To some, Instagram is a mysterious beast, full of foodie pics, fashion flatlays and a myriad of attractive young things hashtagging about their latest ‘teatox’. But to those in the know, Instagram is the key to that sweet, sweet combination of genuine engagement and driving sales. With such a small amount of screen real estate to play with though, you need to be vigilant about best practice when you’re using it for business. Here are our 5 tips on how to boost your online sales through Instagram. Our lovely Selz seller, wellness entrepreneur Nadia Felsch, has lent us her Insta account to demonstrate how to set yourself up correctly.
1. Take advantage of your “About” section. Mobile users are impatient, so you need to make it easy to find out what you’re about and access your store. It’s essential to have a link back to your store in the ‘About’ description in your Instagram profile. By linking straight to your store you’re encouraging them to check out your products quicker, which will hopefully lead to more sales. Your description should be short and to the point.
*Tip. When you’re adding your Selz store URL, make sure you copy and paste it exactly as is. Selz URLs are like this https://nadiafelsch.selz.com/ and they do not include “www”. This keeps your store secure for your customers.
2. Make the most of your image. Creating a simple product promo image using a tool like Canva is easy, professional looking and encourages your followers to go further than a like and to check out your product. We don’t recommend that you do this on every post of course – nobody likes a spammy Insta account – but scattered through other beautiful photography is essential to keeping your products top of mind.
We’d love to hear your own tips about how you use Instagram for business! Let us know in the comments below. And if you love Nadia’s work as much as we do, head on over to her site and pick up her gorgeous eBook “Eat Well, Look Good, Feel Great.”
And of course don’t forget to get yourself a free copy of our eGuide “The 5 Golden Rules of Instagram High Scrollers” to get yourself supercharged and superpowered in your Insta game!