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Learning how to write your first book is an essential step toward building up your online income. Not only can Ebooks help you ramp up your authority and influence, but they can also create the beginning of what could become a strong passive income stream. So, whether you want to leave your 9-5 or simply monetize your website with digital products on the side, deciding to sell eBooks as part of your strategy can be a smart way to leverage your knowledge, time and energy. From brainstorming, organizing, and publishing your book, there are a few key strategies you should consider when writing your first book and selling your first eBook.

Set goals for your first book

1. Create an objective: Before you get started with brainstorming, writing, and selling your first book, take a moment to understand how your book fits within your business goals. Are you trying to grow your influence, hone your writing skills, add an extra income stream or fulfill your need for creativity? Make sure your book is designed to achieve the goal you’re targeting. If it’s not going to move you closer to that goal, then it’s time to consider other monetization efforts.

2. Set a publishing goal: Whether you write a 10,000 or 100,000 word eBook, set a reasonable publishing goal to keep yourself focused and productive every day. Is there a specific date you want to publish your eBook by? Look at your business goals to see where an eBook would fit within your content strategy and make sure you allocate a realistic time commitment to it.

3. Choose how you want to sell your first eBook: Do you want to self-publish your eBook and sell it from your website or blog, list it on a marketplace like Amazon, or get it traditionally published? Having this goal in mind will help you stay focused while you begin writing your first eBook.

Brainstorming, organizing, and setting goals for your first book

4. Brainstorm your book idea: There are countless smart ideas for creating your first eBook. Starting with the title, ask yourself: What’s my specialty? What do my customers or clients ask me most about? What do I want to write about? How can I help others with my eBook?

5. Create a title for your eBook: A clear title is essential. Your title is what keeps your content organized and should reflect what your readers learn by reading your eBook. Additionally, a subtitle is smart for adding depth while carving your eBook into the niche of your specialty. If you aren’t sure where to go with your title and subtitle, look at what others in your niche are doing. Take note of the specific words and phrases that are used. Lastly, consider what’s unique about your work and your angle: Why should people care about your perspective? This is your angle that can help you craft a smart eBook title.

6. Outline your eBook: Once you have your title, you can start organizing your content. Consider the layout of your eBook. Does your eBook take your readers on a journey or a process? Depending on your eBook’s goal, you can organize by chapters, modules, steps, themes, etc. Knowing how you want your audience to experience your ebook is a great way to determine the layout.

About the author

Kristen Runvik

Kristen Runvik

Content strategist and holistic herbalist with experience in collaborative content creation and strategy implementation, multidimensional and highly creative content development, ecommerce growth, and medicinal plant, flower, and herb expertise.

Kristen is also the Founder of Lagom Body Co., a multidimensional skincare and lifestyle brand.