Skip to content


Ecommerce will be the largest retail channel in the world in just two years, according to projections.

People aren’t just shopping online. Ecommerce statistics say they’re spending more in online stores than physical stores for the first time in history. Statista forecasts that consumers will spend almost a trillion online in 2023 in the U.S. alone.

Here are 5 ecommerce statistics you need to read today

  1. Estimates say that consumers will make 95% of purchases online by 2040 (Nasdaq)
  2. 87% of shoppers today use ecommerce reviews to decide whether to buy, and 77% of those shoppers buy online (
  3. Ecommerce is only about 5% of omnichannel spending, but it’s responsible for 40% of its growth. (Nielsen)
  4. 36% of small businesses don’t have a website (Clutch)
  5. 72% of ecommerce will take place on a mobile device by 2021 (Statista)

So, why has there been such a major increase in online retail and ecommerce activity?

Simplicity. Shopping online has become more meaningful, convenient, and practical.

Small business owners are rushing to take advantage of this explosion. Simple and powerful ecommerce platforms like Selz have made it easier than ever before and businesses are selling online from their blogs, websites, and online stores.

Consumers have the power to buy eBooks, clothing, and more from all over the world from their tablets, smartphones, and computers. They can also collect feedback from other customers all over the world.

With a few clicks of a button, consumers can have quality goods and services delivered straight to their door or downloaded instantaneously.

Looking for online shopping statistics? Check out this infographic of the history of online shopping from Selz ecommerce for growing businesses for online shopping trends and statistics and the latest ecommerce statistics.

With this power to connect, many consumers are looking to buy from small, genuine companies, which is a huge benefit to you. By starting an online store, you allow people all over the world to find your business, not just locals in your neighborhood.

Because most business owners base their decisions on data, we thought you might enjoy a list of the most important online shopping and ecommerce statistics.

Use these numbers to decide what products to sell, where to sell, and how selling online can benefit your growing business.

40 Powerful Online Shopping and Ecommerce Statistics

General Ecommerce Statistics

6. Experts expect global ecommerce sales to double between 2018 and 2023, breaking the $6 trillion mark (Statista)

7. 9.7% of household spending is online for homes with an annual income above $50,000, compared to 3.4 percent for lower-income households (Washington Post)

8. Black Friday shopping at brick and mortar stores dropped by 6% in 2019, and over $9.4 billion in online sales happened on Cyber Monday. Small Business Saturday saw an 18% increase in sales. (CNBC)

9. Average ecommerce conversion rates average 2-5% and 56% of website revenue comes from Google (Wolfgang Digital)

10. 55% of U.S. customers who shop online say that free shipping is the most important checkout option (UPS)

Experts expect global ecommerce sales to double between 2018 and 2023 breaking the 6 trillion mark Selz, one of the best website builders for ecommerce

US Ecommerce Statistics

11. Roughly eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, up from only 22% back in 2002 (Fit Small Business)

12. Projections say there will be 300 million digital shoppers in the United States in 2023 (Statista)

13. 77% of US small businesses use social media for key business transactions like sales, customer service, and marketing (PR Newswire)

14. 57% of those surveyed say they are positive about shopping online. But, 40% say brick and mortar stores provide a better shopping experience, while only 26% say the same about online stores. (Brookings)

15. Estimates say that U.S. ecommerce sales will be $690.84 billion for 2020, increasing to $891.7 billion by 2022 (EMarketer)

16. 79% of U.S. online shoppers said free shipping would get them to buy online (Walker Sands)

17. Websites with more than three seconds of loading time lose 40% of their initial website visitors (Forbes)

UK and EU Ecommerce Statistics

18. 51% of consumers in the UK say that they prefer to shop online (Ecommerce News UK)

19. Online shoppers in the UK use the internet for 87% of their retail purchases (Ecommerce News EU)

20. 57% of online shoppers say they’ve bought something from a retailer overseas. (Nielsen)

87% of shoppers use ecommerce reviews to decide whether to buy ecommerce statistics you can use, also retargeting ads are more ecommerce statistics you can use Selz, one of the best website builders for ecommerce

Marketing and Social Media Ecommerce Statistics

21. 74% of people look to their social networks when considering a purchase (Tapinfluence)

22. 18% of local searches lead to a sale within 24 hours. (Researchgate)

23. 85% of customers start a purchase on one device and finish on another device. (Think with Google)

24. Facebook still shows the most powerful social media ecommerce statistics, and according to platform data, 98% of online shopping research and purchases take place on mobile devices (Facebook)

25. 65% of senior executives visit the website after seeing a related YouTube video. (HubSpot)

26. The average shopping conversion rate for Google Ads is 1.91% and 1.74% for Bing Ads. (Wordstream)

27. 75% of customers pay attention to retargeting ads (Invesp)

28. 72% of millennial shoppers are fine with retargeting (Neil Patel)

Voice Search, Text, and Mobile Online Shopping Statistics

29. Mobile shopping is booming, and leapt from 8% to 15% in 2019, while shopping on desktop dropped from 78% to 63%. (Invesp)

30. Small businesses may see up to 30%  higher mobile conversion rates than large retailers. (Practical Ecommerce)

31. 10% of online shoppers have used a voice home assistant to make a purchase at some point (NPR/Marist)

32. 2% of Alexa owners have ever used it for shopping online (Forbes)

33. 98% of all SMS text marketing messages are opened (Search Engine Journal)

34. Voice searches are more than 20% of searches in the Google App (Social Media Today)

35. Apps on mobile devices have 3x higher conversion than mobile websites  (Search Engine Land)

36. 69% of smartphone users are more likely to purchase from ecommerce sites that give easy answers to their questions or concerns (Blue Corona

Small businesses may see up to 30% higher mobile conversion rates than larger retailers Selz, one of the best website builders for ecommerce

Shopping Cart Abandonment Ecommerce Statistics

37. According to ongoing research by the Baymard Institute, 69.57% of customers abandon their online shopping carts (Baymard)

38. 22% of online shoppers abandon carts because of unexpected costs during the checkout process (Small Biz Trends)

39. The abandonment rate for mobile shopping carts is 85.6% (Barilliance)

40. 24 percent of people who abandon shopping carts want to save their selections to purchase or consider at a later date (Optin Monster)

4 More Small Business Ecommerce Statistics

41. 43% of American shoppers are more likely to buy from companies that personalize their services (Marketing Dive)

42. 89% of B2B buyers search online when they have to make a purchase (Researchgate)

43. 46.5% of small and mid-sized businesses believe that free shipping increases their sales profits (Multichannel Merchant)

44. 19% of small business owners without a website believe that their business would grow 25% in three years or less with the benefit of a website. (Devrix)

40% of small businesses don't have a website for their business  Selz, one of the best website builders for ecommerce

Looking for more ecommerce statistics? Check out this article full of Facebook stats.

Looking for more ecommerce news? Read this for weekly updates.

This post was originally published in August 2015 and has been updated for accuracy and comprehensiveness.

About the author

Jana Rumberger

Jana is a writer and Content Manager at Selz. She has expertise in ecommerce strategy, selling products online, and small business solutions. Jana combines diverse experience in education, design, and manufacturing to craft engaging content.

In addition to her writing, she is a visual artist and foodie in Portland, Oregon.


  1. website

    Grеat post! Ꮤe aгe linking to thіs pаrticularly ցreat
    post on our website. Ⲕeep ᥙр the good writing.

  2. togel online sidney

    Good day! I could have sworn I’ve been to this website before
    but after reading through some of the post I realized it’s new to
    me. Nonetheless, I’m definitely glad I found it and
    I’ll be bookmarking and checking back frequently!

    togel online sidney

  3. boekhouding

    I have read so many articles regarding the blogger lovers except this piece
    of writing is really a nice article, keep it up.

  4. paladins free crystals

    Enjoyed reading through this, very good stuff, thankyou .

  5. AltaStreet

    I love to read the stats here. All are written very clearly here. Its very informative if you are looking to start an ecommerce business.

  6. Jana Rumberger

    Thank you for your comments, I’m glad it was helpful!


    Great article. This is very useful and some interesting facts.

  8. togel singapore

    Way cool! Some extremely valid points! I appreciate you writing this article and the rest of the site is very good.

  9. Tara Storozynsky

    Hi there, you could try the Moz Bar plugin! You can access it for free and it’s pretty helpful.

  10. hma key

    Hey there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Thank you!

  11. Tara Storozynsky

    Great point, Landon! Thanks for reading FounderU and commenting.

  12. Landon Ouellete

    Enhance content creation. Influencers have a way of making your brands look interesting and engaging in the simple words and action. You’re not selling the product but your showing it’s value when influencers are using it in their day to day activities. People tend to appreciate it more because they see the product or service filling an actual person’s need, not as something that they are being pushed to buy in the nearest shopping mall.

  13. Bryce Patterson

    Hey, great to hear that you’re getting started! Definitely explore around FounderU more- we have tons of tips and tricks to help you get going and grow your business. Thanks for your comment!

  14. vivek

    Hello, Hanna Whirty,
    Recently I purchased an e-commerce domain, so now I am planning that how to begin and how to design my e-commerce website.
    You know one thing after reading this article I got to know that I have a zero knowledge on online e-commerce marketing strategies. I love you simplicity.
    Now I am going to share this article or bookmark this page

    Really interesting article. Please keep sharing.

  15. Bryce Patterson

    Great to hear you found this post helpful! Thanks for checking us out and commenting.

  16. Texas Truck Show

    I am just starting to learn about all of this. Thanks alot man!

  17. Bryce Patterson

    Hey Wenona- sorry to hear you’re having trouble with it! In the notification emails, you should see a link to “Manage Subscriptions.” By clicking on that link, you will have the option to remove your subscription to the comments on that page.

  18. Wenona

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove people from that service? Thanks a lot!

  19. Bryce Patterson

    Great to hear you found this piece helpful- thanks for checking us out and commenting!

  20. Joy

    Thank you very much for this information, your site has good content.

  21. Bryce Patterson

    I would recommend following a few blogs you like and really digging into what appeals to you about them. Setting yourself narrow topics with specific word counts can be really helpful, and using a list format (i.e. 5 Ways to _____) can be great ways to frame your thinking and get words onto the (web) page. If you don’t want to do any design work, Medium can be a solid platform for getting going- the look of the pages is standard across the whole site, which means you can focus exclusively on writing.

    Thanks for checking us out and commenting! Hope this helps!

  22. rak gondola

    Hmm it seems like your site ate my first comment (it
    was super long) so I guess I’ll just sum it up what
    I had written and say, I’m thoroughly enjoying your
    blog. I too am an aspiring blog writer but I’m still new to everything.
    Do you have any points for inexperienced blog writers?
    I’d genuinely appreciate it.

  23. Bryce Patterson

    Thanks for your feedback! Great to hear you found this post helpful.

  24. Shikha Gupta

    Online shopping is gaining popularity among people and the statistics you shared is really informative. Thanks, for sharing such a nice blog.

  25. Bryce Patterson

    Glad to hear you’re enjoying our site! You might want to consider joining our newsletter- it’s a weekly update on our new content as we add it. Thanks for checking us out!

  26. Johng47

    Great website! I am loving it!! Will be back later to read some more. I am taking your feeds also dkkdfdkeekab

  27. Bryce Patterson

    Thanks for checking us out, Chester! Glad to hear you’re finding our content helpful.

  28. Bryce Patterson

    Glad to hear you’re finding our content helpful! Thanks for checking us out!

  29. click

    Hi to every one, the contents present at this web site are actually awesome for
    people experience, well, keep up the good work fellows.

  30. Chester

    It’s really a nice and useful piece of information. I’m happy that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.

  31. Bryce Patterson

    Glad to hear you’re enjoying FounderU and finding it useful! Check out Zapier- it’s an app built for connecting different platforms.

  32. click

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog
    that automatically tweet my newest twitter updates. I’ve been looking
    for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  33. Bryce Patterson

    Great to hear you’re finding our content helpful! Thanks for checking us out!

  34. Bryce Patterson

    Glad to hear you’re found this blog helpful! We’ll keep your feedback in mind.

  35. Bryce Patterson

    Glad you liked the piece- thanks for checking us out!

  36. source

    I’ve been exploring for a bit for any high quality articles or
    weblog posts in this kind of house . Exploring in Yahoo I at
    last stumbled upon this web site. Reading this information So i am glad to show that I’ve
    a very excellent uncanny feeling I found out just what I needed.
    I so much without a doubt will make certain to do not forget this
    web site and provides it a glance on a relentless basis.

  37. download

    Hello There. I found your blog using msn. This is a very
    well written article. I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post.
    I’ll definitely comeback.

  38. Johng592

    Hi my friend! I want to say that this post is amazing, great written and include almost all significant infos. I’d like to see more posts like this. gcgfkcbdcefd

  39. Bryce Patterson

    Thanks, great to hear you’re enjoying it!

  40. Bryce Patterson

    Glad to hear you’re enjoying our content! Thanks for checking us out!

  41. download

    Hi! I could have sworn I’ve been to this blog before but after browsing through some of the
    post I realized it’s new to me. Anyways,
    I’m definitely delighted I found it and I’ll be bookmarking and checking
    back often!

  42. Canada Household

    I’m not that much of a internet reader to be
    honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later on. Cheers

  43. Kristen DeCosta

    Thanks so much for reading and commenting, glad you enjoyed!

Leave a Reply