Skip to content

If you have an already existing website, blog, or social media presence, tapping into your audience is the first step in your ecommerce journey.

With a growing audience, it’s simple to create a product to sell, whether those are physical, digital, or even a range of services, because you know exactly what they want through every Tweet, email, and Insta comment. Once you create your product, you can start selling it. Now you can get the most out of your product with the buy buttons and widgets by Selz.

But how do you ensure that not only do you create a product your audience will love, but use the right online marketing tools that influence them to click ‘Buy now’? This is where embedded widgets and buttons come into play.

We process thousands of sales for our sellers, so we see what works — and what doesn’t. Don’t get caught up in online marketing trends right in the beginning: most of the time, simple, straight-to-the-point information, and a call-to-action are all you need to close the sale. This is, of course, betting that your products are high quality and what your audience actually wants.

Here are our 3 golden rules for buy buttons and widgets that sell.

Rule 1: Offer multiple payment options

Your buyers expect multiple payment options when they purchase something online. Although you may be tempted to offer only cards or only PayPal, offering both cards and PayPal give your buyers the ability to pay for your item in the way that works best for them, not the other way around.

It’s worth noting, too, that sellers who enable PayPal can increase their sales by 25%, so taking a minute (seriously) to enable Paypal is worthwhile.

Here’s how to enable cards and PayPal on Selz.

Rule 2: Create on brand buy buttons and widgets

Every Selz account comes with the ability to customize the design and colors to match your existing brand. Since the button or widget is embedded to an existing website, keeping your branding consistent is super easy with Selz. Plus, it looks sleek.

Rule 3: Write a clear call-to-action for your buy button and widget

Every button and widget created on Selz can be customized with your preferred call-to-action. Whether you want your audience to ‘Buy it now’, ‘Get it now’, or ‘Download free’, what you write makes all the difference in influencing a reader to take action.

There are many ways to use your customized Selz buttons and widgets. Think: adding them to blog posts, sidebars, individual pages.

Need more ideas? Check out our 5 most effective ways to use buy now buttons and widgets.


Offering multiple payment methods, customizing your buttons to match your branding, and using a call to action that makes sense for your product are 3 of our golden rules for creating button and widgets that help you sell more.

Need help? Learn how to embed a widget and how to embed a button using your Selz account.

Create a button now

Like it? Share it.


About the author

Kristen Runvik

Content strategist and holistic herbalist with experience in collaborative content creation and strategy implementation, multidimensional and highly creative content development, ecommerce growth, and medicinal plant, flower, and herb expertise.

Kristen is also the Founder of Lagom Body Co., a multidimensional skincare and lifestyle brand.