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Pinterest is a great tool for building a relationship with new and old followers. It’s a platform for the imagination, a place where people go to carry out ‘intentional daydreaming’. Contrary to popular belief, it’s not just for the art, design, and handmade community either. Service brands and large companies are finding value in capturing the imagination of their customers and are finding that it’s a great way to promote the ideals and story behind their brand.

Here’s a few tips on how you can create desire for your brand through Pinterest.

If you have a physical product, take great photos. Turn those images into pins and create a board specifically for them, or incorporate them into some of your other boards.
People want to know about you and your business, so images of you, your team, your workspace, and any progress shots are great. You could even have a board for each staff member to pin to so that their personality really shines through. This butcher shop’s board is a great example of how to do this.
If you know someone in the same or complimentary field why not ask them to curate a board for you? Etsy does this well, with boards from well know blogs such as Apartment Therapy and Martha Stewart Weddings Magazine.
Create an inspiration board for yourself. People come to Pinterest to be inspired and to share that inspiration with others. It’s a great forum for you to gather your creative thoughts and people that are interested in you or your brand will appreciate the insight.
Connect your Pinterest account to your Facebook Page. It’s a great way to showcase your boards without letting a potential customer or follower get lost in someone else’s Pinterest content.

If you want to share thoughts and ideas more than images, consider creating some inspirational quotes. Sites like recitethis.com turn your own words or favourite quotes into gorgeous graphics, and let you share straight to Pinterest.

How are you using Pinterest to connect with your audience? We’d love to hear your suggestions!

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About the author

Melissa Whidjaya

Melissa is the co-founder of Bloombox Co. Bloombox Co works to connect flower growers and flower buyers, creating a distribution system that reduces waste, improves profitability for growers, and removes barriers to consumption, providing flower lovers with a fresher, more sustainable product than ever before.