To some, Instagram is a mysterious beast, full of foodie pics, fashion flatlays and a myriad of attractive young things hashtagging about their latest ‘teatox’.
But to those in the know, Instagram is the key to that sweet, sweet combination of genuine engagement and driving sales. With such a small amount of screen real estate to play with though, you need to be vigilant about best practice when you’re using it for business.
Here are our 5 tips on how to boost your online sales through Instagram. Our lovely Selz seller, wellness entrepreneur Nadia Felsch, has lent us her Insta account to demonstrate how to set yourself up correctly.
1. Take advantage of your “About” section
Mobile users are impatient, so you need to make it easy to find out what you’re about and access your store. It’s essential to have a link back to your store in the ‘About’ description in your Instagram profile. By linking straight to your store you’re encouraging them to check out your products quicker, which will hopefully lead to more sales. Your description should be short and to the point.
2. Make the most of your image
Creating a simple product promo image encourages your followers to go further than a like and to check out your product. We don’t recommend that you do this on every post of course – nobody likes a spammy Insta account – but scattered through other beautiful photography is essential to keeping your products top of mind.
3. Describe your products at length
Here’s where it feels a little counterintuitive.
Despite mobile-only providing a small space for you to play with, there’s one thing that mobile users love to do, and that’s scroll.
It’s almost an automatic reaction when you’re in the Instagram interface, so once a follower lands on your pic, it’s actually really valuable to give them something engaging to scroll through and focus on for a moment.
It’s a chance to describe your product in-depth, hook into the emotions of the buyer and also provide them with clear instructions on what to do next. Nadia has done a great job of this under her post here, cleverly using strokes to divide up the information into easy to digest pieces.
4. Play tag
Tagging is a great way to draw more people into your posts and grow your community. In this example, Nadia has tagged @wholefoodsociety. This let’s Whole Foods Society know that they’re being spoken of and gives them the opportunity to respond and share this with their followers.
5. Speak when you’re spoken to
This one is pretty simple, but if someone comments on your post it’s important to acknowledge their efforts.
Instagram can be a transient place, so replying to a comment is effective in not only making your follower feel good and be even more connected to you, but also in bringing them back to the post to check out what you’ve said.
If they didn’t quite go through with a purchase the first time you might lucky on their return visit.
Check out more Instagram tips in this video: