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Selling online means having a content strategy. Content is everything from the email marketing letters you send to your list, the social media posts you create, and the blog posts you write.
Did you know? Content marketing gets three times more leads per dollar spent than paid search (Source)
Part of that content strategy includes giving away and selling ebooks. If you are looking for helpful ebook ideas, you should read on.
Top 5 Helpful Ebook Idea Categories
1. How-To Ebooks
2. Time Sensitive Ebooks
3. Step-by-Step Guides
4. List Ebooks
5. Inspirational Ebooks
With these helpful ebook ideas, you can continue to grow your email list while making sales, too. With online businesses becoming the norm, it’s even more important to stand out with different content. Whether you sell or give away your next ebook, it will show your readers that you want to help them along their journey.
Here are 21 helpful ebook ideas, specifically for online businesses and bloggers (or anyone wanting to sell digital products). So grab a notebook and start brainstorming your next ebook. These ebook ideas are also perfect for blog posts, too.
Helpful Ebook Ideas Category 1: How-To Ebooks
It’s no doubt that the most helpful and popular books are how-tos. Your readers want to learn from you, whether that’s how to rework their budget so they can save more than 40% of their current income for early retirement or how to easily prep vegetarian meals.
Check out this example
If you don’t know what to write about, a how-to about what you’re an expert in is always a good idea.
1. How To _____ Without Spending A Dime
2. How To _____ For $___
3. How To Get The Most Out Of Your _____
4. How To _____
5. How To Easily _____
6. How to _____ In A _____
Ebook Ideas Category 2: Time Sensitive Titles
Humans respond well to time-sensitive offers: It’s compelling! Think about what you know and how you can do it in a certain amount of time. Social media moves fast, and a great place to promote and sell your ebooks. Whether it’s day, hours, or weeks, the more unusual or creative you can be as you lead readers to the outcome, the better.
7. How To Make _____ in __ Minutes
8. How To Make _____ in __ Hours
9. How To _____ in 24 Hours
10. How To _____ in a Week
11. 365 Days to _____
Helpful Book Ideas Category 3: Step-by-Step Guides
Everyone loves a good old step-by-step guide. These are similar to how-tos, but they literally give the reader an instruction manual on how to do something. Photoshop site, Zbrush Guides, offers some free ebooks to drive demand for his other guides and services:
Step-by-step guides are especially good for target audiences who need a bit of handholding.
12. Step-by-Step for _____
13. __ Day Guide to _____
14. The ____ Guide to _____
15. The _____ Handbook
Ebook Ideas Category 4: Lists
You can never go wrong with a list! Lists are great for quick ebooks that can be used for your email newsletter. A great example of a list ebook is from Unbounce: Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages:
Don’t be afraid to expand your ebook title either, like Unbounce did. The more descriptive your title is, the easier it is to influence people to download from your site, or directly from your blog.
16. Top _____ Mistakes
17. 101 Tips For _____
18. 20 Ways to _____
19. 30 _____ for ____
Helpful Ebook Ideas Category 5: Inspirational Ebooks
Tell your story! What do you know now that you wish you would have known before?
Showing your authentic, vulnerable side with your readers can build an emotional connection with your brand, even if the content doesn’t give them a step by step or how-to. They’ll learn simply through reading your story, like one of our favorite books #GIRLBOSS, which is also sold as an ebook:
20. What I Wish I Knew Before I _____
21. My Journey to _____
So, what are you going to write next?
We hope this gives you some solid ideas for your next ebook. Remember that you’re the expert, so share what you know and build it into part of your content strategy.