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What is the first thing you look at when you visit an online store? Do you pay any attention to the user interface (UI)?

Even if you don’t consciously focus on user interface details, there’s a good chance that these impact the way you interact with a website, as well as your overall experience.

If you are in the process of creating a new online store, it’s a good idea to focus on the UI from the start. While this isn’t the only thing that deserves your attention, with this detail guiding you it’s much easier to make informed decisions.

online store

For a push in the right direction, it always makes sense to see what others are doing from a UI point of view. Here are six sites that have amazing UI:

1. Azazie

Azazie does everything right in regard to UI. From the design to the navigation, everything is exactly where you expect it to be.

Despite the fact that the company uses a variety of images on its website, it never feels cluttered or disorganized.

If simple and effective is what you are going for, review the Azazie website in great detail.

2. CreditRepair.com

Graphic design can be the difference between an online store with a killer UI and one that comes up short.

CreditRepair.com hit the nail on the head with its design, thanks in large part to the way the information flows from one section to the next.

Despite the fact that the company has a lot of information to share, everything is laid out in a clean and easy to find manner. Best yet, they were able to accomplish this with the use of both images and text.

3. Mint

Have you ever visited an online, just to find that the navigation is entirely too difficult to understand?

This is extremely frustrating, and something you definitely want to avoid on your own online store. It’s also something that may scare you away from searching for what you came to find.

Mint is a great example of a website that does everything right in regards to navigation. It doesn’t matter what you are looking for, you always seem to be pushed in the right direction.

You should never assume that a visitor will only visit one page of your online store. The right navigation setup is important, as you want your visitors to stick around until they find what they are looking for.

4. RealSpace

There is a lot to like about the RealSpace website, with its UI being something that stands out.

Some websites struggle to mix images, content, and animation. Others do so seamlessly, and that is where RealSpace fits in.

As you make your way down the homepage, you’ll fall in love with the combination of animation and still photos. And of course, there is plenty of text to ensure that you better understand everything the company has to offer.

5. Apprenda

Let’s face it: some companies have more information to share than others.
Doing so, all without cluttering your website, can be a tall task.

Apprenda is one of those companies with a lot to say. Even so, you never feel overwhelmed when you visit its website.

There is more information than you’ll know what to do with, but there’s never a time when you step back and wonder where you are or what to do next. Everything from the layout of the content to the surrounding design makes sense.

Test Everything on Your Online Store

All five of these sites have amazing UI. You can take cues from each one when building your own online store.

Once your first version is live, don’t forget to test everything. From the layout to the color scheme to the text, A/B testing is one of the best ways to understand what is and isn’t working for your store.

It’s easy to assume that your user interface is perfect, but you won’t know for sure until you run a few tests. Once you exhaust all your options, you can then settle on the details that make the most sense for your website and business as a whole.

Conclusion

The last thing you want to do is create an online store with a poor user interface. If this happens, you’ll chase people away from your site, thus making it more difficult to make sales and reach your business goals.

What are your thoughts on UI? Do you have a system in place for making all the right decisions when building a website? Are you going to take your chances and hope for the best? Share your approach to user interface in the comment section below.

About the author

David Wither

David Wither

David is a professionally accredited leadership and marketing coach who works with young founders and early stage teams to help them navigate through emerging marketing opportunities with a current focus on artificial intelligence and virtual reality. Using the identification of new technological innovations that give way to
different paths that can effectively reach customers, David is able to make marketing departments more effective, adaptable, and progressive.

Apart from coaching, David leads and manages multiple leadership workshops and team building seminars every year. With a background in management consulting and marketing, he’s able to create world-class environments that allow teams to operate at a higher performance and act as a stronger unit.

As an advisor for over 25 startups and founders, David’s experience includes several companies who’ve gone on to raise millions of dollars all the way to companies who’ve been acquired. As a consultant, David has worked directly with CEOs, CMOs, COOs, and everything in between.

In addition to teaching through workshops and direct mentoring, David is also a weekly contributor to The Huffington Post, Entrepreneur Magazine, Business.com, and Tech Cocktail. He graduated with a degree in Business Administration from the University of Southern California.

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