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If you already have a Selz store, you can easily start selling direct to your Facebook community with just a few clicks. If you don’t have a Facebook store yet but have a robust Facebook community, it might be time to create an online store to give the people more of what they want: your content!

Whether you give products away for free or you sell products for a flat fee, you can install your Selz store directly to your Facebook business page. With over 60% of Facebook accounts contributing to retail traffic, there’s no doubt that adding a Facebook store to your online marketing efforts is a smart idea.

Here are some of the benefits of using a Facebook store to sell direct.

Adding a store takes just a few clicks

To add a Facebook store to your business page, simply login to your Selz account, click on Settings > Store and click the button to ‘Add Selz to your page.’ We’ll need your permission to install the store to your business page, so be sure to click ‘Yes’ on the following pages. Once you choose a page to install the store, your items are live on your Facebook page. Easy.

Your community stays where they already hang out

Converting a community member or reader takes a lot of effort. Adding a Facebook store directly to your Facebook page makes it that much easier for your community to buy your products. All they have to do is click on the ‘Store’ tab and they can look at your products on one page.

facebook store

facebook store

One account handles it all

Any time changes are made to your store, whether your items are updated or your button colors are changed, it automatically updates your Facebook store, too. This means there’s no need to manage inventory on your both Selz store and the Facebook store giving you more time to work on your products.

Smart analytics for tracking customers

Because they are linked, it’s easy as ever to track sales, too. Our Analytics dashboard shows you where your customers come from, including how many come from Facebook. Knowing where your buyers are coming from is a key metric to measure when selling online. You may surprised to see that your Facebook community converts more easily to paying customers than other online marketing efforts.

facebook store

Stay on brand with customized store colors is easy

In addition to adding the shop directly to your Facebook page, you can also add your own branding colors to your Facebook store, which can be managed in your Selz store settings within your Selz account. Strong, consistent branding makes it easy for your business to stand out in a sea of businesses online.

facebook store

Track Facebook engagement and reward community with discounts

You can always surprise your Facebook community, too, with a flash sale. Share a discount code on your Facebook page to further track your online marketing efforts and sales. Or, you can discount all your products like Jess did below.

There’s nothing like giving your Facebook community a reason to check your Facebook page than with exciting news, discounts, and personal updates which Jess does really well. Having an easy-to-access store makes it easy for customers to buy your products.

facebook store

Your community is busy! Remind them you have products for sale

Remember: your sales won’t automatically go up by adding a store to your Facebook page. You need to remind your community where they can buy or download your products to boost your sales. Inviting them to click on your Facebook shop is one easy way to do this.

Since it doesn’t require much, there’s no reason not to add a store to your Facebook page. Plus, selling direct on your Facebook store might be a great way to engage further with your community and grow your audience.

How are you going to make it easy for your audience to buy from you? Leave us a comment below.

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About the author

Kristen Runvik

Kristen Runvik

Content strategist and holistic herbalist with experience in collaborative content creation and strategy implementation, multidimensional and highly creative content development, ecommerce growth, and medicinal plant, flower, and herb expertise.

Kristen is also the Founder of Lagom Body Co., a multidimensional skincare and lifestyle brand.

One comment

  1. Judi Singleton

    A very informative article. I thank you for writing it and sharing it with us. Judi Singleton

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