brand awareness and traffic back to your website, blog, or store, as long as you are consistently pinning fresh content.
Over to you
Not only is consistently sharing your content important for brand awareness – it’s also important for growing your online business. The more quality content you create – and share – the more people see it.
Luckily, with a little strategy and helpful tools, you can share and manage your content more effectively, giving you more time to do what you’re best at.