The frenzy of Black Friday has become as tradition as turkey and stuffing, but Cyber Monday is swiftly becoming the new black. E-Commerce offers customers the ease and convenience of shopping anytime, anywhere, and with not lines or waiting. Cyber Monday can be a game changer for your online store, but it will take some preparation. Here is a 6-point checklist to ensure that your Cyber Monday sales bring you plenty of good cheer this holiday season.
Step 1: Start Marketing Right Away
Smart shoppers will be doing their research for the best deals well before the big day, so be sure that your social media posts and newsletters are drafted and ready to go. Now is the time to source all images, ads, blog posts, and more that you’ll need to build anticipation for your Cyber Monday offerings. It’s also a good idea to update your website to include a note next to items that will be part of your Cyber Monday discounts or deals.
Step 2: Develop an FAQ for First Time Users
First time visitors to your site may have questions about products, shipping, and returns, which why including or updating an FAQ section is invaluable. Customers will be able to have their inquires answered immediately, building their confidence in purchasing from you, and making the process convenient for them.
Step 3: Optimize Your Online Store
Your website should be easy to navigate all year around, but now is the time to test out the functionality of your page. Be sure that design elements such as headers, fonts, and colors are consistent throughout the site. Also include any recent how to videos our educational materials that might better inform consumers on your products. Perhaps most importantly, be sure that all links and buttons on your site are navigating accurately, and functioning properly.
Step 4: Ensure Mobile Friendly Shopping
There is no way to tell if a buyer will be shopping from their smartphone, desktop, or tablets, so cover all your bases, and be sure that your site is easy to navigate on any device. Some suggestions would be creating adaptable layouts, include larger font or images to cut down on zooming in on smaller screens, and offering the customer a desktop view option for mobile devices.
Step 5: Take Inventory
Once you decide on your Cyber Monday deals, make sure that you can support the offer. Study the previous years sales to provide a benchmark for the upcoming season. Know your best sellers, and be sure to that you have systems in place should you run low on inventory sooner than expected.
Step 6: Create Long Term Clients
Give yourself the gift of information and stats by capturing emails, gaining insights, and other data from your Cyber Monday sales. You’ll want to know factors like which social media platforms drove the most traffic to your site, and at what time of day did sales peak. This will help you better target your audience and make predictions for next year. Also make capturing customer information a top priority. Making the sale on Monday may not happen, but if potential buyers are added to your sales funnel, you’re much more likely to make the sale before the season is over.
Follow this list and check it twice to ensure that both you and your customers have a stress free Cyber Monday. If you’re looking for a more in depth guide to prepping your online store for Cyber Monday, check out this post. Happy selling.