Writing and publishing an ebook is only half the battle. Now you’ve got to sell it. For authors who have poured their blood, sweat, and tears into creating an amazing book, marketing ebooks can sometimes be a painful challenge. Keep reading to learn how to market ebooks online.
Thankfully, the internet and the countless resources it has made available now make it easier than ever for authors to market their ebooks to the masses. Best of all, many of these resources require neither advanced technical knowledge nor boatloads of cash to use. If you’re looking for a way to sell ebooks online, consider checking out these five incredibly useful resources.
1. Marketing Ebooks with Email
There’s a reason that businesses are always trying to capture the email addresses of people who visit their site; one of the fastest, most effective ways to connect with your entire audience is through email marketing. Though a lot of other forms of digital marketing exist now – from social media marketing to influencer marketing – email marketing is still king.
2. Marketing Ebooks with Social Media
Email marketing may be the go-to of the digital world, but social media marketing isn’t far behind. With social media platforms such as Facebook, Twitter, and others, you can engage directly with your customers and provide them with interest-capturing content.
Another great option that Facebook offers is highly targeted advertising. Facebook allows you to target your ad based on age, geographies, gender, interests, political views, and much more. If you know the target audience for your ebook, Facebook allows you to directly target them rather than relying on a shotgun approach and sending your ad out to the masses.
3. Customer Data
In order for targeted advertising such as that mentioned above to work like it’s intended, you need to develop a detailed profile of your ideal customer. Going beyond this, collecting customer data informs a wide range of decisions such as the type of content that you publish, what book you write next, what platforms you advertise on, and more.
4. Marketing Ebooks with Sales Funnels
Like with any product, convincing someone to buy your book is not quite as simple as just showing them the book and expecting them to click “Buy Now”. Instead, you’ve got to lead them down an effective sales funnel.
What does a sales funnel look like? Well, in most cases it starts with a great landing page. This landing page serves as an informative introduction to your book that is relevant to what brought the customer there to begin with (such as an ad campaign or an offer that you sent out to your social media fans).
One app that can help you create a great sales funnel is ClickFunnels. This marketing automation software makes it easy to create effective landing pages and customized sales funnels that are sure to make it easier for you to sell ebooks online.
5. Using Automated Apps to Market Ebooks
The fact that there are thousands of apps available for you to use to help sell ebooks online is certainly a good thing. However, organizing and streamlining all of these apps can certainly be a hassle.
Make Use of the Right Resources for Marketing Ebooks Online
We live in an age where tools that were once only available to large companies have now become accessible and affordable to most anyone.
If you are looking for a way to kickstart your ebook sales and single-handedly wield the power of an entire marketing team, the resources outlined above are well worth checking out.