Video has reshaped the ways we share knowledge, and the decision to sell videos online can be a great way to turn your passions into a paycheck. It’s easier than ever to share your expertise. Regardless of your skill set, it’s likely that someone out there would love to learn from you- all it takes is the right platform, messaging, and some great content.
7 Reasons to Sell Video Tutorials Online
1. Sharing video content is easier than ever
Whether it’s building a following on social media, then directing them to a store; or releasing a free eBook with paid accompanying videos; there are a ton of ways to monetize video content. This form is popular because it attaches visuals to the learning process. It’s easy to follow along with steps as you see them.
Selz offers a seriously simple way to host your videos with no bandwidth or storage limits. Free teasers and short tutorials are a great way to get your content out there- more on that in a minute.
2. People are looking to learn
The rise of the internet has resulted in an explosion of online learning options. From university courses to Youtube tutorials, the internet provides access to information with zero barriers to entry. For inspiration, check out some existing resources and see what you like and dislike. This article is loaded with cheap and free online business courses to get you going.
In a world full of free information, how do you stand out and convert potential customers? Upselling. By building tiers into your product, you can engage casually interested consumers and convert them into paying fans of your brand. Free content shows off your style and grows your audience. Your cheapest paid option can build on the same content and include helpful extra tools. The next tier offers all of the above, plus access to exclusive resources.
It’s up to you to decide how many levels you want to create, how to set the costs, and what kind of content you want to offer for free.
3. There are lots of options
Handy with tools and able to explain how to do home maintenance? Genius in the kitchen? The demand is there! Online music teaching, language learning, and learning resources for a software like Photoshop are popular ways to dig into new skills.
You might be surprised to find that skills you think of as commonplace are highly valued in the market. Remember that you yourself are part of the product. Your style, presentation, and personality are all selling point. Even if you are not a PhD in the field you are exploring; if you can make interesting, engaging content, you can sell videos online.
4. There are a ton of tools to get you started
Free software for editing video is fairly common, though you may want to invest in a professional option like Final Cut. Most smartphones these days double as solid cameras. You may want to purchase a tripod. Audio is the big question here, so do some test takes and see how they come out.
Keep in mind that in paying for a video, consumers generally expect a degree of professionalism. Spend time learning video and editing basics (there are tons of resources online), or consider working with a freelancer.
Customers can go from viewing a preview to paying to view the full MP4 video, or downloading it to watch later without ever leaving your site.
5. Minimal front end costs with high profit margins
Think of it this way: no shipping costs or inventory means that you can get going with extremely low overheads. As a beginning entrepreneur, this is great news. Risk is incredibly low in this field. If at some point you find you don’t have the time or energy to continue working on your business, you won’t be stuck with a garage full of product.
6. Helps develop a brand that you can expand over time
Selling videos online opens up a huge range of options to grow your business and expand into new areas. There are tons of options for collaborations and partnerships in this realm, which extends your reach and allows for exciting creative opportunities.
Outside of video, you can publish eBooks and guides, put together worksheets, offer one-on-one coaching, and so much more. Alternately, you can continue to grow your video base and refine your style. Or all of the above.
There’s an amazing flexibility to eCommerce, and your store can develop and change along with your interests and skill set.
Imagine working from anywhere and selling to anyone, regardless of national borders. Once you’ve finished the front-end work, you’re essentially earning passive income. Now you just need to focus on marketing the product.
Once you’ve got your store running, a lot of the labor can be streamlined. Automations via Zapier allow you to connect a huge range of applications to your store; so email marketing, list-building, data tracking and more are centralized and manageable. While it’s totally possible to run just about any online business while maintaining a day job, the decision to sell videos online is particularly doable.
See if you can build a natural flow of information so that each video expands and deepens your audience’s understanding of the topic. Watch videos from other content creators and study their technique. Check out this helpful post on online business courses for inspiration. Connect with friends, family, and followers to get a sense of what they would want to learn within your subject area. Do some test takes and get comfortable in front of the camera.
It won’t be easy, but we promise it will be rewarding. Best of luck, and have fun!