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Did you know that you can earn money in your sleep? Financial experts say that passive income is many entrepreneurs’ secret to success. Do you have a web template you think will appeal to the masses? Have you ever created a process that made your work more efficient or effective? Have you been thinking about writing an e-book or creating a video tutorial? These are all examples of business models where you can start selling digital products.

5 Secrets to Selling Digital Products

1. Connect with Your Community
2. Create a Great Experience
3. Tell Your Story
4. Plan to Tell the World
5. Be Passionate

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Selling digital products is an excellent way to make passive income because of their low overhead, immediate delivery, and low production cost. But what are the secrets to selling digital products? These five tricks of the trade will bring you one step closer to financial freedom.

1) Connect with Your Community.

You may not realize it, but you already have an audience ready to help you decide what digital products to make. You also have a marketing team ready to advertise your products, and a sounding board where you can get feedback on your ideas. You probably check them every day: they’re your online communities.

There are many ways that you can use this incredible resource before you begin selling your digital products: You can join forums and groups online, scroll through visuals to see how eCommerce pros are selling digital products like yours, or click through relevant hashtags. Social media is a great way to collect information about your audience. Listening to your community online will help you weigh the pros and cons as you get started. As you begin, ask yourself questions like:

• Who is your ideal customer?
• How old are they?
• What neighborhood do they live in?
• How do they procrastinate?
• What wakes them up at 2 am?
• Who uses or wants your digital product every single day?
• Who only wants it sometimes?

Your online community is also a vital resource after your digital product starts selling. They can offer feedback on your product; telling you what is great or what needs tweaking. Your online communities are also your best marketing tool, they’re full of people who can share their appreciation of your digital product with family and friends to spread the word.

Group of teammates holding hands, emphasizing the role of community in selling digital products. Selling digital products is seriously simple with Selz, and FounderU is here to guide you through the process of selling digital products.

2) Create a Great Experience.

Once you know what you’re going to sell, you need a place to sell it. The store down the street shows the value of the products they sell with demonstrations and displays or with salespeople who help buyers see benefits in their products. How can you duplicate that experience online?

Some sellers choose to sell their digital products on large marketplace sites, but creating your own website is the best way to create a personalized user experience. You can read more about the pros and cons of marketplace sites here. When you build your own website, you get to create the experience that you want for your customers. You get to make your own rules.

As you plan out your website, think about the experience that you want when you shop online.

• Do you want to quickly navigate through a simple website?
• Do you want clear product descriptions so that you know what you’re buying?
• Do you want an uncomplicated check-out process that makes your next steps easy-to-understand?

You’ll also want to think about how your website can support your future plans.

• How can your website help you build relationships with your customers for return business?
• Do you want to collect customer names and emails for an email list?
• Do you want to reward customer loyalty with coupons or special products?

Man sketching in a notebook, building an experience to start selling digital products. Selling digital products is seriously simple with Selz, and FounderU is here to guide you through the process of selling digital products.

3) Tell Your Story.

You created your product to help people solve a problem. How can you tell that story in an engaging way? Think about why your customers should trust you, and how to inspire their interest and loyalty, as you write your copy or post on social media.

• What led you to start selling digital products?
• When you build a new product, what is your favorite part of the process?
• What life experience inspired your latest project?
• What stories, rituals, or mysteries can your customers connect to your digital products?

Read: 7 Reasons to Sell Video Tutorials Online

4) Plan to Tell the World.

A communication plan can sound intimidating, but it’s easy and essential. A solid communication plan is the next secret to selling digital products. Communication plans are an outline of what you want to say, and where and when you want to say it. A communication plan gets your audience excited and curious about what you’re doing. It also keeps your potential buyers informed about launch dates, special deals, and what you are planning next. Over 40% of digital products sell to return customers, so you’ll also want a strategy to engage people who are already buying your products.

As you start to build your communication plan, think about the best marketing strategies for your digital products:

• What cultural or media trends are your potential customers already following?
• How can you align your outreach with those trends?
• What will inspire them to act or participate?
• In what situations does an online shopper need what you have?
• In what situations would that need be urgent?

You’ll also want to think about timing as you let your digital product story unfold. It’s a good idea to post once a week as you get things going, and then add more communication each day as you build up to your first big product sale.

Group of women entrepreneurs working on a single laptop, getting the word out as they start selling digital products. Selling digital products is seriously simple with Selz, and FounderU is here to guide you through the process of selling digital products.

Your communication plan is most helpful in the week just before launch, it helps you prepare in advance for the busy time leading up to your digital product launch. An example of launch week communications could look like this:

• One week before you launch your product, post pictures each day that show successful and happy customers on Instagram. Use images that tell the story of your product and the problem it solves.
• Ask your audience interesting questions every other day on your Facebook page or create contests that connect to your digital product.
• Twitter is most effective with frequent posts, so try to post 2-4 times a day. Connect your digital product to hot topics or share teasers about your digital product launch. Use multiple tweets to tell a story over several days.
• You may also want to use paid advertising or SEO keywords to drive customers to the stories on your blog or highlight featured products on your website.

Every effort you make will deepen relationships with your online community. Have fun with it!

Read: How to Sell Online: Advice From 7 Entrepreneurs

5) Be Passionate.

Every time customers buy your digital product they are investing in your passion. They are investing in the information that only you can share. Add testimonials from happy customers to your site. Respond to feedback in a personal and timely manner. Show your customers the passion you have for the great digital products you are making.

The impulse to buy is emotional. We rationalize these purchases with logic. Your audience is full of people just like you. They came to your site looking for a solution, and they want to believe in your work and your expertise. Your passion is what will keep you going, and it’s the emotion that will inspire your customer’s trust.

About the author

Jana Rumberger

Jana Rumberger

Jana is a writer, reader, artist, storyteller, and educator based in Oregon.


  1. Elena Manchester

    great post! 40% returning customers is huge, maybe I’ll try a summer kick-off sale.

  2. Addy Brown

    Electronic books are all the rage these days, primarily because they provide access to reading material with great ease. Thanks to electronic readers like Amazon Kindle and Kobo, it’s easier than ever to create and sell an ebook.

    1. Selz

      Bryce Patterson

      Hi Addy, totally true! eBooks are disrupting the ways that we read in remarkable ways. Thanks for checking us out and commenting!

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