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Ecommerce is projected to be the largest retail channel in the world in just two years. People aren’t just spending more time shopping online, ecommerce statistics say they’re spending more money each time they shop online. Statista forecasts that consumers worldwide will spend up to $4.8 trillion online in 2021.

Here are 6 ecommerce statistics you need to read today

  • 87% of shoppers today use ecommerce reviews to decide whether to buy, and 77% of those shoppers buy online (
  • 1.92 billion people will buy something online in 2019 (Hosting Facts)
  • Ecommerce is only about 5% of omnichannel spending, but it’s responsible for 40% of its growth. (Nielsen)
  • Only 26% of the small business market has tried to create their own online ecommerce store (Small Biz Trends)
  • 71% of consumers who’ve had a good social media experience with a brand are likely to recommend it to others (Dream Grow)
  • 72% of Ecommerce will take place on a mobile device by 2021 (Statista)

So, why has there been such a major increase in online retail and ecommerce activity?

Simplicity. Shopping online has become more meaningful, convenient, and practical.

Simple and powerful ecommerce platforms like Selz have made it easier than ever before. Entrepreneurs and small business owners are rushing to take advantage of this explosion. They are selling online from their blogs, websites, and online stores.

Consumers have the power to buy ebooks, clothing, and more from all over the world from their tablets, smartphones, and computers. They can also collect feedback from other customers all over the world.

With a few clicks of a button, consumers can have quality goods and services delivered straight to their door or downloaded instantaneously. Who doesn’t love that?

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pinterest graphic for 40 online shopping and ecommerce statisticsThis new trend opens many doors for small businesses and online entrepreneurs alike. With this power to connect, many consumers are looking to buy from small, genuine companies, which is a huge benefit to you. By starting an online store, you allow people all over the world to find your business, not just locals in your neighborhood.

Because most business owners base their decisions on data, we thought you might enjoy a list of the most important online shopping and ecommerce statistics.

Use these numbers to decide what products to sell, where to sell, and how selling online can benefit your growing business.

40 Powerful Online Shopping and Ecommerce Statistics

General Ecommerce Statistics

  1. Experts expect global ecommerce sales to break the $3 trillion mark in 2019 (Sociable)
  2. 9.7% of household spending is online for homes with an annual income above $50,000, compared to 3.4 percent for lower-income households (Washington Post)
  3. Thanksgiving and Cyber Monday sales were up 6% in 2018, and over $7.9 billion in online sales happened on Cyber Monday alone (Washington Post)
  4. Price changes happen more frequently for products now that online shopping is more common (Market Watch)
  5. 55% of people who shop online say that free shipping is the most important checkout option (Pixel Union)

US Ecommerce Statistics

  1. Roughly eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, up from only 22% back in 2002 (Fit Small Business)
  2. Projections say there will be 224 million digital shoppers in the United States in 2019 (Fit Small Business)
  3. 77% of US small businesses use social media for key business transactions like sales, customer service, and marketing (PR Newswire)
  4. 23% of Americans say they shopped more online in 2018, and 11% say they plan to increase their online shopping in 2019 (Brookings)
  5. US ecommerce sales are estimated to be $690.84 billion by 2020, increasing to $891.7 billion by 2022 (EMarketer)
  6. 47% of online buyers in 2018 said free shipping was the deciding factor when choosing who to buy from online (National Retail Federation)
  7. Websites with more than three seconds of loading time lose 40% of their initial website visitors (Forbes)

UK Ecommerce Statistics

  1. 51% of consumers in the UK say that they prefer to shop online (Ecommerce News UK)
  2. Online shoppers in the UK use the internet for 87% of their retail purchases (Ecommerce News EU)

Marketing and Social Media Ecommerce Statistics

  1. 74% of people look to their social networks when considering a purchase (Tapinfluence)
  2. 55% of people report purchasing products online after discovering them on social media (Axios)
  3. People are up to 85% more likely to make a purchase after viewing a product video (Neil Patel)
  4. Facebook still shows the most powerful social media ecommerce statistics, and 78% of shoppers 18-34 in 2018 said they first found products on Facebook (Axios)
  5. 65% of senior executives visit the website after seeing a related YouTube video. (HubSpot)
  6. 96% of people who talk about companies or brands on social media don’t actively follow those brands. (HubSpot)
  7. 59% of Americans believe that it’s easier to get answers to their questions and issues resolved with customer service on social media platforms. (HubSpot)
  8. 69% of internet users in the EU bought at least one thing online in 2018 (Eurostat)
  9.  Ecommerce will be the largest retail channel in the UK in 2019, accounting for 18% of total retail sales (Forbes)

40 online shopping statistics includes an infographic with omnichannel selling details


Voice Search, Text, and Mobile Online Shopping Statistics

  1. 10% of online shoppers have used a voice home assistant to make a purchase at some point (NPR/Marist)
  2. 2% of Alexa owners have ever used it for shopping online (Forbes)
  3. Mcommerce accounted for 44.7% of all US ecommerce sales in 2018, a 5.1% increase from 2018 (CPC Strategy)
  4. 98% of all SMS text marketing messages are opened (Search Engine Journal)
  5. Voice searches are more than 20% of searches in the Google App (Social Media Today)
  6. In 2018 mobile purchase rates were less than 1.61% on average, compared to a 3.91% purchase rate for traditional online shoppers (CPC Strategy)
  7. 69% of smartphone users are more likely to purchase from ecommerce sites that give easy answers to their questions or concerns (Blue Corona

Shopping Cart Abandonment Ecommerce Statistics

31. According to a 2017 study by the Baymard Institute, 69.89% of customers abandon their online shopping carts (Baymard)
32. 22% of online shoppers abandon carts because of unexpected costs during the checkout process (Small Biz Trends)
33. The abandonment rate for mobile shopping carts is 85.6% (Barilliance)
34. 24 percent of people who abandon shopping carts want to save their selections to purchase or consider at a later date (Optin Monster)

Bonus – 5 Small Business Ecommerce Statistics

  1.  6 out of every 10 of small businesses in 2018 don’t have a website for their business (Devrix)
  2.  46% of small businesses didn’t have a web presence in 2018 (The Balance Small Business)
  3. 46.5% of small and mid-sized businesses believe that free shipping increases their sales profits (Multichannel Merchant)
  4. 35% of small business owners feel that their business is too small for a website. (Devrix)
  5. 19% of small business owners without a website believe that their business would grow 25% in three years or less with the benefit of a website. (Devrix)

Read here to learn more about Selz ecommerce and small business.

This post was originally published in August 2015 and has been updated for accuracy and comprehensiveness.

About the author

Molly Corless

Molly Corless

Molly has been marketing for small startups for over 5 years. From marketing automation to Facebook ads to copywriting, Molly has figured out the key to growing a business from the ground up. She lives in rainy Portland, Oregon with her dog named Hamms.


  1. BuView

    The social media points are quite accurate. What I have found is that brands (outside of high quality) flunk when it comes to grasping how to advantage reviews along various funnel entry points. Brands need to take timeout and think who are the customers, and connect each identified type with reviews to intensify the want and value for the brand. What’s your take?

  2. Kimberly Nelson

    GREAT ARTICAL….One question,which day of week is sales higher in the US?

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      Hey Kim, great question – surprisingly it looks like Monday is the winner here.

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    Nice Article.
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    Thank you for your article. This is really very helpful. I have a website about online shopping.

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    great, very informative article thanks for sharing!

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    Thanks for sharing vital information with us.

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    Good article, always interested in online shopping info as I run an online store myself.

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    A nice informative article, Please write an article with some stats on UK Price Comparison Shopping. Thank you.

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      Kristen DeCosta

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    Hey Geoff,

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      Thanks for the comment, Sara! I am so glad you found this article helpful. You are completely right, ecommerce is booming and a great way to get your products to the customers that need them. Thanks for reading!

  22. Christian @

    Great article, Geoff! If you have other statistics on comparison shopping behavior, I would love to see them, e.g. how much buyers use Google Shopping vs other comparison sites. Or how much is bought via niche sites compared to big players.


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      Kristen DeCosta

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