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You’ve already researched your target buyer, chose your niche, and know there’s a demand for what you want to teach in your eBook.

You’ve learned all about your target buyer, where they hang out, and validified your eBook niche and content. Next, your eBook needs to be created. But, where to start? Don’t fret!

We’ve got you covered with these 5 steps to create an eBook.

1. Planning, Organizing and Writing an eBook

Create a title for your eBook

Besides the content of your eBook, a clear title is essential. Your title should accurately reflect the content of your eBook. A subtitle adds depth to the title and helps carve out your eBook in the niche of your choice. Choose a title that your target market responds to well. If you aren’t sure, test it!.

Take a look at other best sellers in your niche to see what works. Are there common words and phrases you can work into your title? Also, consider what it is that you uniquely offer. What’s your angle? Why should people care? Why should people care about your eBook over another? This is your angle and can help you craft a smart eBook title.

Create an outline for your eBook

What are you covering in your eBook? How are you providing value? Think about the major themes of your idea and flesh them out into an outline using Evernote.

If you struggle with ironing out big ideas, consider using Scrivener. Some writers find including the introduction and conclusion in the outline as helpful anchors, too.

Schedule in your writing

Writing an eBook is no small feat. It requires commitment and consistency. Figure out what works best for you and stick to it. If you outlined 8 different chapter ideas for your eBook, consider writing and editing a chapter per week.

The most important strategy is consistency: figure out a way to hold yourself accountable. If setting a launch date for your eBook helps, add that to your most-used calendar and commit.

Editing your eBook

Infographic proofreading in 7 simple steps from selz ecommerce for growing businesses

Once you’ve finished your draft, you want to edit it. There are a couple ways to do the editing. Either you can do it yourself. Or, you can hire out a copyeditor through Upwork, Elance, or Fiverr.

Add a call to action

How do you want your readers to engage with you after they finish your eBook? Include a call-to-action at the end, whether that’s leading readers back to your website, or suggesting they read your other eBooks, guides, or tutorials you offer.

Link back to your website, or directly to an item listing on your Selz store.

Resources & tips for planning, organizing, and writing an eBook:

  • Aim for clarity in your writing: don’t try to be clever.
  • Review your chapter titles, eBook title, and content for ease of reading using the Hemingway App
  • Install Grammarly to your browser for editing
  • Ask a friend to proofread your eBook

Read23 Tools to Create an eBook

2. Format an eBook for difference devices

Besides offering your eBook as a PDF, you’ll want to also convert from a PDF to .mobi and .epub file if you want to offer your eBook for buyers with Kindles.

Through Selz, buyers can choose to ‘Send to Kindle’, so consider offering both .mobi and .pdf to your buyers for an easy buying experience. Use conversion tools to transform your eBook from PDF to other file types with KitPDF or Calibre. You can also hire someone on Fiverr or Upwork to do this for you.

3. Design an eBook Cover

Cover image

There are a few different ways to go about designing your eBook cover. One way is to use Canva and use their free stock images. You can also find free images at sites like Unsplash and Death To Stock Photo.


Remember to take a look at the niche you’re writing for to see what covers sell really well. Do you find a common theme between them all? Take note and integrate it into your eBook cover.

You’ll also want to stay on brand: what colors and fonts do you use with your business? Integrate these with your eBook, too, to build trust amongst your readers.

If you’re choosing to design your own eBook cover, use similar font and images you see throughout your niche while staying consistent with your own business’ branding.


If you have a knack for writing, but not designing, consider outsourcing the design process to a professional. You can easily hire someone through Upwork, Elance, and Fiverr.

4. Publish and Sell an eBook

Self-publish your eBook

Using Selz makes it super easy to upload your eBook and sell ebooks directly to your buyer. The best thing about self-publishing with Selz is that you retain over 95% of your profits.

Unlike Amazon, you have complete control over your customer relationship, including email addresses for email marketing.

Once you’ve uploaded your eBook to Selz, you’ll have a landing page to send your readers to, or you can integrate our buttons or widgets directly to your own landing page on your website.

List your eBook on a marketplace like Amazon

If you want to expand your reach beyond your audience, selling eBooks on a marketplace like Amazon is a good choice for you. It does take longer to receive payment and you receive less from Amazon than you do from Selz. Selling through Amazon typically provides you with 35-70% profit from each sale.

5. Marketing an eBook

Once you launch your eBook, your job isn’t over. Nope! It requires marketing your eBook consistently to those who want to hear about it and those you think would benefit from it. Here are a few marketing ideas for your eBook launch:

  • Promote your eBook in your email newsletter
  • Create a landing page for your eBook and share on social media
  • Schedule guest posts and interviews within your book’s niche
  • Add your eBook’s Selz widget to your blog’s sidebar
  • Add your eBook’s Selz ‘Buy it now’ button to a landing page or blog post
  • Include a call-to-action at the bottom of every blog post to check out your book
  • Include a call-to-action in every newsletter to buy your book
  • Integrate both paid and free marketing, like sponsored Facebook and Pinterest posts

Yes, creating your new eBook takes a lot of planning, organizing and, yes, writing. Luckily, there are resources and tools to help you create, launch, and market your eBook within your budget. 

About the author

Kristen Runvik

Content strategist and holistic herbalist with experience in collaborative content creation and strategy implementation, multidimensional and highly creative content development, ecommerce growth, and medicinal plant, flower, and herb expertise.

Kristen is also the Founder of Lagom Body Co., a multidimensional skincare and lifestyle brand.

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