People who like your Facebook page want to know more about your business and Facebook offers a convenient way to have a conversation with people who are interested in your business. Utilizing your business on Facebook allows the customer to experience your company in a whole new way
The good news is that small businesses can use Facebook to show off their personality more than traditional advertising. Facebook is a great way for small businesses to interact with customers and despite the well reported drop in posts reaching a page’s fans, Facebook is still the largest social network and has 1.23 billion users since beginning 10 years ago. It’s never too late to have your business on Facebook.
An example of how a business has successfully used Facebook to grow is the online furniture store MilanDirect.
MilanDirect has more than 82,000 likes and the founder, Dean Ramler attributes a lot of their success to social media. They have a higher direct conversion rate from Facebook Fans, approximately 2 per cent, compared to the 1.5 per cent from Google search results. The greater conversion is attributed to the greater engagement of Facebook fans who already feel something for the business.
The saying a picture is worth a thousand words definitely applies to Facebook posts and making your page visually appealing can pay big dividends.
Why are visuals so important?
We live in a visual age and images influences how we feel, what we do, and what we buy. For example:
90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text
40% of people will respond better to visual information than plain text
Incorporating eye-catching visuals into your marketing is incredibly important. You only have less than five seconds to grab a person’s attention and images are an effective way to do this.
Facebook posts with photos account for 93% of the most engaging posts
Kissmetrics found Facebook posts with photos get 53% more likes, 104% more comments, and 84% more click-throughs than text-only posts
Three fantastic free visual editing tools
We recommend you check out the following three free tools that you can use to create stunning visuals:
Canva – is a personal favorite as it makes creating visuals for Facebook and Twitter very easy using their templates.
Pixlr Express – is a Chrome extension that is very easy to use photo editor that has loads of effects, overlays, and borders. Pixlr Express is great for cropping or resizing images or adding text to a photo. I use this all the time to edit photos, and if you need something more like photoshop you can use the big brother version called Pixlr Editor.
Befunky – is a cloud-based photo editor and makes the bold claim of being the world’s best photo editor. This is a great choice for anyone that wants a simple and easy to use a free tool to crop, resize, adjust the contrast or saturation. It also has loads of photo effects and a very useful collage maker with tons of templates. Definitely worth checking out. And did I say it’s free!
Take a look at our post 15 free tools you should try for more free awesome tools that you can use to help with visuals, design, writing, SEO and social media.
How to promote your business on Facebook using visuals
Research what your target market like to share, what sort of posts and images to give you some ideas and then you’re only limited by your imagination.
1. Showcase your business
People love to do business with people. Help them see the human side of the business by showing images of behind the scenes.
Here are some great examples
Bourke Street Bakery show behind the scenes with how they make their wonderful bread and cakes.
NameArt whose owner, Charis uses Facebook really well to show what goes on behind the scenes and the work that goes into creating the personalized craft she sells. Personally, I really like buying something from a person and appreciate the efforts that Charis goes into to deliver her work.
Show yourself or members of the team in action. If speaking at an event, post photos.
This is how Lion and Anvil who make quality clothing and leather goods showed behind the curtain at a recent event.
Showcasing your products in use or in action is a fantastic way to use Facebook.
EasyLunchBoxes has a big Facebook following and showcases really well the lunchboxes in action with lots of suggestions for creative lunches.
Show off your products with great photography. Here are some fantastic examples from cakepopprincess who make cakes on sticks and who does most of her promotional business on Facebook. What I love about this business are their excellent product photos. They sell themselves, and make you want to reach out and eat one!
Plus you can share a product post using Selz that makes it easy for a fan to purchase in Facebook.
2. Spark a conversation or inspire
An image with a inspirational quote and a question stands out far more than a text statement with the same message.
Quotes work well as people can easily relate to them and share them quickly.
Here is an example from our own Facebook page that we recently shared from Marie Forleo’s Facebook page.
This is another example of using visual quotes from the Facebook page of Liquidoactive who sell mainly colorful yoga tops and pants.
Creating quote posts is amazingly easy if using one of the free tools available.
3. Spotlight your contests or promotions
Having an image of the prize can be all that is needed to spark a level of interest or buzz about your business. You can tie this into customers posting photos of themselves using your product by offering the chance of a prize or discount.
This promotion example is how Liquidoactive used an attention grabbing image to promote their mystery bag promotion.
4. Make your customers famous
Show how customers are using your products is a great way to build a stronger connection and helps create a community. Ask fans to share their photos! Lazypants do this really well on their Facebook page.
5. Share insider “how to’s” and tips
Use images linked to full blog posts with inside tips and how to achieve things can be very valuable. Don’t underestimate the things you might take for granted can make a difference to a customer and be massively appreciated.
Jessica Sepel is a successful nutritionist, health blogger and ebook seller. Jessica really uses visuals well on her Facebook page. This is a nice example of how Jessica uses a visual post to share her knowledge. Helpful and interesting posts like this help build engagement with fans without necessarily promoting a product all the time.
Go to a few Facebook fan pages of competitors and scroll down the page. What posts grab your attention? How many of them had images or visuals on them? You have heard of the saying “A picture is worth a thousand words”. Now compare it with your own Facebook page.
How do you plan on using great visuals to help you grow your business on Facebook? Share your thoughts on the comments below.
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