Writing and publishing an ebook is only half the battle. Now you’ve got to sell it. For authors who have poured their blood, sweat, and tears into creating an amazing book, this can sometimes be a painful realization. Keep reading to learn how to sell ebooks online.
Thankfully, the internet and the countless resources it has made available now make it easier than ever for authors to market their ebooks to the masses. Best of all, many of these resources require neither advanced technical knowledge nor boatloads of cash to use. If you’re looking for a way to sell ebooks online, consider checking out these five incredibly useful resources.
1. Email Marketing
There’s a reason that businesses are always trying to capture the email addresses of people who visit their site; one of the fastest, most effective ways to connect with your entire audience is through email marketing. Though a lot of other forms of digital marketing exist now – from social media marketing to influencer marketing – email marketing is still king.
How do you get started with email marketing, though? Sending your fans emails one at a time from your personal account is going to be very efficient. While doing this would have a personal touch, it’s not going to be very professional either. Instead, make use of dedicated email marketing apps.
One of our favorites is MailChimp, which allows users to create great looking emails full of images, links, buttons, and more then send them out to an entire list of subscribers. Best of all, if you have 2,000 subscribers or less, MailChimp is completely free. For ebook authors who want to get serious about email marketing, an app such as this is the only way to go.
2. Social Media Marketing
Email marketing may be the go-to of the digital world, but social media marketing isn’t far behind. With social media platforms such as Facebook, Twitter, and others, you can engage directly with your customers and provide them with interest-capturing content.
When surveyed about which form of social media marketing paid off the most, businesses overwhelmingly agreed that Facebook Pages was the best. Facebook has the largest user base of any social media site. It also offers the most options to businesses, authors, and anyone else selling a product.
One of these options is to create a Facebook page for your book or for yourself as an author. Once you’ve got people to “like” your page – which can be done in a number of ways – you can engage with them directly and promote your book to them however you find most effective.
Another great option that Facebook offers is highly targeted advertising. Facebook allows you to target your ad based on age, geographies, gender, interests, political views, and much more. If you know the target audience for your ebook, Facebook allows you to directly target them rather than relying on a shotgun approach and sending your ad out to the masses.
3. Customer Data
In order for targeted advertising such as that mentioned above to work like it’s intended, you need to develop a detailed profile of your ideal customer. Going beyond this, collecting customer data informs a wide range of decisions such as the type of content that you publish, what book you write next, what platforms you advertise on, and more.
As nice as it would be to automatically swipe the info of anyone who visits your website, the only way to gather customer data is to ask them for it. For this task, there’s no better app than SurveyMonkey.
SurveyMonkey allows anyone to easily create custom surveys that are designed to attract the interest of users and encourage them to complete this survey. It’s a great tool for learning more about your audience so that you can better target your efforts to sell ebooks online.
4. Sales Funnels
Like with any product, convincing someone to buy your book is not quite as simple as just showing them the book and expecting them to click “Buy Now”. Instead, you’ve got to lead them down an effective sales funnel.
What does a sales funnel look like? Well, in most cases it starts with a great landing page. This landing page serves as an informative introduction to your book that is relevant to what brought the customer there to begin with (such as an ad campaign or an offer that you sent out to your social media fans).
After you take your visitor to the landing page, the next step may be to lead them to your product page, or your homepage, or a blog post, or wherever you feel the next, most effective step should be. The goal is that by the time the user does reach a page where they are prompted to purchase your book, they are informed, engaged, and ready to purchase.
One app that can help you create a great sales funnel is ClickFunnels. This marketing automation software makes it easy to create effective landing pages and customized sales funnels that are sure to make it easier for you to sell ebooks online.
5. Automated Apps
The fact that there are thousands of apps available for you to use to help sell ebooks online is certainly a good thing. However, organizing and streamlining all of these apps can certainly be a hassle.
Fortunately, if you want to automate your apps, there’s an app for that. It’s called Zapier, and it can be used to connect your apps and seamlessly move info between them. For those working with dozens or more apps, this service can often prove incredibly valuable.
Make Use of the Right Resources to Sell Ebooks Online
We live in an age where tools that were once only available to large companies have now become accessible and affordable to most anyone.
If you are looking for a way to kickstart your ebook sales and single-handedly wield the power of an entire marketing team, the resources outlined above are well worth checking out.