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ARTICLE UPDATED AUGUST 2017

Online shopping and ecommerce is a multi billion dollar industry and is expected to grow by 8 to 12% in the next few years; suggesting that sales in the United States alone will fall between $427 billion and $443 billion.

People are not just spending more time online shopping, but they’re spending more money each time they do shop online. BI Intelligence forecasts that consumers in the United States will spend up to $632 billion online in 2020.

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Here are 8 ecommerce statistics you NEED to read today

  1. 71% of shoppers believe they will get a better deal online than in stores (Source)
  2. 80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once (Source)
  3. By 2019, it is estimated that there will be 224 million digital shoppers in the United States (Source)
  4. US Ecommerce sales estimated to be $353.7 billion for 2017, increasing to $485.3 billion by 2021 (Source)
  5. Only 17% of the small business market have tried creating their own online ecommerce store (Source)
  6. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others (Source)
  7. 28 percent of online shoppers will abandon their cart if the shipping costs are too high (Source)
  8. 55% of all time spent on retail websites takes place on a mobile device (Source)

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So, why has there been such a major increase in online retail and ecommerce activity?

Simplicity. Shopping online has increasingly become more convenient, mobile, and practical.

The new breed of simple-to-use ecommerce platforms, like Selz, has made it easier than ever before for entrepreneurs, artists and creators, or small business owners to take advantage of this explosion in selling online from a blog, website or online store.

Consumers now have the power to purchase products from all over the world just from their tablets, smartphones and computers. With just a few clicks of a button, consumers can have anything they want delivered straight to their door or downloaded instantaneously. Now, who doesn’t love that?

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ecommerce statistics

This new trend opens many doors for online entrepreneurs and small businesses alike. With this power to connect, many consumers are looking to buy from these smaller companies, which is a huge benefit to you. By starting an online store, you allow your business to be found by people all over the world, not just by those in your neighborhood.

Because most decisions made by online entrepreneurs are based on numbers and data, we thought you might enjoy a list of the most important online shopping and ecommerce statistics. Use these numbers to decide what products to sell, where to sell, and how selling online can benefit your business.

35 Online Shopping and Ecommerce Statistics

General Ecommerce Statistics

  1. Global retail ecommerce sales will reach $1.915 trillion in 2016, accounting for 8.7% of total retail spending worldwide (Source)
  2. 71% of shoppers believe they will get a better deal online than in stores (Source)
  3. 80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once (Source)
  4. Cyber Monday 2016 was the biggest online sales day of all time with US$2.6 billion spent (Source)
  5. 36% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product; 65% spend 16+ minutes doing so (Source)

US Ecommerce Statistics

  1. Roughly eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, up from only 22% back in 2002 (Source)
  2. As of 2016, there are 211 million digital shoppers in the United States (Source)
  3. By 2019, it is estimated that there will be 224 million digital shoppers in the United States (Source)
  4. As of 2016, 136 million online buyers have made a purchase at least once via a mobile device (Source)
  5. US Ecommerce sales estimated to be $353.7 billion for 2017, increasing to $485.3 billion by 2021 (Source)
  6. 74% of small business websites do not sell online and don’t even have an ecommerce-enabled website (Source)
  7. Only 17% of the small business market have tried creating their own online ecommerce store (Source)

UK and Europe Ecommerce Statistics

  1. Approximately 87% of U.K. consumers have bought at least one product online in the last 12 months (Source)
  2. According to data from the Office for National Statistics, online sales in the UK increased by 21.3% during 2016 and should reach 30% by 2017’s second half (Source)

Marketing, Social Media and Ecommerce

  1. Between 2014 and 2015, social media referrals to ecommerce sites increased 198 percent (Source)
  2. 84% Of online shoppers in the United States review at least one social media site before making a purchase (Source)
  3. 68% of women in the UK say they consult product reviews before making a purchase (Source)
  4. Using product videos can increase product purchases by 144% (Source)
  5. Facebook shows the most powerful social media ecommerce statistics, sending a massive 60% of all ecommerce referrals for last year (Source)
  6. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others (Source)
  7. Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source)

Shipping and Ecommerce

  1. 28 percent of online shoppers will abandon their cart if the shipping costs are too high (Source)
  2. 47% of all online orders include free shipping (Source)
  3. Shoppers spend 30% more per order when free shipping is included (Source)

Mobile Devices and Ecommerce

  1. Mobile commerce accounts for an estimated 16% of total online sales (Source)
  2. When faced with a negative mobile shopping experience, 43% of consumers will go to a competitor’s site next (Source)
  3. Mobile users are significantly affected by slow performance. A 500ms connection speed delay results in up to a 26% increase in peak frustration and up to an 8% decrease in engagement (Source)
  4. Mobile ecommerce is worth $3.2 trillion in 2017 up from $1.5 trillion in 2013 – a whopping 213% increase (Source)
  5. 51% failed to complete a purchase on a mobile device because they did not feel comfortable entering their credit card details (Source)
  6. While the majority of smartphone and tablet owners (68%) have attempted to make a purchase on their device, two-thirds (66%) failed to complete a transaction due to obstacles encountered during checkout (Source)
  7. 55% of all time spent on retail websites takes place on a mobile device (Source)

Shopping Cart Abandonment

  1. Cart abandonment accounts for a loss of $18 billion in sales each year (Source)
  2. According to a 2016 study by the Baymard Institute, 68.63% of customers abandon their online shopping carts (Source)
  3. The abandonment rate for mobile shopping carts is 97% compared to 70-75% for desktop carts (Source)
  4. Here are the top reasons for buyers abandoning shopping carts:
  5. ecommerce statistcs
    (Source)
  6. According to a ComScore report, that 61% consumers are “at least somewhat likely” to cancel their entire purchase if free shipping isn’t involved (Source)

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Interested in what people have to say about Selz?
Check out reviews of Selz here.

About the author

Molly Corless

Molly Corless

Molly is the Head of Growth at Selz. Molly has been marketing for small startups for over 5 years. From marketing automation to Facebook ads to copywriting, Molly has figured out the key to growing a business from the ground up. She lives in rainy Portland, Oregon with her dog named Hamms.

109 comments

  1. BuView

    The social media points are quite accurate. What I have found is that brands (outside of high quality) flunk when it comes to grasping how to advantage reviews along various funnel entry points. Brands need to take timeout and think who are the customers, and connect each identified type with reviews to intensify the want and value for the brand. What’s your take?

  2. Online Store

    Nice Article.
    Trend of online shopping is increasing very fast. Hence these online stores provides many deals and coupons for chasing competition with each other.

  3. Anjali

    Helpfull article. I want to generate traffic on my website what is the best way.

  4. The Winning Solution To Abandoned Carts

    […] carts are abandoned according to Baymard Institute, an independent web research company and is steadily on the rise. So if you thought you’d be making $10,000 a month, you’re really only getting $3,225 or less! […]

  5. David Mercer

    Hi,

    Thank you for your article. This is really very helpful. I have a website about online shopping.I you want more information please visit my website.How can i improve my website .

  6. Step-By-Step Guide For E-Commerce SEO | SEJ

    […] new customers can be hard, especially if you’re not being found by search engines. And, with 44% of online shoppers beginning their search with a search engine,  you’re going to want to hop on the SEO bandwagon. Why? Well, according to the U.S. […]

  7. Graham

    Good article, always interested in online shopping info as I run an online store myself.

  8. Alex Burton

    A nice informative article, Please write an article with some stats on UK Price Comparison Shopping. Thank you.

    1. Selz

      Kristen DeCosta

      Thank you for reading! So glad you enjoyed the content!

    1. Selz

      Kristen DeCosta

      Thank you for the kind words, Jonathan!I am so glad that this was helpful!

    1. Selz

      Kristen DeCosta

      Thank you for the love! <3 I am so glad you found this post helpful to your business!

  9. Dennis

    Hey Geoff,

    Thanks for all these ecommerce stats. They are a reminder that while everyone is focused on going viral, there are lots of little things that we can do to improve our conversion rates.

  10. Sarita Gupta

    Hello, Thanks for sharing such a great blog…….Best blog. very helpful article. Online grocery business in India is rapidly growing.I like your article because now a days everyone looks for latest technologies and easy done.

    1. Selz

      Kristen DeCosta

      Hi Sarita! We’re so glad that you found this blog helpful. We love hearing from our fans, thank you for the love!

  11. Tampa

    Thanks for sharing..one of the best information received from you..

    1. Selz

      Kristen DeCosta

      Hi Tampa! I am so glad you found this blog helpful. Happy selling!

    1. Selz

      Kristen DeCosta

      Thank you for your kind words, Avidom. I am so glad you found this helpful! -Kristen

    1. Selz

      Kristen DeCosta

      Thank you for reading, Dallas. I am glad you found this article useful!

  12. Sara

    Thanks for sharing these tips, now a days the trend of shopping online has increased because of buzy life and the more companies are making their brands online.Online We can easily compare price, features, function, and get the latest updates of any products just by your mouse!

    1. Selz

      Kristen DeCosta

      Thanks for the comment, Sara! I am so glad you found this article helpful. You are completely right, ecommerce is booming and a great way to get your products to the customers that need them. Thanks for reading!

  13. Christian @ VisionCompare.com

    Great article, Geoff! If you have other statistics on comparison shopping behavior, I would love to see them, e.g. how much buyers use Google Shopping vs other comparison sites. Or how much is bought via niche sites compared to big players.

    -Christian

    1. Selz

      Kristen DeCosta

      Thanks for your comment and kind words, Christian!

    1. Selz

      Kristen DeCosta

      Thanks for your comment, Atlanta! I am glad you found this helpful.

    1. Selz

      Kristen DeCosta

      Thanks for reading, and commenting Orlando! -Kristen from Selz

    1. Selz

      Kristen DeCosta

      Thanks for reading! I am so glad you found this useful.
      -Kristen at Selz

  14. David

    The statistics is very impressive. Among of them day by day mobile related eCommerce is increasing. Online shopping is the future of business.

    1. Selz

      Kristen DeCosta

      You are totally right, David! It is the future :) Thanks for reading and commenting! -Kristen at Selz

  15. Richard

    Awesome List for online shopping . thank you very much for share this article with us . it will be help !

  16. Deliverr

    Amazing list, It was a great experience for me to read your blog. Thanks for sharing.

    1. Selz

      Kristen DeCosta

      Thanks for reading and commenting! I’m so glad this was helpful to you!

    1. Selz

      Kristen DeCosta

      Thank you for reading and commenting, Mark!

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  32. Landon Ouellete

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    1. Tara Storozynsky Selz

      Tara Storozynsky

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