Writing and selling your first eBook is an essential step toward building up your online income. Not only do eBooks help you ramp up your authority and influence, but they can also create the beginning of what could become a strong passive income stream.

So, whether you want to leave your 9-5 or simply monetize your website with digital products on the side, deciding to sell eBooks as part of your strategy can be a smart way to leverage your knowledge, time and energy.

From brainstorming, organizing, and publishing your eBook, there are a few key strategies you should consider when writing and selling your first eBook. For much more, tune in to How to Write and Publish an eBook with Tara Gentile over on CreativeLive.

To celebrate the launch of Tara’s upcoming class on writing an eBook, CreativeLive is giving away a TON of awesome tools and goodies from Selz, ConvertKit, Pressbook, Creative Market and more to one winner that’ll help you write, publish, market, and sell your eBook with maximum results, including a free 90-day trial to the Selz Pro Plan. You can enter the giveaway here.

Set goals for your first eBook

1. Create an objective: Before you get started with brainstorming, writing, and selling your first eBook, take a moment to understand how your eBook fits within your business goals. Are you trying to grow your influence, hone your writing skills, add an extra income stream or fulfill your need for creativity? Make sure your eBook is designed to achieve the goal you’re targeting. If it’s not going to move you closer to that goal, then it’s time to consider other monetization efforts.

2. Set a publishing goal: Whether you write a 10,000 or 100,000 word eBook, set a reasonable publishing goal to keep yourself focused and productive every day. Is there a specific date you want to publish your eBook by? Look at your business goals to see where an eBook would fit within your content strategy and make sure you allocate a realistic time commitment to it.

3. Choose how you want to sell your first eBook: Do you want to self-publish your eBook and sell it from your website or blog, list it on a marketplace like Amazon, or get it traditionally published? Having this goal in mind will help you stay focused while you begin writing your first eBook.

Brainstorming, organizing, and setting goals for your first eBook

4. Brainstorm your eBook idea: There are countless smart ideas for creating your first eBook. Starting with the title, ask yourself: What’s my specialty? What do my customers or clients ask me most about? What do I want to write about? How can I help others with my eBook?

5. Create a title for your eBook: A clear title is essential. Your title is what keeps your content organized and should reflect what your readers learn by reading your eBook. Additionally, a subtitle is smart for adding depth while carving your eBook into the niche of your specialty. If you aren’t sure where to go with your title and subtitle, look at what others in your niche are doing. Take note of the specific words and phrases that are used. Lastly, consider what’s unique about your work and your angle: Why should people care about your perspective? This is your angle that can help you craft a smart eBook title.

6. Outline your eBook: Once you have your title, you can start organizing your content. Consider the layout of your eBook. Does your eBook take your readers on a journey or a process? Depending on your eBook’s goal, you can organize by chapters, modules, steps, themes, etc. Knowing how you want your audience to experience your ebook is a great way to determine the layout.

Want the rest of the tips? Then read the rest of my blog post over on CreativeLive: 21 Tips and Strategies for Writing and Selling Your First eBook. Don’t forget to enter the giveaway to win a 90-day free trial to the Selz Pro plan!