It seems that no matter how much content there already is out about online marketing and ecommerce, things are always changing and evolving as we learn more and more about our behavior online.
A few months ago, we sent out a survey to our email list. Full of online entrepreneurs, creative entrepreneurs, and business owners, we wanted to know: What do you want to hear more of on the blog?
At the very top of that list was online marketing and ecommerce tips to grow your business, so we decided to put together some expert marketing tips together for you.
Have no fear: We’ve scoured blogs and books written by expert authors, founders, and entrepreneurs to find out what they think about marketing and how that can help you with growing your online business.
Making smart choices about online marketing is always helpful when experts lead the way for you, so let’s get started.
Here are 7 expert marketing tips to grow your business:
One out of every five page views in the United States is on Facebook. ― Gary Vaynerchuk, Author of Jab, Jab, Jab, Right Hook and owner of Vayner Media
If you aren’t utilizing social media to sell your products, you may be missing out.
Although not all brands need to be on every single social platform (not even we are), it is important to be on the platforms where your target market hangs out. If you already have a robust Facebook business page, adding an ecommerce store to your page might be a good move.
As founder of Vayner Media, Gary is deep in the trenches of media, so take his advice to heart.
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. ― Gary Vaynerchuk, Author of Jab, Jab, Jab, Right Hook and owner of Vayner Media
Many online sellers swoon over the idea of making money from digital products and living anywhere. But what they forget? You actually need to have a business, too.
Selling digital products is typically only part of an online business strategy, not the business.
For example, if you are selling nutrition plans, you are likely also a nutrition coach that makes a bulk of your income from one on one coaching sessions.
Selling online is not for the faint of heart and you have to be committed to creating something that will last: Not just one $9.95 ebook that you expect to make you rich.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk, Author of Jab, Jab, Jab, Right Hook and owner of Vayner Media
Want to stand out online? Then put some effort into it.
With all online marketing, you are competing with every other person on social media ― brands or not ― for the attention of your target audience. Make your target audience feel awesome, connect with them on a deep level, and engage with them in a meaningful way.
One easy way to do this is authentically sharing about your life and incorporate it into your business. Lots of entrepreneurs, small and large, use Instagram to connect with their audience in a more personal way while also promoting their lifestyle and products.
You know, if you make a customer unhappy they won’t tell five friends, they tell 5,000 friends. ― Jeff Bezos, Founder & CEO of Amazon
Now that so many businesses are online, and most people have access to creating free websites, blogs, and social media accounts, it’s easier than ever for negative experiences with your brand to spread like wildfire.
There are some online business customer service basics that make your customers love you, like making it easy for them to contact you, being super descriptive in your product descriptions, and creating an unforgettable experience with your brand whether they buy from you or not.
Overall the web is pretty sloppy, but an online store can’t afford to be. ― Paul Graham, YC
We love this quote.
Why? Because there’s nothing worse than an amazing business or product hiding behind an ugly, hard-to-use ecommerce store. With so many (mostly free) tools for making a slick ecommerce store and brand, there’s really no excuse.
Design and Pages, which comes with every paid plan, gives you a super professional, easily customizable store that is simple to use. All our themes are set up to help you display your products in the best way possible too, and with multiple images, you can show a preview of your ebook or the many angles of your physical product.
If you use your money to create exceptional products and services, you won’t need to spend it on advertising. ― Seth Godin, Best-Selling Author, Entrepreneur, and Marketer
Controversial, maybe, but we can agree that creating products that positively impact lives spread simply through word of mouth. Aim high with the execution of your products, let your biggest supporters know (or your Wolf Pack as Emily and Kathleen from the Being Boss podcast would say), and never have to advertise your products again because they’ll do it for you.
This goes against the mentality that we need to use social media like Instagram and Facebook to sell online, but could Seth be right? Hmm.
Whether you sell digital or physical products, or services, using blog content to educate your buyers must be part of your online marketing efforts. Too many times, sellers make the mistake of thinking all they have to do is publish an item for sale and the customers will come to them.
Wrong! If you’ve sold anything online before, you know it takes effort, commitment, and consistency.
So, decide to be awesome, share your advice freely, and teach your customers what they need to know to make the most of your product in their life.
There’s no doubt that opinions about growing your online business changes from person to person as you can see in some of our favorite expert marketing tips above. So, find what you resonate with above and leave the rest. Don’t forget: Take action! The success of your online marketing efforts lies in your commitment to put yourself out there, create exceptional products, and share them with the world.