UPDATED FEBRUARY 2019
Ecommerce is anticipated to be the largest retail channel in the world in just three years. People aren’t just spending more time shopping online, Ecommerce statistics say they’re spending more money each time they shop online. Statista forecasts that consumers worldwide will spend up to $4.8 trillion online in 2021.
Here are 6 Ecommerce statistics you NEED to read today
- 87% of shoppers today use Ecommerce reviews to decide whether to buy, and 77% of those shoppers buy online (Source)
- 1.92 billion people will buy something online in 2019 (Source)
- Ecommerce is only about 5% of omnichannel spending, but it’s responsible for 40% of its growth. (Source)
- Only 26% of the small business market has tried to create their own online Ecommerce store (Source)
- 71% of consumers who’ve had a good social media experience with a brand are likely to recommend it to others (Source)
- 72% of Ecommerce will take place on a mobile device by 2021 (Source)
Simplicity. Shopping online has become more meaningful, convenient, and practical.
Simple Ecommerce platforms for growing businesses, like Selz, have made it easier than ever before. Entrepreneurs and small business owners are rushing to take advantage of this explosion. They are selling online from their blogs, websites, and online stores.
Consumers have the power to buy Ebooks, clothing, and more from all over the world from their tablets, smartphones, and computers. They can also collect feedback from other customers all over the world. With a few clicks of a button, consumers can have quality goods and services delivered straight to their door or downloaded instantaneously. Who doesn’t love that?
This new trend opens many doors for small businesses and online entrepreneurs alike. With this power to connect, many consumers are looking to buy from small, genuine companies, which is a huge benefit to you. By starting an online store, you allow people all over the world to find your business, not just locals in your neighborhood.
Because most business owners base their decisions on data, we thought you might enjoy a list of the most important online shopping and Ecommerce statistics. Use these numbers to decide what products to sell, where to sell, and how selling online can benefit your growing business.
40 Online Shopping and Ecommerce Statistics
General Ecommerce Statistics
- Experts expect global Ecommerce sales to break the $3 trillion mark in 2019 (Source)
- 51% of Americans would rather shop online (Source)
- Thanksgiving and Cyber Monday sales were up 6% in 2018, and over $7.9 billion in online sales happened on Cyber Monday alone (Source)
- Price changes happen more frequently for products now that online shopping is more common (Source)
- 55% of people who shop online say that free shipping is the most important checkout option (Source)
US Ecommerce Statistics
- Roughly eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, up from only 22% back in 2002 (Source)
- Projections say there will be 224 million digital shoppers in the United States in 2019 (Source)
- 77% of US small businesses use social media for key business transactions like sales, customer service, and marketing (Source)
- 23% of Americans say they shopped more online in 2018, and 11% say they plan to increase their online shopping in 2019 (Source)
- US Ecommerce sales are estimated to be $690.84 billion by 2020, increasing to $891.7 billion by 2022 (Source)
- 47% of online buyers in 2018 said free shipping was the deciding factor when choosing who to buy from online (Source)
- Websites with more than three seconds of loading time lose 40% of their initial website visitors (Source)
UK Ecommerce Statistics
- 51% of consumers in the UK say that they prefer to shop online (Source)
- Online shoppers in the UK use the internet for 87% of their retail purchases (Source)
Marketing and Social Media Ecommerce Statistics
- 74% of people look to their social networks when considering a purchase (Source)
- 55% of people report purchasing products online after discovering them on social media (Source)
- People are up to 85% more likely to make a purchase after viewing a product video (Source)
- Facebook still shows the most powerful social media Ecommerce statistics, and 78% of shoppers 18-34 in 2018 said they first found products on Facebook (Source)
- Gifting accounts for 15-20% of sales in social media Ecommerce (Source)
- 75% of buyers say they use social media for their online buying (Source)
- 80% of Instagram users follow one or more businesses (Source)
- 69% of internet users in the EU bought at least one thing online in 2018 (Source)
- Ecommerce will be the largest retail channel in the UK in 2019, accounting for 18% of total retail sales (Source)
Mobile Devices and Mcommerce Ecommerce Statistics
- Experts expect mobile commerce (Mcommerce) to overtake traditional Ecommerce in 2019 (Source)
- Shoppers used smartphones in one-third of total US sales in 2018 (Source)
- Mcommerce accounted for 44.7% of all US Ecommerce sales in 2018, a 5.1% increase from 2018 (Source)
- 80% of top Alexa websites are mobile adaptive (Source)
- More than 50% of mobile users start using their smartphone first thing in the morning (Source)
- In 2018 mobile purchase rates were less than 1.61% on average, compared to a 3.91% purchase rate for traditional online shoppers (Source)
- 69% of smartphone users are more likely to purchase from Ecommerce sites that give easy answers to their questions or concerns (Source)
Shopping Cart Abandonment Ecommerce Statistics
31. According to a 2017 study by the Baymard Institute, 69.89% of customers abandon their online shopping carts (Source)
32. 22% of online shoppers abandon carts because of unexpected costs during the checkout process (Source)
33. The abandonment rate for mobile shopping carts is 85.6% (Source)
34. 24 percent of people who abandon shopping carts want to save their selections to purchase or consider at a later date (Source)
Bonus – 5 Small Business Ecommerce Statistics
- 6 out of every 10 of small businesses in 2018 don’t have a website for their business (Source)
- 46% of small businesses didn’t have a web presence in 2018 (Source)
- 46.5% of small and mid-sized businesses believe that free shipping increases their sales profits (Source)
- 35% of small business owners feel that their business is too small for a website. (Source)
- 19% of small business owners without a website believe that their business would grow 25% in three years or less with the benefit of a website. (Source)
Want to learn more about Ecommerce with Selz? Learn how to build your Ecommerce site here.
This post was originally published in August 2015 and has been updated for accuracy and comprehensiveness.