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Here at Selz, our job is to make the process of selling products online simple and powerful; from starting a new store to optimizing, growing, and diversifying over time.

We’ve seen what works and what doesn’t, and we’ve put together a recipe for doing it successfully.

Selz is built to make ecommerce for growing businesses and we’re excited to share our five secrets for successfully selling products online.


5 Secrets to Selling Products Online

1. Work works
2. Choose the right niche
3. Make the checkout process simple
4. Offer great customer service
5. Promote your store

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Infographic for a Selz article about selling products online successfully

Secret 1: Work works

Selling products online is unique because of the massive range of customers you can reach. In some ways, this evens the playing field, but remember, the millions of potential customers you can reach also have possibly thousands of competitor websites fighting for their attention.

First, you have to drive traffic to your site, then deliver great service and great products. The good news is, your overhead cost selling products online is significantly lower than opening a physical store.

the words work works in front of a brick wall shows that good old fashioned work is what makes a small business grow online

Secret #1 is simple: work works. Things will probably move slowly as you are first getting started, but the more time and effort you put into creating and promoting your online store, the more sales you will see. Keep in mind that you will need to build multiple channels for marketing your products. Social media, content, SEO, and paid advertising all take time, tweaking, and a little bit of work every day.

Don’t worry if this sounds overwhelming- we’ll get into helpful resources for these approaches later in the post. Know that you will need to gradually invest energy into your store to grow your customer base and get to the point where you are mostly focused on upkeep.

Read: Growing Business 101: How to Structure, Manage, and Succeed

Secret 2: Choose the right niche

The first question most of us ask when starting a new business is what to sell. There’s not necessarily a right or wrong answer.

That being said, considering the niche market you want to target is vital to the success of your business. Smaller niches will have less competition, giving you a better chance of connecting with potential buyers. On the other hand, your pool of customers will be smaller. Spend some time thinking about your niche and balancing the level of competition with the size of the market.

a painters brushstrokes illustrate the importance of choosing the gith niche for your business so that it can continue to scale after launch

Think about the role location plays in selling products online. You will need to include the costs and logistics of delivery in your planning. Keep in mind that digital products like software, music, and ebooks can be sold internationally and delivered instantly, and thus have a slightly different cost structure.

Read: 10 Simple Things to Make and Sell Online Today

Secret 3: Make it easy for the buyer to purchase

Visitors to your website or blog tend to have a short attention span, so you generally have about 10 seconds to grab their attention when they first land on your page. Don’t put obstacles in their way or make them overthink. Many visitors will leave your site the moment they hit a snag.

a collection of green dollar bills is inspiration for you to make it easy for the buyer to purchase, another one of our 5 secrets for selling products online successfully from Selz the ecommerce platform for growing businesses

Three golden rules are:

  • Don’t force visitors to register when they first visit your website
  • Don’t make the navigation on your website or blog complicated to use. Put the navigation at the top of the page and keep it consistent.
  • Don’t make buying process long and don’t try to collect a lot of information from buyers. The more steps and information requested, the greater the friction, and the more sales you will lose as buyers abandon their purchase.

A lot of ecommerce software isn’t easy to use from a buyer’s perspective, forcing them to pause and fight their way through to the eventual purchase. Hint: try buying your product as a prospective buyer would. Can you do it quickly and easily without too much thought?

Selz is made with growing businesses in mind, so it’s an excellent tool for selling online. The result is less buying friction and more sales for you.

Read: Online Store Hosting 101: 4 Features to Look for in an Ecommerce Platform

Secret 4: Offer great customer service

When consumers consider purchasing from a website, they are looking for reassurance before they buy. Help them shop with confidence.

Fact: News of bad customer service reaches more than twice as many ears as praise for a good service experience. (Source)

One technique for selling, regardless of whether the business is online or brick-and-mortar is to offer a guarantee that if the customer is not satisfied, you will refund them with no questions asked.

A colllection of bright colorful candies shows the importance of making your customers happy and creating a great customer experience if you rally want to sell products online.

Another is to show that your site is secure and verified by trusted third parties like Symantec or McAfee. If you are planning on handling credit card information, your website or blog will need to be on a secure server and PCI compliant. This takes a lot of work, time, and investment. A better alternative would be to build your store via an ecommerce platform. Selz securely handles the credit card payments for you without requiring you do anything to your blog or website.

If you sell digital products, the delivery should be automated. If you sell physical products, prompt shipping is important, as is providing the buyer with the ability to track their shipment.

Secret 5: Promote your store

Having a great website or blog alone is not enough to bring in traffic and sales. You need to attract people to your store and help them take the step of making a purchase.

Put yourself in your prospective buyer’s shoes. What will they do? Most likely…

  • Search on Google for something they are looking for.
  • Ask for advice on a forum or from other people on social networks like Twitter or Facebook
  • Seek recommendations or reviews from other websites or social media

You will need to invest a considerable amount of time and energy each week to promote yourself. Try writing relevant articles or blog posts on your site, or finding guest posting opportunities on other websites that your prospective customers will visit. Get other people to review your products on their website.

Focus on getting prospective customers to visit your blog or website. Use Google Analytics to see which sources bring the most prospective customers and which convert best to sales.

Image of Google Analytics Dashboard. selling products online is simple and powerful with Selz, here at FounderU we know it's hard to start selling products online so we're here with tons of tips and tricks for selling products online and optimizing existing businesses for selling products online
If you are selling products online via Selz, you can easily connect your Selz Store to Google analytics by copying and pasting a single piece of code.

The techniques to help your website appear higher in search results are called Search Engine Optimisation, or SEO for short. This process has spawned a whole industry and is the subject of a separate post. You can read Matt McGee’s overview of the benefits of content marketing and SEO in business blogging here.

You can also spend money advertising your website on search engines or other websites – this is called Search Engine Marketing (SEM for short) or Pay Per Click (PPC). The two big advertising networks are Google AdWords and Facebook Ads.

a collection of red digital lights shows the fast pace you have to work at to keep up with new marketing ideas to promote your store and sell products online

Check out our Ultimate Guide to Promoting your Online Store for more detailed guidelines on social media, email marketing, paid ads, and more.

Repeat business is another vital aspect of building a successful online store. Existing customers are your most profitable. Encourage your customers to regularly visit your site by updating your content regularly, building an email list and consistently sending out relevant information, and freshening up the areas of your site that you feel are underperforming (you can see this using Google Analytics).

Encourage your customers to share a link or two on their social media accounts. Remember, you’re not just asking them to make a purchase, you’re asking them to share your online store with their network – personal recommendations and endorsements can be extremely valuable and will convert well as a source of new customers.

Our final piece of advice is to be patient. It takes a lot of time and effort to build up an audience and to build up a business. But don’t give up. It is challenging but rewarding, and you will get back what you put in.

Sign up for Selz for free now to see how simple and powerful it is to sell online from your blog or website.

This post was originally published in July 2017 and has been updated for accuracy and comprehensiveness.

About the author

Kristen DeCosta

Kristen DeCosta

Kristen DeCosta is a growth marketer and content marketing specialist turning casual browsers into loyal customers.

When she isn’t busy working, you can find Kristen out hiking a mountain or snuggling with her three rescue dogs, Cooper, Tobi, and Finn.

65 comments

  1. halal india

    It was a very good post indeed. I thoroughly enjoyed reading it. Will surely come and visit this blog more often. Thanks for sharing.

  2. kosher

    thanks for sharing such great tips on selling product online, hope this will gonna help me to sell my increase, #indeed

    1. Jana Rumberger Selz

      Jana Rumberger

      Appreciate the comment, thank you!

  3. sujith

    Nice post. Thank you for sharing Secrets about online shooping

    1. Tara Storozynsky Selz

      Tara Storozynsky

      Glad you enjoyed the article! Thanks so much for checking out FounderU and commenting.

  4. Millie Hue

    I like that you pointed out that we must lead our target buyers into our website by using techniques that can help us with that. I will follow your advice since I plan to invest in online selling. This is because I need to be at home to be with my kids and take care of them, but I wanted to have a source of income as well. Thanks!

    1. Tara Storozynsky Selz

      Tara Storozynsky

      Hi Millie, thanks for checking out FounderU and commenting! Best of luck and have a great day!

  5. Tim Yaotome

    Knowing that it costs less to open an online store compared to a physical one, I believe that a future business owner can opt to invest in a website design service before selling products and/or services. For example, if I wanted to set up an on-call massage service, I would ask them to create a website that lets customers book an appointment easily. Doing this will help them be impressed with the business and increase their chances of paying me again for the service in the future.

    1. Tara Storozynsky Selz

      Tara Storozynsky

      Hi Tim, great point! The overhead for an online business is much less than a physical brick and mortar.

  6. Ian Wollermann

    All the 5 points are helpful and useful for new users. Online is a great platform and growing very fast. So it is important to present on internet also.

    1. Tara Storozynsky Selz

      Tara Storozynsky

      Hi, Ian. Thanks for checking out FounderU! Glad you enjoyed this article!

  7. Nishant Chandravanshi

    Thanks, Kristen. Content is really good and awesome. I will follow your one of point soon i.e ” Don’t force visitors to register when they first visit your website”
    This point is logical good and forces me to apply this.

    1. Selz

      Bryce Patterson

      Thanks for reading and for your kind words, Nishant.

  8. Sutton Turner

    I like how you said to make it easy for the buyer to purchase your product. I am starting an online business this summer. Thanks for the tips on selling a product online.

    1. Tara Storozynsky Selz

      Tara Storozynsky

      Glad you enjoyed the article, Sutton! Thanks for checking out FounderU.

  9. Rick Smith

    Hi Bryce,
    Number 5 work for me. As I am a starter in this sector, a few numbers of people knew about my store. So what I did was picked my best products and promote them on the different social media platforms with lucrative offers. It helps me get new prospects and I make sure they had the best online shopping experience. It also increases the band reputation of my store.

    1. Selz

      Bryce Patterson

      Hey, Rick- so good to hear from you again! I’m so glad to hear that your business is growing and that you’ve found us to be a valuable resource. Just out of interest, which social platforms do you use to promote your products?

  10. Raghav

    Bing ads work similarly to Google AdWords ads. They too operate on a keyword-driven, cost-per-click basis, and are meant to show on the Bing search engine and network. Moreover, Thanks for such a relevant information. I am myself an SEO Professional and after reading your blog, I can truly say this blog will really help every digital marketer at the beginner stage. Looking forward to more relevant blogs from the page.

    1. Selz

      Bryce Patterson

      Great to hear you found this post helpful! Thanks for your kind words, and for checking us out and commenting!

  11. Artice Upchurch

    Great Tips! Will certainly come in handy with building an online store. It’s so amazing how short most of our attention spans have gotten. The trick is to always make sure one’s site is always up and running fast.

    Once again this has been a great read, and thank you so much for sharing. :)

    1. Selz

      Bryce Patterson

      Hey, Artice- totally true! With so many other options so easily accessible, it’s vital to quickly capture the attention of potential customers. Thanks for checking us out and commenting!

  12. Paul Gupit

    Yes promotion is one of the biggest part of the marketing. We should be aware, on what we are targeting. Make it good for the right consumers.

    1. Selz

      Bryce Patterson

      Hey Paul, great point! Targeting is so vital. You can have the best marketing in the world, but if you’re aiming it at the wrong consumers, you won’t get far. Thanks for checking us out and commenting!

  13. Rick Smith

    Great article. After reading the article now I understand why my product selling is that much low. I missed most of the points that you have shared here, for my e-commerce site. From now on I will try to follow these steps and hopefully, I will see a positive result. Thanks for sharing the secrets with us.

    1. Selz

      Bryce Patterson

      Hi, Rick. Thanks for your kind words! It really is tough getting started, but it’s great to hear that you found this post helpful and are trying some new ways to market your product. Best of luck, and let us know how you end up implementing these techniques!

  14. pacewisdom

    Great, I just listed my product on Amazon. These tips really useful to me.

    1. Selz

      Bryce Patterson

      Fantastic to hear you’re finding this post helpful!

  15. Johne510

    Neat blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your design. Thanks eaeecedekkbd

    1. Selz

      Bryce Patterson

      Hi, John- our theme is custom made. Best of luck as you build your blog, and thanks for checking us out!

  16. ealpha shopping

    Your site has nice content about Online Shopping Thank you so much for information

    1. Selz

      Bryce Patterson

      Great to hear you are finding our content helpful! Thanks for checking us out and commenting!

  17. Niki

    Wow! Thank you! I continuously needed to write on my site something like that. Can I include a portion of your post to my blog?

    1. Selz

      Bryce Patterson

      Hi, Niki- great to hear you found this post helpful! Feel free to use for your blog. We only ask that you include a link back to the original post. Thanks for checking us out!

  18. Edwardo

    You created some decent points there. I looked on the internet for the problem and located most people will go along with together with your web page.

    1. Selz

      Bryce Patterson

      Thanks for checking us out!

  19. Marijus

    Hi very helpful content…. will be following for new content. Many thanks.

    1. Selz

      Bryce Patterson

      Great to hear you found this post helpful! Thanks for checking us out!

  20. Norberto

    After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

    1. Selz

      Bryce Patterson

      Great to hear you’re finding our content helpful! Thanks for checking us out- and feel free to subscribe if you would like to receive weekly updates on new content.

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    1. Selz

      Bryce Patterson

      Glad to hear you’re enjoying our content! Thanks for checking us out!

  22. sumit

    thanks for sharing this experience very helpful article.

    1. Selz

      Kristen DeCosta

      I’m so glad you found this post helpful!

  23. Shashank

    Great and very informative read. Thanks for this helpful post, it is very very effective for online merchants!!

  24. SKETCHUP CRACK

    helpful content for online marketers

  25. Henry

    Hi, your blog was very helpful. I’ve recently started reselling online and i found a ebook that gave me all the information needed to hep me get started. It includes a huge list of items to resell and how to buy the items for cheap, i hope this ebook can help you guys out as well.

    1. Selz

      Kristen DeCosta

      Thanks for your comment, Henry! I am so glad you found this blog helpful :) -Kristen at Selz

  26. Adriana Souza

    Valiosas informações parabéns!

  27. Anne mehla

    thanks for sharing this tips very helpful article.

    1. Selz

      Kristen DeCosta

      Thank you for reading, Anne! I am glad you enjoyed it!

    1. Selz

      Kristen DeCosta

      Hi Bruce! Woohoo, that is exactly what we want! I am so glad this was helpful to you. Happy selling :)

  28. Naina Tara

    awesome blog i really impressed with your blog content it is so use full as per me it is the best content thanks for sharing this information and i want suggest a Branding and Packaging company and that name is brandrefinery.co.uk this is a most popular product promotion company in UK, I think at least one time we can try this company for promote our products.

    1. Selz

      Kristen DeCosta

      Thank you so much for the kind words Naina! I am so glad you find our blog helpful to you! <3

  29. Anna

    HI Selz,

    Love the content and the ideas you have mentioned. I have a similar blog. Would you like to exchange guest posts?

    1. Kristen Runvik Selz

      Kristen

      Hi Anna, thanks for checking in! We aren’t currently accepting guest posts, but feel free to check in with us in the future. Cheers!

  30. Daniel Rocha

    Great tips! I can not wait to make my first online sale. Thanks!

    1. Kristen Runvik Selz

      Kristen

      Hi Daniel, thanks for your comment! Cheers to the first online sale – it is a big milestone to getting started with selling online :)

  31. cs go skins free

    Excellent post. I’m experiencing many of these issues as well..

  32. David Murray

    Great article and very useful tips. Also I would add that if you can put a Video in your posting it could help a lot. I’ve seen this been done in ads posted at Clasin Classifieds

  33. Floogit

    Fabulous tips and advice there. Another good point is good photos. People don’t get the visual experience online as they would in a shop so a good picture is very important.

  34. Jean-Michel Roux

    Very true, very inspiring useful advices.
    Thanks a Million.

  35. طراحی سایت

    thanks a lot very useful article

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