The weekend with Black Friday and Cyber Monday is the most important for online businesses. It’s the peak selling time of the year and signals the start of the holiday season.
But what are you going to do to boost your sales after Cyber Monday, after the big weekend has finished?
Don’t waste precious time staring at a blank screen waiting for inspiration and the orders to come in. Make the most of the start of the holiday season.
To help we asked some of the top blogging and online marketing experts for their most important tip on how to grow your business after Cyber Monday.
We insisted that they give us just one tip! The best one. Here is the awesome advice they gave.
18 Expert Tips for Boosting Sales After Cyber Monday
1. Use Twitter as a simple and effective way to create awareness
Building followers on social media is a key way to attract traffic to your website. Twitter is often underestimated as a simple and effective way to create brand awareness and get people to click through to your online store. Bigger is better!
Jeff Bullas is a social media marketing blogger, keynote speaker, digital strategist, consultant, and best selling author. He’s ranked #8 on Forbes’ The World’s Top 40 Social Marketing Talent and his site is a goldmine of practical tips.
2. Offer extended discount
People always hate missing great Cyber Monday sales. To boost revenue after the Black Friday shopping weekend, offer an extended discount. It doesn’t need to be as good as your Cyber Monday deals, but it does need to be better than your general sales. It will make people feel like they can still get something special, and that should help you generate another week’s worth of increased revenue.
Kristi Hines is a Freelance Writer and professional blogger. Kristi’s blog covers tips for professional and business bloggers on online marketing, SEO, social media and web analytics.
3. Find the hot button for your audience
The best way to increase traffic and conversions is to find out what the hot button is with your readers and audience – what biggest problem are they trying to find a fix for? Offer valuable help or solution that’s relevant and catered specifically to them.
Carol Amato is former eBay power seller and leading affiliate marketer. She’s passionate about helping people achieve their goals. She helps aspiring entrepreneurs to build online businesses.
4. Knowing your audience interests is key to reach them
Social listening is one of the greatest benefits of the connected era. Use a tool like HootSuite to set up keyword tracking across social networks for all the terms related to your business so you can see what people are discussing, what they’re saying about your products and industry and what people are talking about in the wake of Cyber Monday events.
Knowing where your audience’s interests lie is key to reaching them, and seeing what’s being discussed at this time can be a compass, of sorts, pointing to what’ll be popular in the lead-up to Christmas.
Andrew Hutchinson is an accomplished freelance writer, content creator and digital strategy consultant.
5. Apply the 80/20 rule to your promotion and content effort
It’s normal to see website traffic slowing down during a holiday. The best way to revive your traffic afterward is by focusing on the 80/20 rule. If you have 10 hours available a week for your blog, focus on writing content for your site for 2 hours and promotion of that content for 8 hours.
Most bloggers do the opposite and wonder why they get traffic slumps. When you focus on promotion, through a combination of blogger outreach, social media, posting on forums and blog commenting, you will get steady traffic that keeps your blog humming year-round.
Sue Anne Dunlevie of Successful Blogging helps beginning bloggers grow their lifestyle-friendly businesses.
6. Email, Email, Email, Email
Best Tip: One word answer is email.
Crank up your email newsletter. Start in the days leading to it, collecting email addresses and continue throughout. Then segment your list by customer interactions (buyers, visitors, etc.) and target each group with relevant information. Your emails don’t have to be sales-related as long as you give a recipient a good enough reason to come back to your site.
Pawel Grabowski is a freelance copywriter and content marketer for hire. He helps businesses make friends with potential customers online; turn them into buyers and later, brand devotees.
7. Prolong sales after Cyber Monday with a special 24-hour up-sell
Offer a time-sensitive, 24-hour up-sell that will be available the next day ONLY. It will be emailed at midnight and the clock will literally be ticking on the sales page. Package up a whole lot of goodies from colleagues and create a package that’s never been available before. Then rip it down at 11:59 PM that night.
Tim Reid of Small Business Big Marketing has helped thousands of small business owners create something that’s truly irresistible. His weekly podcasts are downloaded by small business owners in over 110 countries, including Kazakhstan!
8. Make repeat followup offers
My tip for anyone to increase sales after a promotion week like Cyber Monday is to make sure you have followup offers. For example, I have upsell offers when people go through my product order process. When they do NOT say yes to the upsell offer, two weeks later they get the same offer sent to them via email as a one-day special. It’s important to make repeat offers because people rarely buy on first exposure.
Yaro Stark has mentored thousands in how to turn their expertise into a profitable online business. His blog is aimed at those interested in entrepreneurship, internet marketing, blogging, startups and selling digital products.
9. Think less about the what, and more about the why
Knowing why you want to do anything online and tying the reason to being free helps you avoid any slump. Practical tips are ignored when you’re inside of your comfort zone, so think less about what you need to do and more about why you’re doing it. When your love of being free is greater than your fear of doing uncomfortable stuff, you knife through the slumps that occur on your journey.
Ryan Biddulph is the author of the Blogging from Paradise eBook series. He’s also a blogger, coach and internet lifestyle junkie.
10. An email list is the most effective way to generate sales
The most effective way I’ve found to generate sales is to build and make use of an email list. With a targeted email list, you can send emails/offers any time you need a boost in sales (of course, in moderation). If you’re looking for a boost in sales now and you don’t have your own email list yet, you can develop affiliate relationships with others who have a list that is a good fit with your target audience.
Marc Andre runs Profit Blitz. Marc helps others that want to learn how to earn a living online and build profitable websites.
11. Extend your special offer for the entire week to VIPs
For businesses looking to increase traffic or conversions after Cyber Monday consider extending your special offer for the entire week to VIP clients. Your email list platform will rate your most engaged clients. Segment them out and send them the VIP week-long offer the day after Cyber Monday.
Sarah Grear helms her business as a copywriter, speaker, and author turning online lookers into buyers by making an emotional connection with her writing.
12. Speak to the heart of your customers by listening first
Speak to your current and prospective customers, ask them what their biggest frustrations and problems are. Listen very carefully, take notes and use their exact words in your copy.
Not only will you have GOLD copy that converts like crazy because it speaks to the heart of your customers, but if you have listened well enough you will have a solid / product or service that will convert extremely well also.
Nathan Chan is the publisher and editor of Foundr Magazine, a digital magazine for young entrepreneurs.
13. Network with your peers and niche influencers
One of the best ways to gain exposure and increase traffic to your blog or website is to interact with others in your niche or industry, especially influencers.
Commenting on their content, sharing it via social media, or even emailing them are ways to get on their radar. You can also feature them or their content in your blog posts and let them know.
Either way, networking with your peers is one of the best ways I have found to bring a new audience to your site, increase your exposure and grow your business faster than you could do it alone. As you already probably know, it’s not what you know that counts!
Ashley Faulkes is an Online Marketer and Web Designer who works at MadLemmings. When he is not on the internet, he can be found in the Swiss Alps hiking, yodeling or pulling a rabbit out of his hat.
14. Be creative with extending your discounts after Cyber Monday
One of the best ways to boost engagement and sales post Cyber Monday is to extend any discounts or specials you offered on the services or products you offered. Most businesses will end discounts on Cyber Monday so when you continue yours well past Monday it will you stand out that much more. Give your promo a fun name like, no matter what it is, just be clever and even bring some funny to it.
Here are a couple of ideas…
- A sale for people that were too busy to buy on Monday, a sale for people that hate Mondays, a sale for anyone that forgot it was Cyber Monday.
- Put together images, videos, etc… to promote and play off the “fun” name, just be creative, the more creative the more it will get seen and shared.
- Launch your promo on say Monday at 12 midnight and continue your push for 3-7 days following Cyber Monday.
Sharing your updates thru email and social media for 3-7 days will help keep attention on you and your business well past the holiday and help soften the transition things back to your regular scheduled programming :) Leading into and post-holidays are a great time to show your clients and potential clients that you are “real” and have a personality, so let it shine.
John Paul Aguiar is a social blogging entrepreneur that shows bloggers, entrepreneurs and small business owners how to use blogging and social media to better grow their businesses.
15. Be visible while your competition hibernates
Blog traffic tends to slow during holidays, so many bloggers take it easy once December rolls around. Take advantage of this opportunity by increasing your promotional efforts. Be visible on Twitter and Facebook while your competition is hibernating.
Kevin Duncan runs Be A Better Blogger, where he uses his very particular set of skills to help people become the best bloggers they can be.
16. Swipe and share this holiday season
Holiday weekends are great for shopping, family-time … and swiping and sharing from a mobile device. Especially towards the end of a long weekend. Schedule and publish content and status updates with images and messages easy to share, driving traffic back to you.
Mike Sansone helps small businesses build a better business presence online and offline so they can be more findable and engaging.
17. Create a real visual buzz for sales
The smartest way to keep traffic is to make sure your blog is working for you – organic search that happens while you sleep is every business owner’s dream. Also, leverage visual social media to garner attention and more traffic. Pull out deals, testimonials, tips, news, and quotes from your blog posts into visuals; share these on Instagram and other platforms at the same time for a real visual buzz.
Jo Gifford mentors solopreneurs to work in smarter, creative ways and to get their message out to the world.
18. You have 364 other days to grow your business
Don’t worry about losing traffic or sales on Cyber Monday. It’s just one day of the year, and you have 364 other days to grow your business. If you have nothing to offer for sale, that’s ok! Sit back, enjoy reading about other people’s offers, and remember that this one day won’t make or break your business.
Rebecca Tracey is the head at The Uncaged Life. She helps people flaunt what they’ve got and get paid for it like a BOSS.
Now it’s over to you
Help other people you know to grow their online business by sharing these expert tips with them. Go on do them a good turn, it only takes a few seconds.
Let us know in the comments below how you plan on boosting your sales after the biggest sales weekend of the year.